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Act 1: Create the StoryAct 2: Deliver the ExperienceAct 3: Refine and Rehearse – Cliff Atkinson, Beyond Bullet Points
Truly great presenters like Steve Jobsvisualize, plan and create ideas onpaper (or whiteboards) well beforethey open the presentation software.
A Steve Jobs presentation is strikinglysimple, highly visual and completelydevoid of bullet points. –Steve Jobs
That’s right – no bullet points. Ever. Newresearch into cognitive functioning—howthe brain retains information--proves thatbullet points are the least effective way todeliver important information.
John Medina says the average PPT slidehas forty words.
Researchers have discovered that ideas are much more likely to be remembered if they are presented as pictures instead of words or pictures paired with words.Psychologists call it: Picture Superiority Effect (PSE)
If information is presented orally, peopleremember about 10% of the content 72 hours later.That figure goes up to 65% if you add a picture.
According to John Medina, your brain interpretsevery letter as a picture so wordy slides literallychoke your brain.
According to John Medina, “The brain doesn’t pay attentionto boring things.” When the brain detects an emotionallycharged event, the amygdala releases dopamine into thesystem… dopamine greatly aids memory and informationprocessing. It’s like a mental post-it note that tells yourbrain, remember this.
Create an emotionally charged event ahead of time. Identifythe one thing you want your audience to remember and to talkabout long after your presentation is over.
Body language, delivery, all very important. Cisco did somestudies and found that body language and vocal tone accountfor about 63% of communication. That confirms other studiesthat found the majority of the impression we make has little todo with the actual words. Of course, you can’t improve yourbody language and vocal delivery unless you..
HAVE FUN!Most presenters lose sight of the fact that audiences want to be informed andentertained. A Jobs presentation is infotainment – he teaches his audience somethingnew, reveals new products and has fun doing it.