Social Media Trends
Where Are You Taking Me?!
Presented to Ryerson University’s #NNS101 Class Nov. 27
Who Am I?
Wanted to be a writer or a journalist
Ended up working online instead!
● Writer/Editor at Torontoist
● Online Ed...
A Few Facts About The Huffington Post
● U.S. version one of the largest news sites
online (39-million UVs/monthly)
● Also ...
What Do I Do At HuffPost?
● Social media strategy
● Come up with new ‘social’ ideas for content
● Keep up with best practi...
So Where's All This Going?
● We're in a massive transition from mass
media to something else...
● From TV, radio, newspape...
Trend #1: Mobile
Think Mobile First
● Facebook has +1-billion users, more than
50% access on mobile
● Twitter has always been a mobile
expe...
What We're Doing?
● Apps
● Mobile pages
● HuffPost Live works on mobile and iPad
Trend #2: Video
More Than Just YouTube
● YouTube is dominant but there's competition
● Netflix, Amazon, Cable companies
● Emerging platfor...
What We're Doing
What We're Doing: HuffPost Live
http://live.huffingtonpost.com, @HuffPostLive
What is it?
● 15-30 min. segments, 12 hrs/da...
Trend #3: Think Live
Social Media Is Live
● Brands need to adapt to this
● Think like a newsroom, react quickly and
when things happen
● Give f...
Or Worse...
Trend #4: The Social / Second
Screen
● Combines 'live' and 'video' in some ways
● Twitter + Nielsen
● Live events are huge...
Trend #5: Hybrid models.
Advertorial? Journamarketing?
● It's always existed... Advertorial sections
● And now it's also o...
How We Do It

● Partnerships where they make sense
● A net gain for both advertiser and us
● Editorial integrity is import...
What Happens When It Goes
Wrong?

Atlantic's Scientology Scandal
● Loss of credibility
● Hurts your brand
● Controversy an...
Trend #6 Location
Some prominent uses for it right now:
● Foursquare, Yelp, Twitter
What's next? Google Glass? Something e...
Trend #7 Wearables
Watches? Google Glass?
How are we going to push content to these
devices? What’s that going to look lik...
Thanks! Questions?
Follow me on twitter @boyreporter
The Huffington Post Canada
www.huffingtonpost.ca
@HuffPostCanada
E-ma...
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Social Media Trends Presentation... Presented At Ryerson University Nov. 27

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Ryerson nov27presentation

  1. 1. Social Media Trends Where Are You Taking Me?! Presented to Ryerson University’s #NNS101 Class Nov. 27
  2. 2. Who Am I? Wanted to be a writer or a journalist Ended up working online instead! ● Writer/Editor at Torontoist ● Online Editor at National Post ● Community Manager at Huffington Post Canada
  3. 3. A Few Facts About The Huffington Post ● U.S. version one of the largest news sites online (39-million UVs/monthly) ● Also one of the most 'social' news sites ● Founded in 2005 ● Founded in Canada in May 2011, First International HuffPost site ● Over 4-million UVs/monthly (psst, that's bigger than the Globe and Mail and National Post btw)
  4. 4. What Do I Do At HuffPost? ● Social media strategy ● Come up with new ‘social’ ideas for content ● Keep up with best practices and social media developments ● Day-to-day monitoring of our social media accounts ● Train staff on how to use social media tools
  5. 5. So Where's All This Going? ● We're in a massive transition from mass media to something else... ● From TV, radio, newspapers to... ● Social media, fragmented media, and more ● It's just starting. All of this is quite new
  6. 6. Trend #1: Mobile
  7. 7. Think Mobile First ● Facebook has +1-billion users, more than 50% access on mobile ● Twitter has always been a mobile experience ● It's becoming a richer experience (audio, video, games, location, and e-commerce) ● 45% of Canada's cellphone users are on a smartphone
  8. 8. What We're Doing? ● Apps ● Mobile pages ● HuffPost Live works on mobile and iPad
  9. 9. Trend #2: Video
  10. 10. More Than Just YouTube ● YouTube is dominant but there's competition ● Netflix, Amazon, Cable companies ● Emerging platforms (think Vine, Instagram)
  11. 11. What We're Doing
  12. 12. What We're Doing: HuffPost Live http://live.huffingtonpost.com, @HuffPostLive What is it? ● 15-30 min. segments, 12 hrs/daily ● We're creating conversations around important topics ● The segments gain new life on future HuffPost stories
  13. 13. Trend #3: Think Live
  14. 14. Social Media Is Live ● Brands need to adapt to this ● Think like a newsroom, react quickly and when things happen ● Give front-line staff leeway and autonomy ● What can happen when things go horribly, horribly wrong?
  15. 15. Or Worse...
  16. 16. Trend #4: The Social / Second Screen ● Combines 'live' and 'video' in some ways ● Twitter + Nielsen ● Live events are huge! (Oscars, NHL, Olympics)
  17. 17. Trend #5: Hybrid models. Advertorial? Journamarketing? ● It's always existed... Advertorial sections ● And now it's also online ● Both journalists and marketers have to be vigilant about this ● The reader/user must come first
  18. 18. How We Do It ● Partnerships where they make sense ● A net gain for both advertiser and us ● Editorial integrity is important
  19. 19. What Happens When It Goes Wrong? Atlantic's Scientology Scandal ● Loss of credibility ● Hurts your brand ● Controversy and backlash
  20. 20. Trend #6 Location Some prominent uses for it right now: ● Foursquare, Yelp, Twitter What's next? Google Glass? Something else?
  21. 21. Trend #7 Wearables Watches? Google Glass? How are we going to push content to these devices? What’s that going to look like?
  22. 22. Thanks! Questions? Follow me on twitter @boyreporter The Huffington Post Canada www.huffingtonpost.ca @HuffPostCanada E-mail: ron.nurwisah@huffingtonpost.com

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