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Writing for the Web: how to improve websites' efficiency with words
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Writing for the Web: how to improve websites' efficiency with words

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Visual support for an oral presentation about webwriting (student work)

Visual support for an oral presentation about webwriting (student work)

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  • Transcript

    • 1. Writing for the Web How to improve websites’ efficiency with words ? Aurélie Bernard July 2008
    • 2. Presentation outlines
      • Why this subject ?
      • How we read online
      • Fundamentals
      • Conclusion
    • 3. Why this subject ?
      • In accordance with my future job:
      • > Online Copywriter
      • > Information Architect
      • And later maybe…
      • > Project Manager, specialized in content strategy
      • My work-based training at
    • 4. How we read online Source : Jakob Nielsen // www.useit.com/eytracking article/blog product search results
      • We read 25% slower
      • We scan
      • We ignore ads
      The F pattern
    • 5. Fundamentals
      • concise
      • relevant
      • personalized
      To be efficient, a content should be : Scannable by people Scannable by search engines
      • explicit
      • structured
      • highlighted
      Click here
    • 6. Conclusion
      • A website is not something to read ,
      • but something to use .
      • Webwriter’s mission is also to say:
      • the right thing
      • in the right way
      • to the right person
    • 7. Thanks for your attention
    • 8. Pictures credits
      • © swissfabien via FlickR
      • © flamm136 via FlickR

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