Beyond 4 Walls: Imagining Reference Services in a 2.0 World

Beyond 4 Walls Imagining Reference Services in a 2.0 world

Jerk! The Current Library Brand? The Other Librarian. 6 Nov 2007 ( http://otherlibrarian.wordpress.com/2007/11/06/jerk-the-current-library-brand/ )

The Intimidating Library “… the primary reason she does not use the library is that she is intimidated.” “… bear in mind that this is a confident, articulate, college-educated, reasonably outgoing, native English speaker who is technologically savvy enough to be making good use of her Blackberry during the breakfast.” PVLD Director’s Blog – 7 Nov 2007. ( http://pvlddirectorsblog.typepad.com/kathy/2007/11/the-intimidatin.html )

http://www.techsource.ala.org/blog/2006/05/how-opacs-suck-part-3-the-big-picture.html http://www.techsource.ala.org/blog/2006/04/how-opacs-suck-part-2-the-checklist-of-shame.html http://www.techsource.ala.org/blog/2006/03/how-opacs-suck-part-1-relevance-rank-or-the-lack-of-it.html Karen G. Schneider on the ALA Techsource Blog

Library Signage

http://flickr.com/photos/aaronschmidt/96941719/

Compare

this

Oh No

Originally uploaded by

aaron schmidt

Library Signage

http://www.flickr.com/photos/surlygirly/120136808/

With

this

Courtesy

Originally uploaded by

Mary Carmen6676

Minority Rules? “… it has become obvious that in many cases we have implemented policies and practices because of the minority of people who do the wrong thing, and in the process make things more difficult for the majority who do the right thing.” PVLD Director’s Blog – 19 December 2007. ( http://pvlddirectorsblog.typepad.com/kathy/2007/12/minority-rules.html )

Shush? Is this what you’re customers expect from your staff? Available from http://www.mcphee.com/laf/

The User is Not Broken Free Range Librarian. 3 June 2006 ( http://freerangelibrarian.com/2006/06/03/the-user-is-not-broken-a-meme-masquerading-as-a-manifesto/ )

“ Information flows down the path of least resistance.” you want an ice cream sandwich for dinner? - _MG_4296 Originally uploaded by sean dreilinger boy and cooked vegetables Originally uploaded by Dabasir ?

Perceptions of Libraries and Information Resources (2005) – Section 1.2, pg 1-17 ( http://www.oclc.org/reports/2005perceptions.htm )

Wikipedia ( http://en.wikipedia.org/wiki/Main_Page )

Britannica Blog. 11 June 2007. ( http://blogs.britannica.com/blog/main/2007/06/web-20-the-sleep-of-reason-part-i/ ) Web 2.0: the Sleep of Reason

“ The user is not ‘remote’. You, the librarian, are remote, and it is your job to close that gap.” Free Range Librarian. 3 June 2006 ( http://freerangelibrarian.com/2006/06/03/the-user-is-not-broken-a-meme-masquerading-as-a-manifesto/ )

Powershift

“ You cannot change the user, but you can transform the user experience to meet the user.”

Free Range Librarian. 3 June 2006 ( http://freerangelibrarian.com/2006/06/03/the-user-is-not-broken-a-meme-masquerading-as-a-manifesto/ ) Sandon Point 10 June 2007 Originally uploaded by boycetrus

The Digital Landscape

Convergence The Apple iPhone Mobile Phone Camera GPS Navigation iPod / MP3 player Web Browser Email Video Player Wi-fi enabled Bluetooth 3 rd party widgets 30 Mobile Trends in Libraries. Stephen’s Lighthouse. 18 February 2008. ( http://stephenslighthouse.sirsidynix.com/archives/2008/02/30_mobile_trend.html )

Android http://code.google.com/android/ Google’s open source mobile phone operating system and development platform

Wi-Fi “ 41% of adult Americans have logged onto the internet on the go, that is, away from home or work either with a wireless laptop connection or a handheld device.” Pew Report: Mobile Access to Data and Information ( http://www.pewinternet.org/PPF/r/244/report_display.asp )

Open Source Why Open Source? Read ILS Customer Bill-of-Rights . blyberg.net. 20 Nov 2005. ( http://www.blyberg.net/2005/11/20/ils-customer-bill-of-rights/ )

Cloud Computing Online Storage Flickr (images), del.icio.us (bookmarks), box.net (file storage and sharing) Online Applications Google Docs (word processing), Blogger (blogging platform), Bloglines (feed reader), Bravnet (calendar) Online Communication Hotmail (email), Meebo (instant messaging), Facebook (social networking)

Microsoft Live Mesh https://www.mesh.com/

Where are we going? Road to nowhere Originally uploaded by woodcreeper

The Hyperlinked Society

Web 2.0 is Conversations

Connective Tissue email RSS XML P2P Web Services SMS APIs

The Hyperlinked Society World Smartphones, Laptops, etc. Blogs Flickr YouTube MySpace etc. Family Colleagues Friends Wi-fi email sms rss api

Discovery Process Social networks = Recommendation Engines (discovery based on trust)

Reinventing Reference

Where do libraries fit in the Hyperlinked Society? “ Do we propose Library 2.0 tools because our patrons need them or because WE need them (to prove that we are alive and useful)” Pascal Krajewski in Sharing, Privacy and Trust in Our Networked World (2007). pg 6-23 ( http://www.oclc.org/reports/sharing/ )

Books: the Library Brand Books will ensure that libraries exist in the future Perceptions of Libraries and Information Resources (2005) – Section 3.8, pg 3-32 ( http://www.oclc.org/reports/2005perceptions.htm )

Future Library Brand? Books + Library 2.0 = Community Space

We have trust and we have content but because we tell such poor stories we have become marginal

What is Reference? Reference Transactions: Information consultations in which library staff recommend, interpret, evaluate, and/or use information resources to help others to meet particular information needs. Reference transactions do not include formal instruction or exchanges that provide assistance with locations, schedules, equipment, supplies, or policy statements. Reference Work: Includes reference transactions and other activities that involve the creation, management, and assessment of information or research resources, tools, and services. RUSA Approves New Definition of Reference RUSA Blog. 31 January 2008. ( http://www.rusablog.org/blog/_archives/2008/1/31/3497770.html )

Discovery happens elsewhere “ No single website is the sole focus of a user's attention. Increasingly people discover websites, or encounter content from them, in a variety of places. These may be network level services (Google, ...), or personal services (my RSS aggregator or 'webtop'), or services which allow me to traverse from personal to network (Delicious, LibraryThing, ...).” Lorcan Dempsey’s weblog. 16 September 2007, ( http://orweblog.oclc.org/archives/001430.html )

Disclosure “… if I want the stuff in my library to be discovered by those to whom it will be useful, I have to disclose its existence in those discovery environments that people actually use.” Discovery and disclosure Lorcan Dempsey’s weblog. 8 August 2006. ( http://orweblog.oclc.org/archives/001084.html )

How to Disclose Expose library content Participate in the Hyperlinked Society Cooperate to make ourselves a bigger target

Expose Content Distributing the catalog discovery experience Lorcan Dempsey’s weblog. 13 October 2006. ( http://orweblog.oclc.org/archives/001174.html ) ILS Customer Bill-of-Rights blyberg,.net. 20 November 2005. ( http://www.blyberg.net/2005/11/20/ils-customer-bill-of-rights/ ) Syndication of our content via RSS/XML, Z39.50, etc. APIs that create an interface to the data in our Library Management Systems via Web Services, which lets us and others use our data in new ways (eg. Mashups) Technology

Participate Be available in the Hyperlinked Society

- Library photos on Flickr

- Allow comments on blogs

MySpace/Facebook profiles

Allow users to IM the library

Cooperate The two ways of Web 2.0 Lorcan Dempsey’s weblog. 2 March 2008. ( http://orweblog.oclc.org/archives/001556.html ) Size matters if you want to be a destination What Lorcan Dempsey calls Concentration increases gravitational pull Why do we need to cooperate?

Google Book Search http://books.google.com

Google Book Search

The Commons – LOC & Flickr http://www.flickr.com/commons

Picture Australia & Flickr http://www.pictureaustralia.org/contribute/participants/Flickr.html

Slam the Boards http://answerboards.wetpaint.com/page/Slam+the+Boards!

AskNow uses del.icio.us http://del.icio.us/usefulresources

Widgets meebo in the catalog - Originally uploaded by davidking Fun With our Meebo Widget and the Library Catalog David Lee King. 30 November 2007. ( http://www.davidleeking.com/2007/11/30/fun-with-our-meebo-widget-and-the-library-catalog/ )

Roving Reference http://blog.ocls.info/Director/2007/09/whats_a_mobile_gamma_anyway.html

How Do We Get There? Part 1: Participation Understand the Hyperlinked Society and give staff the tools to tell better stories .  

How Do We Get There? Part 2: Technology

ILS Customer Bill-of-Rights John Blyberg. 20 November 2005. ( http://www.blyberg.net/2005/11/20/ils-customer-bill-of-rights/

Does your Systems Librarian need a library degree?

Do you have anyone on your staff with

programming skills, eg. SQL, PHP, Javascript, etc?

Credits This talk borrows heavily on the thoughts and work of the following people: Michael Stephens @ Tame the Web (esp. The Hyperlinked Library ) http://tametheweb.com Karen G. Schneider @ Free Range Librarian (esp. The User is Not Broken ) http://freerangelibrarian.com Lorcan Dempsey @ Lorcan Dempsey’s Weblog on libraries, services and networks http://orweblog.oclc.org/ David Lee King @ DavidLeeKing.com http://www.davidleeking.com John Blyberg @ blyberg.net http://www.blyberg.net Creative Commons Attribution-Noncommercial-Share Alike 3.0

Further Reading All references to web sites and blog posts, etc. used in this presentation can be found at Del.icio.us/boycetrus/nswrefseminar This presentation was based on a number of blog posts on the RISG blogs including: Taking the Mountain to Mohammed: Reaching Out with Web 2.0. RISG blog. 7 June 2007. http://www.nsw-risg.org/weblog/2007/06/bringing-mountain-to-mohammed-reaching.html Planning for the future. RISG blog. 25 September 2008. http://www.nsw-risg.org/weblog/2007/09/planning-for-future.html Skilling Up for the Next Generation. RISG blog. 17 January 2008. http://www.nsw-risg.org/weblog/2008/01/skilling-up-for-next-generation.html The Hyperlinked Library. RISG blog. 27 February 2008 http://www.nsw-risg.org/weblog/2008/02/hyperlinked-library.html Information 2.0? RISG New Technologies. 3 April 2008. http://www.nsw-risg.org/newtech/2008/04/information-20.html Is Library Experience Necessary for Technology Jobs in Libraries? RISG New Technologies. 28 April 2008. http://www.nsw-risg.org/newtech/2008/04/is-library-experience-necessary-for.html