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Marketing presentation
Marketing presentation
Marketing presentation
Marketing presentation
Marketing presentation
Marketing presentation
Marketing presentation
Marketing presentation
Marketing presentation
Marketing presentation
Marketing presentation
Marketing presentation
Marketing presentation
Marketing presentation
Marketing presentation
Marketing presentation
Marketing presentation
Marketing presentation
Marketing presentation
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Marketing presentation

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Here is the presentation I did at the 4th Annual Colorado Entrepreneursip Marketplace. This is an "Overall Approach to Marketing"

Here is the presentation I did at the 4th Annual Colorado Entrepreneursip Marketplace. This is an "Overall Approach to Marketing"

Published in: Business, News & Politics
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Transcript

  • 1. Marketing An Investment
  • 2. Keys to Marketing
    • Selling yourself just as much as your product or service
    • People want to “feel good” about the decision they made when they chose your product/service
    • Remember the senses-they create memories
    • Think like your customer
    • Conversations- engage, ask questions, listen & learn
  • 3. Key Points
    • Must let public know you exist
    • Creates credible awareness of your product
    • Marketing is not just about the “now” clients, but also “future” clients
    • Don’t base marketing decisions on personal preferences
    • Use combination of mediums
  • 4. Logo and Branding-
    • Must have identifying logo and catch phrase so that people remember you or your product -How people identify and remember you
    • Business cards are a must
    • Website is an online business card itself
    • Develop media kit
    • Creates Top of the Mind Awareness
  • 5. Media Types- Print
    • Newspaper- Local, Regional, Electronic
    • Research readership numbers and popularity
    • The longer you market, the less expensive
    • Keep your name and logo in the public
    • Use ads to offer ideas and solutions
    • Portable, tangible media
    • Phone Book (paper and online)
    • Magazine- Target readership and demographics
  • 6. Print Cont…
    • Auto signs
    • Flyers
    • Post Cards, Direct Mail
    • Industry specific publications
    • Website-SEO, pay-per-click
    • Billboards
    • Partner trades- restaurant menus, signage
  • 7. Media Types- Radio
    • Creates Top-of-The mind awareness, stays in a persons head
    • Average household has 7 radios
    • Your message hits a mass amount of people at one time
    • Each station has different listenership and market
    • Consistency is key
    • May choose specific programs to be associated with-can help build a credible image for your company
    • Be sure to have a “call-to-action” ad
    • Maintains 92% of audience during commercial breaks
    • Nearly 3 of 4 people 12 years and older tune in at any given time
    • Immediate
  • 8. Media Types- Internet
    • Opens the door to more than just local market- has global reach; Portable
    • Be sure to have a customer friendly website times
    • Want good quality images and descriptive text
    • Pay-per-click advertising, SEO
    • Linking
    • Facebook, Twitter, LinkedIn
    • Online Phone Books and directories
    • Blogging, You Tube, Slide Share
  • 9. Disadvantages to Newspaper & Radio
    • Newspaper- Clutter, decreasing penetration
    • Radio- Background noise- not always people’s focus, no visual reinforcement
  • 10. Media Types- Trinkets
    • Pens, calculators, notepads, mugs, etc
    • Great way to keep name out there and for easy reference
    • Great to use as a Thank You, reminder or new client prospect gift
    • Use quality trinket gifts
  • 11. Media types- “Feel Good”
    • Charity Donations, Yearbook ads, Purchasing Fair Animals, Supporting local organizations with donation (product or cash)
    • This type of advertising is not direct marketing but is more of an “image builder”
    • Lets people know that you care about the community and keeps you in same field as other respectable businesses
  • 12. Community Involvement
    • Become involved in local organizations- Chambers, Rotary other non-profits
    • Become involved on industry and business related councils, advisory groups, clubs, etc.
    • Leads groups
    • Online communities
    • Participating in Community events- fairs, shows, parades
  • 13. Cold Calling
    • Great for targeting certain client
    • Call them by their first name
    • Ask for decision maker
    • Front end office people are often gatekeepers
    • Be tactful and professional
    • Ask questions about their company
    • Ask to send information, then follow up
    • Don’t take comments or reactions personally
  • 14. Trade Shows/Booths
    • Select target audience
    • Display using color, tiers, greenery or other accents
    • Dress for success and present product or service- talk about it and give buyers your personal story
    • Display should be full, but not overwhelming
    • Great chance to demonstrate features and benefits
    • Entice buyers to your booth
    • Customer Service makes the difference
  • 15. Soft Skills
    • E-Mail Etiquette
    • Phone Etiquette
    • Hand written Thank yous
    • Hand shaking
    • Eye Contact
    • Introductions
    • Honesty and Sincerity
    • Ask questions about the other person; everyone likes to talk about themselves
    • Care about them and what makes them who they are
    • Social Media Manners- “What I can do for you”
    • Standing versus sitting
  • 16. Phone Number
    • Value of local numbers
    • Toll free numbers
  • 17. Other…
    • Chambers, Civic Organizations
    • Network/Leads Groups
    • Online Groups
    • Direct E-mail campaigns
    • Article writing
    • Partnerships with other businesses
  • 18. Elevator Speech
    • Quick way to spread your message in a short amount of time
    • Allow for question
    • Ask questions yourself
  • 19. Contact Information
    • Lorrie Boyer
    • 970-370-3381
    • www.basketdesignsplus.com
    • www.coagnews.com
    • [email_address]

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