A Beginner's Guide to  Social Media and Twitter by Colleen Boyce
Overview <ul><li>Social media defined </li></ul><ul><li>Why is this important?  </li></ul><ul><li>Tools and Concepts </li>...
Social Media Defined <ul><li>Social media is an ever-changing set of online communication channels, venues, and tools that...
Why Is It Important?  <ul><li>Social media is important because it builds relationships with customers, potential customer...
Why Is It Important?  <ul><li>Twitter is the leader in microblogging </li></ul><ul><li>Generates conversation and content ...
Tools and Concepts <ul><li>Tweet </li></ul><ul><li>Follow </li></ul><ul><li>Retweet (RT) </li></ul><ul><li>@Reply </li></u...
Tools and Concepts <ul><li>Tools are useful to operate Twitter, and to find resources for relevant content, followers, etc...
Implementing A Twitter Strategy <ul><li>Track tweets to enable performance measurements </li></ul><ul><li>Bit.ly, SocialOo...
Implementing A Twitter Strategy <ul><li>Content <--> Followers </li></ul><ul><li>Start small, research, listen, learn, par...
Implementing A Twitter Strategy <ul><li>Get followers by being purposeful, relevant, authentic </li></ul><ul><li>Regularly...
Implementing A Twitter Strategy <ul><li>Use hashtag (#) to help people find you </li></ul><ul><li>Use shortened links (bit...
Implementing A Twitter Strategy <ul><li>Inspiration for Twitter content: </li></ul><ul><li>Staff expertise, opinion, tips ...
Implementing A Twitter Strategy <ul><li>Tactical Planning:  </li></ul><ul><li>Build Relationships  </li></ul><ul><li>Seek ...
<ul><li>Twitter connects people to other parts of the web </li></ul><ul><li>Build Relationships </li></ul><ul><li>Build Co...
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A Beginner\'s Guide to Social Media and Twitter

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Sm And Twitter

  1. 1. A Beginner's Guide to Social Media and Twitter by Colleen Boyce
  2. 2. Overview <ul><li>Social media defined </li></ul><ul><li>Why is this important? </li></ul><ul><li>Tools and Concepts </li></ul><ul><li>Implementing a Twitter Strategy </li></ul>
  3. 3. Social Media Defined <ul><li>Social media is an ever-changing set of online communication channels, venues, and tools that facilitate sharing and conversation . </li></ul><ul><li>The social aspect comes from the transactional, or two-way communication that's unique to these media </li></ul><ul><li>It is quite diverse – some examples: social networks (Facebook, LinkedIn) blogs, microblogs (Twitter) photo/video sharing (Flickr, YouTube) wikis (Wikipedia) </li></ul>
  4. 4. Why Is It Important? <ul><li>Social media is important because it builds relationships with customers, potential customers, colleagues, referral sources, etc. </li></ul><ul><li>Through networks that people (customers) are actually using now </li></ul><ul><li>To acquire information that they are seeking or appreciate receiving from their networks </li></ul><ul><li>By means of known or respected sources, ie, friends or friends' referrals </li></ul>
  5. 5. Why Is It Important? <ul><li>Twitter is the leader in microblogging </li></ul><ul><li>Generates conversation and content with implications for increased awareness and constituency-building </li></ul><ul><li>Twitter connects people to other parts of the web , including your website </li></ul><ul><li>Directly, through website link </li></ul><ul><li>Indirectly, through info resources, conversations, etc. </li></ul>
  6. 6. Tools and Concepts <ul><li>Tweet </li></ul><ul><li>Follow </li></ul><ul><li>Retweet (RT) </li></ul><ul><li>@Reply </li></ul><ul><li>Direct Message (DM) </li></ul><ul><li>Hashtag (#keyword) </li></ul><ul><li>List </li></ul><ul><li>Search </li></ul>
  7. 7. Tools and Concepts <ul><li>Tools are useful to operate Twitter, and to find resources for relevant content, followers, etc: </li></ul><ul><li>Twitterfall </li></ul><ul><li>Search.twitter.com </li></ul><ul><li>Twub </li></ul><ul><li>WTHashtag </li></ul><ul><li>Tweetup </li></ul><ul><li>Digg </li></ul><ul><li>Twitpic </li></ul>
  8. 8. Implementing A Twitter Strategy <ul><li>Track tweets to enable performance measurements </li></ul><ul><li>Bit.ly, SocialOomph, FutureTweets </li></ul><ul><li>Measure key performance indicators and adjust: </li></ul><ul><li>Document your participation </li></ul><ul><li>Count follows and followers </li></ul><ul><li>Track clicks and retweets </li></ul><ul><li>Count website visits, emails, phone calls </li></ul><ul><li>Ask customers and leads </li></ul>
  9. 9. Implementing A Twitter Strategy <ul><li>Content <--> Followers </li></ul><ul><li>Start small, research, listen, learn, participate </li></ul><ul><li>Build relationships, follow others, interact with them </li></ul><ul><li>Position your website as a social media hub </li></ul><ul><li>Repurpose content through a variety of formats: </li></ul><ul><li>text, image, video, etc </li></ul><ul><li>Repurpose content through a variety themes: </li></ul><ul><li>how to, top ten, opinion, link, survey, etc. </li></ul>
  10. 10. Implementing A Twitter Strategy <ul><li>Get followers by being purposeful, relevant, authentic </li></ul><ul><li>Regularly engage in conversations </li></ul><ul><li>Follow others (list) who have something to say </li></ul><ul><li>Retweet (RT), adding your own comment </li></ul><ul><li>Remember to be real, be yourself, be friendly </li></ul>
  11. 11. Implementing A Twitter Strategy <ul><li>Use hashtag (#) to help people find you </li></ul><ul><li>Use shortened links (bit.ly) to refer to your website, and other online locations </li></ul><ul><li>Publicize your Twitter handle on all communications: web, brochures, email, phone, etc </li></ul>
  12. 12. Implementing A Twitter Strategy <ul><li>Inspiration for Twitter content: </li></ul><ul><li>Staff expertise, opinion, tips </li></ul><ul><li>Your News: products, customers, new hires, etc. </li></ul><ul><li>Polls (polldaddy.com), Survey (surveymonkey.com) </li></ul><ul><li>Emails or phone calls from clients or prospects </li></ul><ul><li>Mainstream media on your topic/industry </li></ul><ul><li>LinkedIn Answers </li></ul><ul><li>Google.com/alert </li></ul><ul><li>Search.twitter.com </li></ul>
  13. 13. Implementing A Twitter Strategy <ul><li>Tactical Planning: </li></ul><ul><li>Build Relationships </li></ul><ul><li>Seek interesting people to follow, who do they follow? </li></ul><ul><li>Engage, answer questions, RT with comments </li></ul><ul><li>Build Content </li></ul><ul><li>Define 5 general topic categories to tweet </li></ul><ul><li>Prewrite 5 tweets per topic; vary the format & theme </li></ul><ul><ul><li>#hashtags, links </li></ul></ul><ul><li>Schedule 5 prewritten tweets daily, across the week </li></ul><ul><li>Add 5 real time tweets/RT daily </li></ul><ul><li>Repeat fresh tweets for 4 weeks. Measure results. </li></ul>
  14. 14. <ul><li>Twitter connects people to other parts of the web </li></ul><ul><li>Build Relationships </li></ul><ul><li>Build Content </li></ul><ul><li>Be Yourself </li></ul>Conclusion
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