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Ryerson nov27presentation
Ryerson nov27presentation
Ryerson nov27presentation
Ryerson nov27presentation
Ryerson nov27presentation
Ryerson nov27presentation
Ryerson nov27presentation
Ryerson nov27presentation
Ryerson nov27presentation
Ryerson nov27presentation
Ryerson nov27presentation
Ryerson nov27presentation
Ryerson nov27presentation
Ryerson nov27presentation
Ryerson nov27presentation
Ryerson nov27presentation
Ryerson nov27presentation
Ryerson nov27presentation
Ryerson nov27presentation
Ryerson nov27presentation
Ryerson nov27presentation
Ryerson nov27presentation
Ryerson nov27presentation
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Ryerson nov27presentation

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Social Media Trends Presentation... Presented At Ryerson University Nov. 27

Social Media Trends Presentation... Presented At Ryerson University Nov. 27

Published in: Social Media, Technology, Business
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Transcript

  • 1. Social Media Trends Where Are You Taking Me?! Presented to Ryerson University’s #NNS101 Class Nov. 27
  • 2. Who Am I? Wanted to be a writer or a journalist Ended up working online instead! ● Writer/Editor at Torontoist ● Online Editor at National Post ● Community Manager at Huffington Post Canada
  • 3. A Few Facts About The Huffington Post ● U.S. version one of the largest news sites online (39-million UVs/monthly) ● Also one of the most 'social' news sites ● Founded in 2005 ● Founded in Canada in May 2011, First International HuffPost site ● Over 4-million UVs/monthly (psst, that's bigger than the Globe and Mail and National Post btw)
  • 4. What Do I Do At HuffPost? ● Social media strategy ● Come up with new ‘social’ ideas for content ● Keep up with best practices and social media developments ● Day-to-day monitoring of our social media accounts ● Train staff on how to use social media tools
  • 5. So Where's All This Going? ● We're in a massive transition from mass media to something else... ● From TV, radio, newspapers to... ● Social media, fragmented media, and more ● It's just starting. All of this is quite new
  • 6. Trend #1: Mobile
  • 7. Think Mobile First ● Facebook has +1-billion users, more than 50% access on mobile ● Twitter has always been a mobile experience ● It's becoming a richer experience (audio, video, games, location, and e-commerce) ● 45% of Canada's cellphone users are on a smartphone
  • 8. What We're Doing? ● Apps ● Mobile pages ● HuffPost Live works on mobile and iPad
  • 9. Trend #2: Video
  • 10. More Than Just YouTube ● YouTube is dominant but there's competition ● Netflix, Amazon, Cable companies ● Emerging platforms (think Vine, Instagram)
  • 11. What We're Doing
  • 12. What We're Doing: HuffPost Live http://live.huffingtonpost.com, @HuffPostLive What is it? ● 15-30 min. segments, 12 hrs/daily ● We're creating conversations around important topics ● The segments gain new life on future HuffPost stories
  • 13. Trend #3: Think Live
  • 14. Social Media Is Live ● Brands need to adapt to this ● Think like a newsroom, react quickly and when things happen ● Give front-line staff leeway and autonomy ● What can happen when things go horribly, horribly wrong?
  • 15. Or Worse...
  • 16. Trend #4: The Social / Second Screen ● Combines 'live' and 'video' in some ways ● Twitter + Nielsen ● Live events are huge! (Oscars, NHL, Olympics)
  • 17. Trend #5: Hybrid models. Advertorial? Journamarketing? ● It's always existed... Advertorial sections ● And now it's also online ● Both journalists and marketers have to be vigilant about this ● The reader/user must come first
  • 18. How We Do It ● Partnerships where they make sense ● A net gain for both advertiser and us ● Editorial integrity is important
  • 19. What Happens When It Goes Wrong? Atlantic's Scientology Scandal ● Loss of credibility ● Hurts your brand ● Controversy and backlash
  • 20. Trend #6 Location Some prominent uses for it right now: ● Foursquare, Yelp, Twitter What's next? Google Glass? Something else?
  • 21. Trend #7 Wearables Watches? Google Glass? How are we going to push content to these devices? What’s that going to look like?
  • 22. Thanks! Questions? Follow me on twitter @boyreporter The Huffington Post Canada www.huffingtonpost.ca @HuffPostCanada E-mail: ron.nurwisah@huffingtonpost.com

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