TRANSFORMING YOURONLINE CATALOG INTO NEWeCOMMERCEPROFITS<br />
eCommerce Video Marketing<br />The Evolution of the Product Catalog<br />www.activatemediagroup.com<br />310.266.0384<br />
THE FUTURE OF CONTENT:<br />INTERACTIVE <br />ON-DEMAND VIDEO<br />
REASON #3<br />SHOPPERS WHO WATCH VIDEO ARE 64% MORE LIKELY TO PURCHASE YOUR PRODUCTS.<br />
REASON #4<br />Less than 5% of the top 500 Online Retailers have more than 1000 Videos Indexed in Search Engines<br />Vide...
LEVERAGE eCOMMERCEVIDEO MARKETING FOR COMPETITIVE ADVANTAGE<br />
REASON #3<br />ONLINE CATALOG<br />YOUR EXISTING <br />HOLDS THE KEY <br />TO UNLOCK <br />NEW eCOMMERCE<br />PROFITS<br />
Evolution of  Your Product Catalog<br />Print Catalog<br />Online Storefront<br />Interactive – Distributed Store<br />
Your Virtual Salesteam<br />GLOBAL eCommerceSalesteam<br />
Distributed - Point of Sale<br />
SOUNDS GOOD, BUT… <br />DOING VIDEO MARKETING PROPERLY is DIFFICULT<br />
But… DOING VIDEO MARKETING PROPERLY…is DIFFICULT<br />THE VIDEO CONTENT BOTTLENECK<br />MONEY:  $1000’s per video<br />TIM...
Activate’s Automated Video Marketing Solution<br />MONEY:  $1’s per video<br />TIME: 1000’s of videos daily<br />TEAM:  Fu...
Integrated Solution Approach<br />AUTOMATED VIDEO PRODUCTION<br />VIDEO CONTENT MANAGEMENT<br />SOCIAL MEDIA SYNDICATION<b...
Automated Video Production<br />
Automated Video Production<br /><ul><li>Our rich media creative services team develops fully customized video storyboards,...
Automated video rendering platform generates dynamic video from your content, business logic, and rich media assets.
We customize a video player to your brand standards and integrate to your website via basic embed code
No software to buy, install, or host</li></ul>.cfm<br />
Smart Product Video Merchandising<br />Call to Action Icon<br />Place a video icon anywhere on the page that you can place...
Video Content Management & VSEO<br />
Video Content Management<br />Content is transcoded & optimized for delivering your content across PCs, smart phones, and ...
Social Media Video Syndication<br />Social Media Video Syndication<br />
Social Media Video Syndication<br /><ul><li>We setup, manage, and push your video library to up to 30 major social media v...
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Transforming Your Online Catalog into New eCommerce Video Profits

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Discusses strategic approach and tactics for producing and managing a scalable ecommerce product video strategy to achieve advantage and ROI.

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  • Repackage and recycle your investment in existing web assets to create new profit centers leveraging video
  • Real shift is rebirth and revolution in content delivery and content consumption patterns… less open “surfing” and more “on-demand” through aggregated digital networks
  • Real shift is rebirth and revolution in content delivery and content consumption patterns… less open “surfing” and more “on-demand” through aggregated digital networks
  • Real shift is rebirth and revolution in content delivery and content consumption patterns… less open “surfing” and more “on-demand” through aggregated digital networks
  • Selling product on the web is a very tough challenge. It’s especially true today with the competition for consumer’s attention online given the sheer amount of information competing for their attention, as well as a very tough economic environment where we see consumers cutting back on spending. In fact, while one out of seven consumers who walks into a store makes a purchase, only one out of 50 do so online. (Profit Brand”, Nick Wreden , 2007)
  • Content bottleneck….lots of time, money, and technical expertise to produce PRODUCING &amp; MANAGING A SCALABLE, COST EFFICIENT VIDEO CONTENT LIBRARY IS THE MAIN BOTTLENECK TO ACHIEVING HUGE ROI
  • Retailers have tried all different ways to make their ecommerce sites more likely to convert customers– from adding photos, customer reviews, different product page layouts, customer ratings &amp; reviews, wish lists, and many others. All those continue to be great options and should be part of the ecommerce strategy, but none quite help bring a product to life and tell it’s story quite as effectively as online video.
  • Transcript of "Transforming Your Online Catalog into New eCommerce Video Profits"

    1. 1. TRANSFORMING YOURONLINE CATALOG INTO NEWeCOMMERCEPROFITS<br />
    2. 2. eCommerce Video Marketing<br />The Evolution of the Product Catalog<br />www.activatemediagroup.com<br />310.266.0384<br />
    3. 3. THE FUTURE OF CONTENT:<br />INTERACTIVE <br />ON-DEMAND VIDEO<br />
    4. 4.
    5. 5.
    6. 6. REASON #3<br />SHOPPERS WHO WATCH VIDEO ARE 64% MORE LIKELY TO PURCHASE YOUR PRODUCTS.<br />
    7. 7. REASON #4<br />Less than 5% of the top 500 Online Retailers have more than 1000 Videos Indexed in Search Engines<br />Videos rank 53x HIGHER<br />than text and images in search results<br />
    8. 8. LEVERAGE eCOMMERCEVIDEO MARKETING FOR COMPETITIVE ADVANTAGE<br />
    9. 9. REASON #3<br />ONLINE CATALOG<br />YOUR EXISTING <br />HOLDS THE KEY <br />TO UNLOCK <br />NEW eCOMMERCE<br />PROFITS<br />
    10. 10. Evolution of Your Product Catalog<br />Print Catalog<br />Online Storefront<br />Interactive – Distributed Store<br />
    11. 11. Your Virtual Salesteam<br />GLOBAL eCommerceSalesteam<br />
    12. 12. Distributed - Point of Sale<br />
    13. 13. SOUNDS GOOD, BUT… <br />DOING VIDEO MARKETING PROPERLY is DIFFICULT<br />
    14. 14. But… DOING VIDEO MARKETING PROPERLY…is DIFFICULT<br />THE VIDEO CONTENT BOTTLENECK<br />MONEY: $1000’s per video<br />TIME: Months for a single video<br />TEAM: Creative, Management, & Technical<br />TECH: Purchase<br />
    15. 15.
    16. 16.
    17. 17. Activate’s Automated Video Marketing Solution<br />MONEY: $1’s per video<br />TIME: 1000’s of videos daily<br />TEAM: Fully Outsourced<br />TECHNOLOGY: Hosted<br />
    18. 18. Integrated Solution Approach<br />AUTOMATED VIDEO PRODUCTION<br />VIDEO CONTENT MANAGEMENT<br />SOCIAL MEDIA SYNDICATION<br />VIDEO ANALYTICS<br />
    19. 19. Automated Video Production<br />
    20. 20. Automated Video Production<br /><ul><li>Our rich media creative services team develops fully customized video storyboards, video templates, and a natural language audio database.
    21. 21. Automated video rendering platform generates dynamic video from your content, business logic, and rich media assets.
    22. 22. We customize a video player to your brand standards and integrate to your website via basic embed code
    23. 23. No software to buy, install, or host</li></ul>.cfm<br />
    24. 24. Smart Product Video Merchandising<br />Call to Action Icon<br />Place a video icon anywhere on the page that you can place an image – next to your icons for emailing and sharing pages, for example. The icon functions as a Javascript-based ‘Play’ button.<br />Image Overlay<br />Place a ‘Play’ button over any image on the page, as boldly or subtly as required to fit your website’s look and feel.<br />Customized “Play”<br />Embed a custom player and play button in your landing page template. Color scheme can fit nearly any scheme or design. Play button also customized.<br />
    25. 25. Video Content Management & VSEO<br />
    26. 26. Video Content Management<br />Content is transcoded & optimized for delivering your content across PCs, smart phones, and connected TVs<br />We encrypt delivery and restrict access by date, domain, geography, player, or IP address for security and targeted video distribution<br />File level testing and video SEO is continually managed<br />
    27. 27. Social Media Video Syndication<br />Social Media Video Syndication<br />
    28. 28. Social Media Video Syndication<br /><ul><li>We setup, manage, and push your video library to up to 30 major social media video portals</li></li></ul><li>Integrated Video Analytics & Reporting<br />Track drop off rates and interactions to improve ad packages and content<br />Use bandwidth and utilization reports to quantify performance and viewer experience trends<br />See the big picture by integrating into Omniture, Google Analytics, Quantcast and others<br />
    29. 29.
    30. 30. Activate Pilot Program<br />THE PILOT PROGRAM CATAPULTS OUR CLIENTS TO THE TOP 5% OF ONLINE VIDEO PUBLISHERS…<br />60 Days (30 Days Creative - 30 Days Live)<br />Rich Media Creative (storyboards, voice, music, animations, templates, etc.)<br />Server and Platform configuration<br />A/B Split Testing and Creative Optimization<br />Initial Video SEO <br />Custom Video Player <br />Up to 1000 Videos<br />Unlimited Streams<br />$15,000 flat<br />
    31. 31. WE WOULD BE HONORED TO SERVE YOU A <br />TURNKEY VIDEO MARKETING SOLUTION. THANK YOU.<br />

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