4 Strategic Steps To A Better Social Brand

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Are you underwhelmed by your social marketing results? Are you concerned that you're over reliant on Facebook? Are you a renter with no owned channels for content? …

Are you underwhelmed by your social marketing results? Are you concerned that you're over reliant on Facebook? Are you a renter with no owned channels for content?

In this Brightpoint Digital presentation, Daniel Young outlines four strategic steps that your brand should take to improve its outcomes in social.

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  • 1. 4 strategic steps to better social results for your brandVery short version of an article that first appeared in BRW Magazine – bit.ly/bpdinbrw April 2014
  • 2. INVEST IN CONTENT, NOT PLATFORMS
  • 3. DEVELOP EARNED CHANNELS
  • 4. DRIVE MULTI CHANNEL DISCOVERY
  • 5. BUILD COMMUNITY MANAGEMENT CAPABILITY IN-HOUSE
  • 6. Thank you The full version of this article first appeared in BRW Magazine. Click here to read the full version: bit.ly/bpdinbrw The author is Daniel Young, General Manager, Brightpoint Digital. Brightpoint Digital is a Digital Agency in Sydney. Find out more here: www.brightpointdigital.com.au
  • 7. Our ethos: Share more April 2014