Your SlideShare is downloading. ×
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
How to Leapfrog Competition with eCommerce Product Videos
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How to Leapfrog Competition with eCommerce Product Videos

1,041

Published on

Discusses recent advancements in on-demand (online) video technology have created a new revolution in how digital video content is produced, managed, and delivered to consumers. As a result, the …

Discusses recent advancements in on-demand (online) video technology have created a new revolution in how digital video content is produced, managed, and delivered to consumers. As a result, the profit potential of on-demand video has shifted and expanded from media moguls to product catalog owners who now transform their online catalogs into powerful multimedia profit engines by leveraging systems that transform static online catalogs into dynamic video libraries without the cost and time traditionally required to produce and manage a large-scale video library.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,041
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Real shift is rebirth and revolution in content delivery and content consumption patterns… less open “surfing” and more “on-demand” through aggregated digital networks
  • Repackage and recycle your investment in existing web assets to create new profit centers leveraging video
  • Selling product on the web is a very tough challenge. It’s especially true today with the competition for consumer’s attention online given the sheer amount of information competing for their attention, as well as a very tough economic environment where we see consumers cutting back on spending. In fact, while one out of seven consumers who walks into a store makes a purchase, only one out of 50 do so online. (Profit Brand”, Nick Wreden , 2007)
  • Content bottleneck….lots of time, money, and technical expertise to produce PRODUCING & MANAGING A SCALABLE, COST EFFICIENT VIDEO CONTENT LIBRARY IS THE MAIN BOTTLENECK TO ACHIEVING HUGE ROI
  • Retailers have tried all different ways to make their ecommerce sites more likely to convert customers– from adding photos, customer reviews, different product page layouts, customer ratings & reviews, wish lists, and many others. All those continue to be great options and should be part of the ecommerce strategy, but none quite help bring a product to life and tell it’s story quite as effectively as online video.
  • Transcript

    • 1. HOW TO LEAPFROG COMPETITION WITH
      eCOMMERCE PRODUCT VIDEOS
    • 2.
    • 3.
    • 4. “THE WEB IS DEAD...”
      (august 2010)
    • 5. Shift in media consumption
      WEB CONTENT MUST BE REBORN FOReCOMMERCE ENGAGEMENT IN NEW MEDIA
    • 6. THE FUTURE OF CONTENT:
      INTERACTIVE
      ON-DEMAND VIDEO
    • 7.
    • 8.
    • 9. SHOPPERS WHO WATCH VIDEO ARE 64% MORE LIKELY TO PURCHASE YOUR PRODUCTS.
      (comscore august 2010)
    • 10. VIDEOS RANK 53x HIGHER
      THAN TEXT & IMAGES IN SEARCH RESULTS
    • 11.
    • 12. ONLINE CATALOG
      YOUR EXISTING
      HOLDS THE KEY
      TO UNLOCK
      NEW eCOMMERCE
      PROFIT CENTERS
    • 13. TRANSFORM YOUR CATALOG INTO NEW MEDIA CONTENT
    • 14. LEVERAGE eCOMMERCEVIDEO MARKETING FOR COMPETITIVE ADVANTAGE
    • 15. SOUNDS GOOD, BUT…
      DOING VIDEO MARKETING PROPERLY is DIFFICULT
    • 16. But… DOING VIDEO MARKETING PROPERLY…is DIFFICULT
      THE VIDEO CONTENT BOTTLENECK
      MONEY: $1000’s per video
      TIME:Months for a single video
      TEAM: Creative, Management, & Technical
      TECH: Purchase
    • 17.
    • 18.
    • 19. ACTIVATE’S VIDEO MARKETING SOLUTION
      MONEY: $1’s per video
      TIME: 1000’s of videos daily
      TEAM: Fully Outsourced
      TECHNOLOGY: Hosted
    • 20. AUTOMATED VIDEO PRODUCTION
      VIDEO CONTENT MANAGEMENT
      SOCIAL MEDIA SYNDICATION
      VIDEO ANALYTICS
    • 21. Automated Video Production
      AUTOMATED VIDEO PRODUCTION
    • 22. CONTENT MANAGEMENT & VSEO
    • 23. Social Media Video Syndication
      SOCIAL MEDIA VIDEO SYNDICATION
    • 24. VIDEO ANALYTICS & REPORTING
    • 25. *broadcast
      *bundles
    • 26.
    • 27. WE WOULD BE HONORED TO SERVE YOU. CAN WE CONNECT & DISCUSS.
      Bill Palmer
      323.272.4097
      bpalmer@activatemediagroup.com

    ×