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Intel Presentation Intel Presentation Presentation Transcript

  • Sponsors of Tomorrow Erin Boydell ADV 492 Assignment 10 New Media Marketing Plan
  • An Intel ligent Company
    • Int egrated El ectronic Corporation
    • Founded on July 18, 1968
    • Largest semiconductor chip producer in the world
    • Manufactures the processors that are used in the majority of laptop computers and makes many other devices that relate to computing and communication
    • Biggest customers are Hewlett-Packard and Dell
    • According to Tech Report, In Q1 of 2010, Intel achieved a net income of $2.4 billion on revenue of $10.3 billion!
  • Challenges and Goals
    • Challenges
    • Must always be ahead of the technological curve
    • Manufacture better quality products than their big name competitors such as Samsung and Toshiba
    • Keep up their corporate responsibility by:
      • reaching out to their communities
      • Recycling and reducing waste as well as making their products more energy efficient
      • improving the workplace and education
    • Goals
    • Extend silicon technology and manufacturing leadership
    • Deliver unrivaled microprocessors and platforms
    • Grow profitability worldwide
    • Excel in customer orientation
    • Corporate Responsibility Goals
    • Environment: five-year goals related to global warming, product energy efficiency, waste reduction and recycling
    • Workplace: strive for workforce equality
    • Community: uphold 40% employee volunteer rate and develop volunteer programs
    • Education: focus on the Intel Teach Program and the Intel Higher Education Program
  • Why use Social Media?
    • Social Media is a new and effective way to market your product to the billions of people who surf the web on a daily basis
    • Inexpensive yet extremely successful
    • Gives customers the opportunity to join the conversation instead of only being talked at
    • Allows you to see who is viewing your ads, where they are located and how often they view your page. This makes it possible to really narrow down the locations of where you want your advertising to go.
  • Intel lectual use of Social Media
    • 74,433 and counting fans interact and communicate about the latest Intel technology
    • View and give feedback on videos and photos and talk with other customers about their experiences and opinions
    • Consumers can enter sweepstakes to win Intel products and print off coupons
    • Allows Intel to tap into the billions of people who use facebook on a daily basis
  • Blogging Intel lectually
    • created a blog site called Blogs@Intel and Technology@Intel
    • Intel’s top leaders, researchers and technologists communicate their views and invite discussion on topics consumers are experiencing in their daily lives
    • Offers an “inside look” at Intel’s operations and provides opportunities for customers to exchange ideas and ask questions directly with employees
    • Invites readers to join the discussion
  • Following @ Intel Inside
    • @Intel
    • links to other sites where followers can find more information about Intel products and reviews
    • Followers are able to enter sweepstakes and promotions by retweeting and mentioning @Intel
    • Following of 14,142 people
    • @Intelinside
    • Followers can ask for assistance with their Intel products
    • Also gives updates about Intel products
    • Has a following of 1,262 people
    • Intel & YouTube
    • Intel utilizes YouTube by posting videos that demonstrate how to use their products
    • Intel has their own channel on the site called “Channel YouTube”
    • Users are able to watch their latest commercials and internet ads
    • People will be able to comment on the videos and give feedback and as well as ask questions
    • Budget
      • Allocate more of the advertising budget to internet
        • Originally 15%-20% of the budget, now 35%-40%
      • The use of social media will be produce maximum reach to a large amount of people with minimal ad dollars spent
    • Timeline
      • This campaign should last from a range of 9 – 12 months
      • Market heavily from January to November to gain the business of these product users:
        • Holiday Shoppers
        • Entering College Freshman
        • Business Professionals
  • Intel ligence creates Success
    • Tools Intel will use to measure success of the social media campaign:
      • Total views of videos and web pages
      • Total followers on twitter
      • Total fans on the facebook fan page
      • Total comments on Blogs@intel
      • Type of feedback people are leaving on the various social media sites
      • Use Google Adwords to track success