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Transforming Your Online Catalog into New eCommerce Video Profits
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Transforming Your Online Catalog into New eCommerce Video Profits

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Discusses strategic approach and tactics for producing and managing a scalable ecommerce product video strategy to achieve advantage and ROI.

Discusses strategic approach and tactics for producing and managing a scalable ecommerce product video strategy to achieve advantage and ROI.

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  • Repackage and recycle your investment in existing web assets to create new profit centers leveraging video
  • Real shift is rebirth and revolution in content delivery and content consumption patterns… less open “surfing” and more “on-demand” through aggregated digital networks
  • Real shift is rebirth and revolution in content delivery and content consumption patterns… less open “surfing” and more “on-demand” through aggregated digital networks
  • Real shift is rebirth and revolution in content delivery and content consumption patterns… less open “surfing” and more “on-demand” through aggregated digital networks
  • Selling product on the web is a very tough challenge. It’s especially true today with the competition for consumer’s attention online given the sheer amount of information competing for their attention, as well as a very tough economic environment where we see consumers cutting back on spending. In fact, while one out of seven consumers who walks into a store makes a purchase, only one out of 50 do so online. (Profit Brand”, Nick Wreden , 2007)
  • Content bottleneck….lots of time, money, and technical expertise to produce PRODUCING & MANAGING A SCALABLE, COST EFFICIENT VIDEO CONTENT LIBRARY IS THE MAIN BOTTLENECK TO ACHIEVING HUGE ROI
  • Retailers have tried all different ways to make their ecommerce sites more likely to convert customers– from adding photos, customer reviews, different product page layouts, customer ratings & reviews, wish lists, and many others. All those continue to be great options and should be part of the ecommerce strategy, but none quite help bring a product to life and tell it’s story quite as effectively as online video.

Transcript

  • 1. TRANSFORMING YOURONLINE CATALOG INTO NEWeCOMMERCEPROFITS
  • 2. eCommerce Video Marketing
    The Evolution of the Product Catalog
    www.activatemediagroup.com
    310.266.0384
  • 3. THE FUTURE OF CONTENT:
    INTERACTIVE
    ON-DEMAND VIDEO
  • 4.
  • 5.
  • 6. REASON #3
    SHOPPERS WHO WATCH VIDEO ARE 64% MORE LIKELY TO PURCHASE YOUR PRODUCTS.
  • 7. REASON #4
    Less than 5% of the top 500 Online Retailers have more than 1000 Videos Indexed in Search Engines
    Videos rank 53x HIGHER
    than text and images in search results
  • 8. LEVERAGE eCOMMERCEVIDEO MARKETING FOR COMPETITIVE ADVANTAGE
  • 9. REASON #3
    ONLINE CATALOG
    YOUR EXISTING
    HOLDS THE KEY
    TO UNLOCK
    NEW eCOMMERCE
    PROFITS
  • 10. Evolution of Your Product Catalog
    Print Catalog
    Online Storefront
    Interactive – Distributed Store
  • 11. Your Virtual Salesteam
    GLOBAL eCommerceSalesteam
  • 12. Distributed - Point of Sale
  • 13. SOUNDS GOOD, BUT…
    DOING VIDEO MARKETING PROPERLY is DIFFICULT
  • 14. But… DOING VIDEO MARKETING PROPERLY…is DIFFICULT
    THE VIDEO CONTENT BOTTLENECK
    MONEY: $1000’s per video
    TIME: Months for a single video
    TEAM: Creative, Management, & Technical
    TECH: Purchase
  • 15.
  • 16.
  • 17. Activate’s Automated Video Marketing Solution
    MONEY: $1’s per video
    TIME: 1000’s of videos daily
    TEAM: Fully Outsourced
    TECHNOLOGY: Hosted
  • 18. Integrated Solution Approach
    AUTOMATED VIDEO PRODUCTION
    VIDEO CONTENT MANAGEMENT
    SOCIAL MEDIA SYNDICATION
    VIDEO ANALYTICS
  • 19. Automated Video Production
  • 20. Automated Video Production
    • Our rich media creative services team develops fully customized video storyboards, video templates, and a natural language audio database.
    • 21. Automated video rendering platform generates dynamic video from your content, business logic, and rich media assets.
    • 22. We customize a video player to your brand standards and integrate to your website via basic embed code
    • 23. No software to buy, install, or host
    .cfm
  • 24. Smart Product Video Merchandising
    Call to Action Icon
    Place a video icon anywhere on the page that you can place an image – next to your icons for emailing and sharing pages, for example. The icon functions as a Javascript-based ‘Play’ button.
    Image Overlay
    Place a ‘Play’ button over any image on the page, as boldly or subtly as required to fit your website’s look and feel.
    Customized “Play”
    Embed a custom player and play button in your landing page template. Color scheme can fit nearly any scheme or design. Play button also customized.
  • 25. Video Content Management & VSEO
  • 26. Video Content Management
    Content is transcoded & optimized for delivering your content across PCs, smart phones, and connected TVs
    We encrypt delivery and restrict access by date, domain, geography, player, or IP address for security and targeted video distribution
    File level testing and video SEO is continually managed
  • 27. Social Media Video Syndication
    Social Media Video Syndication
  • 28. Social Media Video Syndication
    • We setup, manage, and push your video library to up to 30 major social media video portals
  • Integrated Video Analytics & Reporting
    Track drop off rates and interactions to improve ad packages and content
    Use bandwidth and utilization reports to quantify performance and viewer experience trends
    See the big picture by integrating into Omniture, Google Analytics, Quantcast and others
  • 29.
  • 30. Activate Pilot Program
    THE PILOT PROGRAM CATAPULTS OUR CLIENTS TO THE TOP 5% OF ONLINE VIDEO PUBLISHERS…
    60 Days (30 Days Creative - 30 Days Live)
    Rich Media Creative (storyboards, voice, music, animations, templates, etc.)
    Server and Platform configuration
    A/B Split Testing and Creative Optimization
    Initial Video SEO
    Custom Video Player
    Up to 1000 Videos
    Unlimited Streams
    $15,000 flat
  • 31. WE WOULD BE HONORED TO SERVE YOU A
    TURNKEY VIDEO MARKETING SOLUTION. THANK YOU.