iBokan iPhone App Development

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Team iBokan is an independent iPhone App Developer on education-entertainment for kids (preK - 12) with over 30 apps published in iTunes Store. Two apps, "Cute Math" and "Eye Test" have been featured …

Team iBokan is an independent iPhone App Developer on education-entertainment for kids (preK - 12) with over 30 apps published in iTunes Store. Two apps, "Cute Math" and "Eye Test" have been featured as "New & Noteworthy" in iTunes for three times.

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  • 1. iBokan: Mobile Edutainment Play Smart, Learn Quick Bo Wang www.iBokan.com
  • 2. Agenda  iBokan Intro  iPhone App Dev  Mobile SNS  iPhone Training  Summary 2
  • 3. Market Opportunity  Everything mobile, and now!  For post-iPhone era, smart handsets like iPhone/iPod Touch (over 40m sold worldwide) is de facto standard featuring mobility, Internet, & interactivity  Big touch screen, powerful CPU, Internet access with WiFi or 3G anytime anywhere  Jupiter Research: mobile app market size is $25 billion by 2014  Edutainment Trend:  Web generation parents and teachers are more tech-savvy, focusing more on interactive edutainment  Mobile Natives: kids have access to online and mobile handsets at younger age  education is more of mobile, interactive, social, entertaining, and learning by doing  smart handsets become more of entertainment / education center.  Issue: not much interactive education contents available  iBokan is the driving force and first-mover in  Developing mobile interactive edutainment & online theme park for mobile kids 3
  • 4. Team iBokan 4
  • 5. Team iBokan (2)  Creative Artists  Expert User Interface Designers  Technical Programmers  Senior Content Editors  Professional Education Advisory Board  Experienced Management 5
  • 6. iPhone App Dev  Published 30 iPhone Apps  Efficient productive process  Cute Math:  Featured TWICE as “New & Noteworthy” on iTunes (in Feb & June)  Less than 1% chance for being featured  Ranked No 1 in “Top Paid Apps” in Education  Jumbo book  Interactive picture book series (20 episodes in total)  Bo’s Rainbow ranks No 30. in Education 6
  • 7. iPhone Apps (2)  Eye Test  Featured as “New & Noteworthy” on iTunes  Ranked as No 1 in “Top Paid Apps” in Medical for 7 weeks.  Ranked as No 29 in “Top Paid Apps” Overall  3 companies want to buy out or re-brand it  Galaxy Impact  220,000 downloads in first two weeks  Ranked 10th in "Top Free Games"  Ranked 20th in "Top Free Apps“  Over 500,000 downloads in total. 7
  • 8. Samsung Mobile  iBokan is the Core Developer for Samsung Mobile  the only one in China  One of three worldwide in Life Style & Healthcare  MFN relationship with Samsung  Porting iPhone apps to A-Store  Eye Test & Eye Test for Kids, Cute Math (I & II)  Developing two killer apps  Samsung pays but iBokan owns IP  Samsung is promoting iBokan & our apps  Video, images, banners, commercials 8
  • 9. Business Model 9
  • 10. Business Model (2)  Focus on Edutainment market (preK – 12)  Mobile edutainment theme park / community  Avatars  Free access  Virtual money  Free games leading to SNS  Content created once, repackaged & resold everywhere  Distribution channels: mobile, web, TV, Print. 10
  • 11. Mobile App Analytics Tool  Kukapp is the Google Analytics for Mobile App Stores like Apple iTunes and Nokia Ovi  Our competitive advantage in app analytics & dev  Can be offered as a paid service  To-be-released in June  Targeted market  iPhone app developers, Project Managers & marketers  General iphone app users  Features  Track & analyze each app’s performance in real time  Visualize analysis result  Compare app performance or the same app among different app store 11
  • 12. iPhone App Dev Training  Start a training program for iPhone developers  July 20th, in Beijing  Build an iPhone dev community 12
  • 13. Summary  Business Model  Mobile SNS: edutainment for kids (preK – 12)  Competitive advantages  Creativity + Technology + Management  Early success in iPhone  Strategic support from Samsung Mobile & Orange-French Telecom  Effective online marketing & promotion 13
  • 14. Thank you! www.iBokan.com Contact (Bo Wang): Tel: +1-617-379-2688 Cell: +86-135.1106.1525 Email: bo.wang@BokanTech.com Skype: bwang.000 Twitter.com/BokanTech Committed to your success! 14