Mobilising Your Council Website  David Mann Head of Innovation
<ul><li>“ Innovate delivers cost savings and improved services to users and government by rapidly and effectively prototyp...
<ul><li>“ ..not having a mobile presence nowadays is a bit like not having a web presence circa 1999/2000”  </li></ul><ul>...
<ul><li>Projected Mobile Internet Use </li></ul>Source:  Morgan Stanley 2010
Source: Taptu
Mobile Internet Audience Source: Incentivated 2010
Why do you need a mobile site?
Why do you need a mobile site?
Why do you need a mobile site?
How do you do it? <ul><li>Recognise your user! </li></ul><ul><li>Match the user-agent string in the HTTP request </li></ul...
Does it cost? <ul><li>Not necessarily… </li></ul><ul><li>WURFL is an open source handset detection API </li></ul><ul><li>U...
Localisation
Localisation <ul><li>Nearly one in three smartphone owners called or went into a local business they searched for on their...
App case study – job search Text  JOBS  to 83377
Job search
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Mobilising council websites david mann

  1. 1. Mobilising Your Council Website David Mann Head of Innovation
  2. 2. <ul><li>“ Innovate delivers cost savings and improved services to users and government by rapidly and effectively prototyping and deploying digital technology“ </li></ul>
  3. 3. <ul><li>“ ..not having a mobile presence nowadays is a bit like not having a web presence circa 1999/2000” </li></ul><ul><li>Thomas Husson, Senior Analyst, Forrester March 2009 </li></ul><ul><li>“ ..whatever you do, don’t lose sight of the rewards that the mass market will bring by thinking that the iPhone is the only game in town.” </li></ul><ul><li>Ray Anderson, CEO, Bango </li></ul>
  4. 4. <ul><li>Projected Mobile Internet Use </li></ul>Source: Morgan Stanley 2010
  5. 5. Source: Taptu
  6. 6. Mobile Internet Audience Source: Incentivated 2010
  7. 7. Why do you need a mobile site?
  8. 8. Why do you need a mobile site?
  9. 9. Why do you need a mobile site?
  10. 10. How do you do it? <ul><li>Recognise your user! </li></ul><ul><li>Match the user-agent string in the HTTP request </li></ul><ul><li>CSS – serve different stylesheets for different devices </li></ul><ul><li>Use what’s already there - feed your data into an established mobile platform </li></ul>
  11. 11. Does it cost? <ul><li>Not necessarily… </li></ul><ul><li>WURFL is an open source handset detection API </li></ul><ul><li>Used by Directgov, BBC, Vodafone and many others </li></ul><ul><li>See http://wurfl.sourceforge.net </li></ul>
  12. 12. Localisation
  13. 13. Localisation <ul><li>Nearly one in three smartphone owners called or went into a local business they searched for on their mobile </li></ul><ul><li>33% of Twitter users only use smartphones to tweet and read </li></ul><ul><li>66% of Facebook users read news feeds, 60% post status updates, 59% read or reply to private messages and 44% post photos </li></ul><ul><li>Source: Q1 2010 Smartphone Intelligence Survey, Compete </li></ul>
  14. 14. App case study – job search Text JOBS to 83377
  15. 15. Job search
  16. 16. Thank You!
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