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This study investigated how the frequency that people engaged in face-to-face (FtF) and mediated co-viewing situations varied by individual differences: emotional contagion, need to belong, and co-viewing orientation. Emotional contagion predicted FtF co-viewing, but not mediated co-viewing. Need to belong and need for solitude predicted some mediated co-viewing activities. Need for solitude negatively predicted FtF co-viewing, but need for company positively predicted FtF co-viewing. The results suggest that mediated co-viewing situations may provide desired company during viewing for those who tend to watch TV without others being physically present.
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