Introducing Siderean Software (PC Forum 2005)


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  • Uniqueness Info glut Way you think , not way computers think Our focus Making computers work… the way you think From selection (past 30 years) to awareness and discovery Need an efficient way to find what’s relevant Need to be exposed to what’s relevant even if they don’t know what is there Everything we do is motivated by a desire to make information production and consumption consistent with the way you think Emphasize the insufficiency of serach and the necessity of navigation
  • Explain the way you think Have you ever been to a flea market Today’s info gathering tools you have to sort As opposed to a store
  • By the same token Used car lot or dealer
  • Ocean or tank
  • What matters to them
  • Spen time on this Emphasize the way you think
  • I want to give you a short demonstration of what we can achieve with a navigation server Only point of the demo is to get people to understand how we do it the way we think
  • People need to understand differentiated technology What is barrier to entry and IP assets
  • Introducing Siderean Software (PC Forum 2005)

    1. 1. Introducing Siderean Software, Inc. PC Forum March 21 st , 2005
    2. 2. What Siderean is all about <ul><li>The way you think </li></ul>
    3. 3. How do we find things? <ul><li>Finding a new shirt… </li></ul>or
    4. 4. How do we find things? <ul><li>Finding a second car… </li></ul>or
    5. 5. How do we find things? <ul><li>Finding Nemo… </li></ul>or
    6. 6. How do we find things? <ul><li>People find things efficiently when: </li></ul><ul><ul><li>They see the big picture from the start </li></ul></ul><ul><ul><li>Things are well organized </li></ul></ul><ul><ul><li>They can apply their own insight to quickly drill down to what matters </li></ul></ul>
    7. 7. Machines are lousy at this <ul><li>Can’t see the forest for the trees </li></ul><ul><li>Don’t know what matters </li></ul>This is a fatal flaw confronting today’s enterprises, where unearthing the right information from the worldwide glut of accessible data is increasingly mission critical
    8. 8. Two extremes <ul><li>Knowledge management: </li></ul><ul><li>Insight hardwired </li></ul><ul><ul><li>Organized by specialists </li></ul></ul><ul><ul><li>Breathtakingly expensive </li></ul></ul><ul><ul><li>Users get someone else’s view </li></ul></ul><ul><li>Search engines: </li></ul><ul><li>Insight ignored </li></ul><ul><ul><li>One long unorganized list </li></ul></ul><ul><ul><li>Cheap but hit-or-miss </li></ul></ul><ul><ul><li>Users are on their own </li></ul></ul>
    9. 9. What’s missing: the way you think <ul><li>Organize the way you think </li></ul><ul><ul><li>Flexible categories, not rigid classifications </li></ul></ul><ul><li>Search the way you think </li></ul><ul><ul><li>Recognizing and clicking, not recalling and typing </li></ul></ul><ul><li>Navigate the way you think </li></ul><ul><ul><li>Knowing where you are, not being completely at sea </li></ul></ul>
    10. 10. Siderean’s technology <ul><li>World’s first turnkey navigation server </li></ul><ul><li>A multi-dimensional view of the scope of all available information </li></ul><ul><li>Users converge on the right information fast, and when other methods fail </li></ul><ul><li>At home with massive stores of data, content, and everything in between – the digital universe </li></ul>
    11. 11. Demonstration
    12. 12. The Seamark Navigation Server <ul><li>Turnkey installation </li></ul><ul><ul><li>Open standards based </li></ul></ul><ul><ul><li>Leverages existing infrastructure </li></ul></ul><ul><li>Works the way you think </li></ul><ul><ul><li>Leads users through the process of finding the right information </li></ul></ul><ul><ul><li>Allows users to organize information and their views of it </li></ul></ul>
    13. 13. Under the hood Content Sources Content and data feeds Search Engines Web Services Web Browsers Feed Aggregators Aggregator Navigation Web Services Metadata Store User navigation and user tagging
    14. 14. Early successes <ul><li>Retail </li></ul><ul><li>High Technology </li></ul><ul><li>Education </li></ul><ul><li>Government </li></ul>
    15. 15. Business benefit <ul><li>Continuous improvement of the quality of information </li></ul><ul><ul><li>Consumers find and remix information the way they think </li></ul></ul><ul><ul><li>Producers find information about the way consumers think </li></ul></ul>Consumers Producers Published information Consumer attention & feedback Navigation and tagging Navigation and tagging
    16. 16. User and customer reaction <ul><li>“ In 3 clicks, I drilled down through 9700+ sites, to a more specific set of 98 things, down to one I found useful.” </li></ul><ul><li>“ Our ability to quickly and easily deliver the right content from our thousands of online example programs is invaluable to our customers.” </li></ul><ul><li>“ P ermet à mon sens d'exploiter au mieux toute la puissance du bookmarking social ” (“In my opinion, it allows me to best exploit all the power of social bookmarking”) </li></ul><ul><li>“ Это дико удобно!” (“It is wildly convenient!”) </li></ul><ul><li>“ 是很有趣的” (“Is very interesting”) </li></ul>
    17. 17. Facts about Siderean <ul><li>Founded July 2001 </li></ul><ul><li>17 employees </li></ul><ul><li>Venture backed by Clearstone, Red Rock, Innocal </li></ul><ul><li>Headquartered in El Segundo, CA </li></ul><ul><li>Seamark Navigation Server 3.5 in production at customer sites </li></ul><ul><li>Patents pending </li></ul>
    18. 18. Summary <ul><li>Getting the precise information we need from today’s data glut is profoundly difficult </li></ul><ul><li>Solving this problem requires a solution that works the way you think </li></ul><ul><li>Siderean is the first such technology that brings this to enterprises and people at large </li></ul>