Six points for six posts: The use of facebook to compliment the mass lecture
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Facebook has become a growing interest among communication scholars, especially in the focus of instruction. Literature has demonstrated mixed findings regarding the influence of Facebook on learning ...
Facebook has become a growing interest among communication scholars, especially in the focus of instruction. Literature has demonstrated mixed findings regarding the influence of Facebook on learning outcomes. The current study retroactively observed course-specific Facebook usage of 321 undergraduates at a large Mid-Atlantic University enrolled in a basic mass communication course, looking at how usage (or non-usage) influenced cognitive learning, affect towards the instructor and course, and student support. Results suggest that using a course-related Facebook group significantly enhances cognitive and affective learning outcomes by providing students with a persistent classroom to engage each other as well as course material.
Citation: Bowman, N. D., Bryand, M., & Carr, L. M. (2012, November). Six points for six posts: Cognitive and affective learning benefits of using Facebook to supplement the mass lecture in an undergraduate curriculum. Paper to be presented at the Annual Meeting of the National Communication Association, Orlando, FL.
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