HOW TO LEAPFROG COMPETITION WITH<br />eCOMMERCE PRODUCT VIDEOS<br />
“THE WEB IS DEAD...”<br />(august 2010)<br />
Shift in media consumption<br />WEB CONTENT MUST BE REBORN FOReCOMMERCE ENGAGEMENT IN NEW MEDIA<br />
THE FUTURE OF CONTENT:<br />INTERACTIVE <br />ON-DEMAND VIDEO<br />
SHOPPERS WHO WATCH VIDEO ARE 64% MORE LIKELY TO PURCHASE YOUR PRODUCTS.<br />(comscore august 2010)<br />
VIDEOS RANK 53x HIGHER<br />THAN TEXT & IMAGES IN SEARCH RESULTS <br />
ONLINE CATALOG<br />YOUR EXISTING <br />HOLDS THE KEY<br />TO UNLOCK <br />NEW eCOMMERCE<br />PROFIT CENTERS<br />
TRANSFORM YOUR CATALOG INTO NEW MEDIA CONTENT<br />
LEVERAGE eCOMMERCEVIDEO MARKETING FOR COMPETITIVE ADVANTAGE<br />
SOUNDS GOOD, BUT… <br />DOING VIDEO MARKETING PROPERLY is DIFFICULT<br />
But… DOING VIDEO MARKETING PROPERLY…is DIFFICULT<br />THE VIDEO CONTENT BOTTLENECK<br />MONEY:  $1000’s per video<br />TIM...
ACTIVATE’S VIDEO MARKETING SOLUTION<br />MONEY:  $1’s per video<br />TIME: 1000’s of videos daily<br />TEAM:  Fully Outsou...
AUTOMATED VIDEO PRODUCTION<br />VIDEO CONTENT MANAGEMENT<br />SOCIAL MEDIA SYNDICATION<br />VIDEO ANALYTICS<br />
Automated Video Production<br />AUTOMATED VIDEO PRODUCTION<br />
CONTENT MANAGEMENT & VSEO<br />
Social Media Video Syndication<br />SOCIAL MEDIA VIDEO SYNDICATION<br />
VIDEO ANALYTICS & REPORTING<br />
*broadcast<br />*bundles<br />
WE WOULD BE HONORED TO SERVE YOU.  CAN WE CONNECT & DISCUSS.<br />Bill Palmer<br />323.272.4097<br />bpalmer@activatemedia...
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How to Leapfrog Competition with eCommerce Product Videos

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Discusses recent advancements in on-demand (online) video technology have created a new revolution in how digital video content is produced, managed, and delivered to consumers. As a result, the profit potential of on-demand video has shifted and expanded from media moguls to product catalog owners who now transform their online catalogs into powerful multimedia profit engines by leveraging systems that transform static online catalogs into dynamic video libraries without the cost and time traditionally required to produce and manage a large-scale video library.

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  • Real shift is rebirth and revolution in content delivery and content consumption patterns… less open “surfing” and more “on-demand” through aggregated digital networks
  • Repackage and recycle your investment in existing web assets to create new profit centers leveraging video
  • Selling product on the web is a very tough challenge. It’s especially true today with the competition for consumer’s attention online given the sheer amount of information competing for their attention, as well as a very tough economic environment where we see consumers cutting back on spending. In fact, while one out of seven consumers who walks into a store makes a purchase, only one out of 50 do so online. (Profit Brand”, Nick Wreden , 2007)
  • Content bottleneck….lots of time, money, and technical expertise to produce PRODUCING &amp; MANAGING A SCALABLE, COST EFFICIENT VIDEO CONTENT LIBRARY IS THE MAIN BOTTLENECK TO ACHIEVING HUGE ROI
  • Retailers have tried all different ways to make their ecommerce sites more likely to convert customers– from adding photos, customer reviews, different product page layouts, customer ratings &amp; reviews, wish lists, and many others. All those continue to be great options and should be part of the ecommerce strategy, but none quite help bring a product to life and tell it’s story quite as effectively as online video.
  • How to Leapfrog Competition with eCommerce Product Videos

    1. 1. HOW TO LEAPFROG COMPETITION WITH<br />eCOMMERCE PRODUCT VIDEOS<br />
    2. 2.
    3. 3.
    4. 4. “THE WEB IS DEAD...”<br />(august 2010)<br />
    5. 5. Shift in media consumption<br />WEB CONTENT MUST BE REBORN FOReCOMMERCE ENGAGEMENT IN NEW MEDIA<br />
    6. 6. THE FUTURE OF CONTENT:<br />INTERACTIVE <br />ON-DEMAND VIDEO<br />
    7. 7.
    8. 8.
    9. 9. SHOPPERS WHO WATCH VIDEO ARE 64% MORE LIKELY TO PURCHASE YOUR PRODUCTS.<br />(comscore august 2010)<br />
    10. 10. VIDEOS RANK 53x HIGHER<br />THAN TEXT & IMAGES IN SEARCH RESULTS <br />
    11. 11.
    12. 12. ONLINE CATALOG<br />YOUR EXISTING <br />HOLDS THE KEY<br />TO UNLOCK <br />NEW eCOMMERCE<br />PROFIT CENTERS<br />
    13. 13. TRANSFORM YOUR CATALOG INTO NEW MEDIA CONTENT<br />
    14. 14. LEVERAGE eCOMMERCEVIDEO MARKETING FOR COMPETITIVE ADVANTAGE<br />
    15. 15. SOUNDS GOOD, BUT… <br />DOING VIDEO MARKETING PROPERLY is DIFFICULT<br />
    16. 16. But… DOING VIDEO MARKETING PROPERLY…is DIFFICULT<br />THE VIDEO CONTENT BOTTLENECK<br />MONEY: $1000’s per video<br />TIME:Months for a single video<br />TEAM: Creative, Management, & Technical<br />TECH: Purchase<br />
    17. 17.
    18. 18.
    19. 19. ACTIVATE’S VIDEO MARKETING SOLUTION<br />MONEY: $1’s per video<br />TIME: 1000’s of videos daily<br />TEAM: Fully Outsourced<br />TECHNOLOGY: Hosted<br />
    20. 20. AUTOMATED VIDEO PRODUCTION<br />VIDEO CONTENT MANAGEMENT<br />SOCIAL MEDIA SYNDICATION<br />VIDEO ANALYTICS<br />
    21. 21. Automated Video Production<br />AUTOMATED VIDEO PRODUCTION<br />
    22. 22. CONTENT MANAGEMENT & VSEO<br />
    23. 23. Social Media Video Syndication<br />SOCIAL MEDIA VIDEO SYNDICATION<br />
    24. 24. VIDEO ANALYTICS & REPORTING<br />
    25. 25. *broadcast<br />*bundles<br />
    26. 26.
    27. 27. WE WOULD BE HONORED TO SERVE YOU. CAN WE CONNECT & DISCUSS.<br />Bill Palmer<br />323.272.4097<br />bpalmer@activatemediagroup.com<br />

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