P&S

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P&S

  1. 1. Presented to:
  2. 2. A Full-Service Medical Communications Company <ul><ul><ul><li>Publishing </li></ul></ul></ul><ul><ul><ul><li>Electronic Media </li></ul></ul></ul><ul><ul><ul><li>Meetings </li></ul></ul></ul><ul><ul><ul><li>Custom Publishing </li></ul></ul></ul><ul><ul><ul><li>Videoconferences and On Demand Web-casts </li></ul></ul></ul><ul><ul><ul><li>Continuing Medical Education </li></ul></ul></ul><ul><ul><ul><li>Market Research </li></ul></ul></ul>HMP Capabilities
  3. 3. Wound Care/LTC Cardiology Dermatology Podiatry/Arthritis Publishing
  4. 4. OWM 2007 Circulation Advanced Practice Nursing/Therapy Titles Clinical Nurse Specialists 1,385 Critical Care Nurse 929 Discharge Planner/Case Manager 2,137 CWOCN/ET Nurse 3,401 Home Care DON 2,444 Home Care Field Nurse 1,754 Infection Control 1,950 Inservice Educator 312 Long Term Care DON 3,222 Med Surgery Nurse 501 Nurse Practitioner 2,700 Oncology Nurse 128 Physical Therapist 1,929 Physician Assistant 999 Physician Titles Colon Rectal Surgeon 316 Family Practice Physician 350 Medical Director 805 Institutional Titles Hospital/Institutional Library 510 GRAND TOTAL 25,772 www.o-wm.com <ul><li>Advertiser Benefits: </li></ul><ul><li>Ad Studies </li></ul><ul><li>Bonus Distribution at Major Trade Shows </li></ul><ul><li>Custom Advertising Opportunities </li></ul>OstomyWound Management is universally recognized as the #1 journal in the field of wound, ostomy, and continence care with related editorial on nutrition, skin care, and practice management. OWM is read cover to cover, has a high pass- along value, and is peer-reviewed. It is the top choice for advertisers, authors, and clinicians looking for the most comprehensive and up-to-date information in the field. OstomyWound Management
  5. 5. WOUNDS: A Compendium of Clinical Research and Practice www.woundsresearch.com 2007 Circulation Dermatologists 1,570 General Surgeons 3,901 Geriatric/Internal Medicine 888 Infectious Disease Physicians 789 Orthopedic Surgeons 692 PhD's/Research 298 Plastic Surgeons 2,431 Podiatrists 3,212 Vascular Surgeons 2,207 Clinical Nurses 1,066 Grand Total 17,054 Established in 1989, WOUNDS : A Compendium of Clinical Research and Practice is the one and only wound care journal dedicated to the physician market. WOUNDS is the major source of current research, treatment methodology, and current protocol in the field of wound care and is the standard reference tool of those healthcare professionals who are the leaders in establishing wound care programs and treatment centers both nationally and internationally. The editorial goal of WOUNDS is to provide its readers with the latest research in the area of wound pathology and treatment.
  6. 6. ECPN www.extendedcarenews.com 2007 Circulation Long-Term Care Owner/Administrator 13,466 CEO/CFO 4,626 Director of Nursing 14,831 MDS Coordinators 3,067 Assisted Living Chain Administrators 4,811 CCRC Administrative/Purchasing 1,545 GRAND TOTAL 42,346 ECPN reaches more than 40,000 long term care professionals and executives across the United States through its in- depth editorial, consisting of clinical and financial strategies from industry thought leaders to improve care delivery as well as the bottom line. Article topics range from skin/wound care and incontinence to wandering/fall management and billing/reimbursement and everything in between. ECPN features articles specifically geared to the Director of Nursing and facility executives. The “News and Trends” section keeps readers abreast of the latest federal guidance and industry developments, while the “New Products” section brings all of the latest products and services to the attention of purchasing professionals. The financial issues upon which ECPN focuses include information/software systems, wandering/fall prevention, capital/DME equipment, and pharmacy. ECPN is published 9x
  7. 7. www.podiatrytoday.com www.hmpcommunications.com www.o-wm.com Current Web Presence “Wound Care Division” www.woundsresearch.com www.extendedcarenews.com www.sawc.net <ul><li>56% of attendees registered on-line in 2006 </li></ul> www.extendedcarenews.com /buck Banner advertising www.sorimltc.com Unique online advertising: Page Peel Roll Over
  8. 8. E-newsletters / Websites Delivered once a month l Sponsor receives logo and direct link 11,019 opt in subscribers 9,112 opt in subscribers 7,087 opt in subscribers 3,328 opt in subscribers Averages Monthly Page Views: 1,075,875 Daily Unique visitors: 4,023 Page views per visit: 11.5 Avg. Time: 9 minutes Averages Monthly Page Views: 36,879 Daily Unique visitors: 788 Page views per visit: 4.54 Avg. Time: 12 minutes HMP eMail Stats: 20 – 30% average open rate 20% average click-throughs Averages Monthly Page Views: 535,312 Daily Unique visitors: 2,073 Page views per visit: 8.44 Avg. Time: 18 minutes Averages Monthly Page Views: 49,838 Daily Unique visitors: 888 Page views per visit: 3.74 Avg. Time: 6 minutes Available Available Available Before SEO Averages Page Views: 12,420 Unique visitors: 414 Page views per visit: 1.04 Avg. Time: 16 minutes Before SEO Averages Page Views: 21,073 Unique visitors: 283 Page views per visit: 2.66 Avg. Time: 12 minutes Example of Enews
  9. 9. Video/Web cast Presentation <ul><li>HMP Communications offers a variety of authoritative online programs including: </li></ul><ul><li>Satellite Broadcasts </li></ul><ul><li>Live Webcasts </li></ul><ul><li>Audio Conferencing </li></ul><ul><li>Archived Webcasts </li></ul><ul><li>Satellite Broadcasts or Live Webcast are presented in real time. Participants can submit questions to faculty during the presentation electronically or by phone. These programs are captured and archived on our websites for one year. </li></ul><ul><li>Audio Conferencing provides real-time audio of a live presentation for participants who may not be able to view a presentation. </li></ul><ul><li>Archived Webcasts are pre-recorded presentations hosted on our websites and include Live Q&A sessions and streaming video. As part of Live Q&A, faculty are available at prearranged times throughout the year to respond to participant inquiries. </li></ul><ul><li>The type and scope of online programs </li></ul><ul><li>are limited only by </li></ul><ul><li>your imagination. </li></ul><ul><li>Please go to www.naccme.com to view </li></ul><ul><li>sample video/web cast presentations </li></ul>
  10. 10. HMP Communications has experience and expertise in producing various proprietary custom publishing tools such as: SUPPLEMENTS, VIDEOS, WORKBOOKS, NEWSLETTERS, CD ROMS and POSTERS. Custom Publishing Opportunities                 
  11. 11. Meeting Management Meeting Management at Other Medical Meetings New Cardiovascular Horizons AMDA ABA Roundtables Proprietary Regional Meetings Speaker Training Dinner Rep Meetings HMP has experience and expertise in planning, designing and implementing meetings of any scope or educational focus • In-House Travel Agency • Content development • Accreditation for continuing education • Hotel/logistical implementation • Brochure design/program marketing • On-site management • Sales training materials • List maintenance/Lead fulfillment • Program development • Market research and follow-up
  12. 12. The 20th Annual Symposium on Advanced Wound Care and Wound Healing Society April 28th – May 1st, 2007 Tampa Convention Center , Tampa, Florida <ul><li>The SAWC was approached by the WHS to host a combined meeting that will bring the researchers together with the clinical community to continue to be the THE PREMIERE wound care meeting in the U.S. In 2006, 2,251 multidisciplinary wound care experts attended; 35 percent of them were physicians. Exhibiting companies scheduled product launches around the meeting. The 2007 program will be featured on the web-site at www.sawc.net leading to increased attendance and exposure. </li></ul><ul><li>Marketing opportunities at the meeting include: </li></ul><ul><li>Satellite breakfast, lunches, and dinners </li></ul><ul><li>Sponsorship of sessions and speakers </li></ul><ul><li>Sponsorship of meals, coffee breaks, etc. </li></ul>www.sawc.net Meeting Management ~ SAWC & WHS
  13. 13. Educational CME Satellite Programs CME Sponsored Dinner Satellite Meeting CME Sponsored Lunch Satellite Meeting The proceedings of this meeting were captured and turned into a supplement that was a stand alone piece in OWM, WOUNDS & Podiatry Today The proceedings of this meeting were captured and turned into a CD-ROM that was polybagged with several of the wound care journals.
  14. 14. HMP Communications uses NACCME as our preferred vendor for accreditation They are accredited through the following organizations: -Accreditation Council for Continuing Medical Education (ACCME) -Council on Podiatric Medical Education (CPME) -The American Council on Pharmacy Education (ACPE) -Commission on Dietetic Registration (CDR) -California Board of Nursing (CABN) To our knowledge they are the only CME company that offer 5 accreditations. Excellent opportunities exist for dissemination of healthcare information and educational journal-based content through publishing a series of CME articles in WOUNDS, OWM, Podiatry Today, ECPN & VDM. CME articles provide a timely distribution of critical information to a select group of healthcare professionals. Opportunities exist for educational activities via satellite conference, videotapes, CD-ROM’s, monographs, and web-based events. HMP Communications has the experience, reputation and contacts in many therapeutic categories that allows us to develop and implement continuing education activities and enduring materials of the highest principles that will mirror the high standards the medical community has come to expect. Accredited Educational Activities Continuing Medical Education
  15. 15. Market research slide Market Research Link
  16. 16. The following is a partial listing of those health care companies who have entrusted HMP with the business of providing educational and promotional opportunities to their clients. Publishing <ul><li>Abbott Laboratories </li></ul><ul><li>Aventis Pharmaceuticals </li></ul><ul><li>Medline Industries </li></ul><ul><li>Coloplast Corporation </li></ul><ul><li>ConvaTec, A Bristol-Myers Squibb Co. </li></ul><ul><li>Organogenesis </li></ul><ul><li>Cordis Corporation </li></ul><ul><li>3M Health Care </li></ul><ul><li>Eli Lilly & Company </li></ul><ul><li>Ferndale Labs </li></ul><ul><li>Genentech </li></ul><ul><li>Healthpoint </li></ul><ul><li>Oculus Innovative Sciences </li></ul><ul><li>Johnson & Johnson Wound Management </li></ul><ul><li>KCI </li></ul><ul><li>Merck </li></ul><ul><li>Molnlycke Health Care </li></ul><ul><li>Smith & Nephew </li></ul><ul><li>Pfizer </li></ul>Meeting Management <ul><li>3M Health Care </li></ul><ul><li>Medline Industries </li></ul><ul><li>Boston Scientific </li></ul><ul><li>Coloplast Corporation </li></ul><ul><li>ConvaTec, A Bristol-Myers Squibb Co. </li></ul><ul><li>US Surgical </li></ul><ul><li>Cordis Corporation </li></ul><ul><li>Organogenesis </li></ul><ul><li>Merck </li></ul><ul><li>Eli Lilly & Company </li></ul><ul><li>Tyco Healthcare/Kendall </li></ul><ul><li>Bracco </li></ul><ul><li>Healthpoint </li></ul><ul><li>Johnson & Johnson Wound Management </li></ul><ul><li>KCI </li></ul><ul><li>Onset Therapeutics </li></ul><ul><li>Smith & Nephew </li></ul><ul><li>Stiefel Laboratories </li></ul><ul><li>Celleration </li></ul>Proprietary Client List

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