Yellow Tail, Case Study - Frédéric Bourgoin

2,213 views
2,033 views

Published on

Here is my work.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,213
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
67
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Yellow Tail, Case Study - Frédéric Bourgoin

  1. 1. [ yellow tail ]mercredi 19 janvier 2011
  2. 2. [ yellow tail ]mercredi 19 janvier 2011
  3. 3. y ] rd a e s te [ y [ context ]mercredi 19 janvier 2011
  4. 4. re ] [ sha rket Sales of yellow tail in the US M a 2002 0,2 2003 1,2 2004 4,2 2005 7,5 0 2000000 4000000 6000000 8000000 [ context ]mercredi 19 janvier 2011
  5. 5. re ] [ sha rket Sales of yellow tail in the US M a 2002 0,2 2003 1,2 2004 4,2 2005 7,5 0 2000000 4000000 6000000 8000000 [ context ]mercredi 19 janvier 2011
  6. 6. re ] [ sha rket Sales of yellow tail in the US M a 2002 0,2 + 3233% 2003 1,2 2004 4,2 2005 7,5 0 2000000 4000000 6000000 8000000 [ context ]mercredi 19 janvier 2011
  7. 7. What are the big issues facing [ yellow tail ] today and tomorrow ? [ question ]mercredi 19 janvier 2011
  8. 8. [ answer ]mercredi 19 janvier 2011
  9. 9. [ answer ]mercredi 19 janvier 2011
  10. 10. [ answer ]mercredi 19 janvier 2011
  11. 11. Energy Crisis [ answer ]mercredi 19 janvier 2011
  12. 12. Energy Crisis [ answer ]mercredi 19 janvier 2011
  13. 13. Energy Health Crisis Care [ answer ]mercredi 19 janvier 2011
  14. 14. Energy Health Crisis Care [ answer ]mercredi 19 janvier 2011
  15. 15. Energy Health Drought Crisis Care Crisis [ answer ]mercredi 19 janvier 2011
  16. 16. [ to become ]mercredi 19 janvier 2011
  17. 17. [ sustainable ] [ to become ]mercredi 19 janvier 2011
  18. 18. [ sustainable ] [ ethic ] [ to become ]mercredi 19 janvier 2011
  19. 19. [ sustainable ] [ eco-friendly ] [ ethic ] [ to become ]mercredi 19 janvier 2011
  20. 20. [ sustainable ] [ eco-friendly ] [ ethic ] [ clean ] [ to become ]mercredi 19 janvier 2011
  21. 21. [ sustainable ] [ eco-friendly ] [ ethic ] [ clean ] [ long term] [ to become ]mercredi 19 janvier 2011
  22. 22. [ sustainable ] [ eco-friendly ] [ ethic ] [ clean ] [ long term] [ environmental ] [ to become ]mercredi 19 janvier 2011
  23. 23. [ yellow tail ] SUSTAINABLE [ program ]mercredi 19 janvier 2011
  24. 24. [ yellow tail ] SUSTAINABLE [ program ]mercredi 19 janvier 2011
  25. 25. [ yellow tail ] SUSTAINABLE [ program ]mercredi 19 janvier 2011
  26. 26. Our objectives: [ strategy ]mercredi 19 janvier 2011
  27. 27. Our objectives: 1- To develop our [ wineries ] closer to consumption areas. [ strategy ]mercredi 19 janvier 2011
  28. 28. Our objectives: 1- To develop our [ wineries ] closer to consumption areas. 2- To perfect our wine [ tastes ] according to local demand. [ strategy ]mercredi 19 janvier 2011
  29. 29. Our objectives: 1- To develop our [ wineries ] closer to consumption areas. 2- To perfect our wine [ tastes ] according to local demand. 3- To communicate about how [ ethicable ] we are. [ strategy ]mercredi 19 janvier 2011
  30. 30. [ yellow tail ] SUSTAINABLE WINERIES TASTES COMMUNICATION [ program ]mercredi 19 janvier 2011
  31. 31. [ yellow tail ] SUSTAINABLE WINERIES TASTES COMMUNICATION [ program ]mercredi 19 janvier 2011
  32. 32. To develop our [ wineries ] closer to consumption areas [ wineries ]mercredi 19 janvier 2011
  33. 33. WHY ? [ wineries ]mercredi 19 janvier 2011
  34. 34. [ wineries ]mercredi 19 janvier 2011
  35. 35. To keep in touch with the [ street ] [ wineries ]mercredi 19 janvier 2011
  36. 36. [ wineries ]mercredi 19 janvier 2011
  37. 37. [ wineries ]mercredi 19 janvier 2011
  38. 38. Cost [ wineries ]mercredi 19 janvier 2011
  39. 39. Cost [ wineries ]mercredi 19 janvier 2011
  40. 40. Cost Access [ wineries ]mercredi 19 janvier 2011
  41. 41. Cost Access [ wineries ]mercredi 19 janvier 2011
  42. 42. Cost Access Quality [ wineries ]mercredi 19 janvier 2011
  43. 43. [ wineries ]mercredi 19 janvier 2011
  44. 44. [ close to me ]mercredi 19 janvier 2011
  45. 45. One continent, One wine... [ close to me ]mercredi 19 janvier 2011
  46. 46. Luxury Ideal brand position Competitors brand Gap in the market ! Traditional Innovative Value [ strategy ]mercredi 19 janvier 2011
  47. 47. Luxury Ideal brand position Competitors brand Gap in the market ! Traditional Innovative Value [ strategy ]mercredi 19 janvier 2011
  48. 48. Luxury Ideal brand position Competitors brand Gap in the market ! Traditional Innovative Value [ strategy ]mercredi 19 janvier 2011
  49. 49. Luxury Ideal brand position Competitors brand Gap in the market ! Traditional Innovative Value [ strategy ]mercredi 19 janvier 2011
  50. 50. Luxury Ideal brand position Competitors brand Gap in the market ! Traditional Innovative Value [ strategy ]mercredi 19 janvier 2011
  51. 51. Luxury Ideal brand position Competitors brand Gap in the market ! Traditional Innovative Value [ strategy ]mercredi 19 janvier 2011
  52. 52. Luxury Ideal brand position Competitors brand Gap in the market ! Traditional Innovative Value [ strategy ]mercredi 19 janvier 2011
  53. 53. Luxury Ideal brand position Competitors brand Gap in the market ! Traditional Innovative Value [ strategy ]mercredi 19 janvier 2011
  54. 54. Luxury Ideal brand position Competitors brand Gap in the market ! Traditional Innovative Value [ strategy ]mercredi 19 janvier 2011
  55. 55. Luxury Ideal brand position Competitors brand Gap in the market ! Traditional Innovative Value [ strategy ]mercredi 19 janvier 2011
  56. 56. [ yellow tail ] SUSTAINABLE WINERIES TASTES COMMUNICATION [ program ]mercredi 19 janvier 2011
  57. 57. [ yellow tail ] SUSTAINABLE WINERIES TASTES COMMUNICATION [ program ]mercredi 19 janvier 2011
  58. 58. Our [ target ] [ taste ]mercredi 19 janvier 2011
  59. 59. [ taste ]mercredi 19 janvier 2011
  60. 60. Who are they ? [ taste ]mercredi 19 janvier 2011
  61. 61. & [ taste ]mercredi 19 janvier 2011
  62. 62. What does our [ customer ] want? [ taste ]mercredi 19 janvier 2011
  63. 63. [ taste ]mercredi 19 janvier 2011
  64. 64. - Sugar - Bubble - Freshness [ taste ]mercredi 19 janvier 2011
  65. 65. How solve this [ question ] ? [ taste ]mercredi 19 janvier 2011
  66. 66. Think out of the [ square ] ! [ taste ]mercredi 19 janvier 2011
  67. 67. Think out of the [ square ] ! [ taste ]mercredi 19 janvier 2011
  68. 68. Think out of the [ square ] ! [ taste ]mercredi 19 janvier 2011
  69. 69. Think out of the [ square ] ! [ taste ]mercredi 19 janvier 2011
  70. 70. Think out of the [ square ] ! [ taste ]mercredi 19 janvier 2011
  71. 71. INNOVATIVE [ yellow tail ] [ for chineses only ]mercredi 19 janvier 2011
  72. 72. INNOVATIVE [ yellow tail ] [ bartender ] [ for chineses only ]mercredi 19 janvier 2011
  73. 73. INNOVATIVE [ yellow tail ] [ bartender ] [ mixology ] [ for chineses only ]mercredi 19 janvier 2011
  74. 74. INNOVATIVE [ yellow tail ] [ bartender ] [ mixology ] [ premix ] [ for chineses only ]mercredi 19 janvier 2011
  75. 75. INNOVATIVE [ yellow tail ] [ bartender ] [ mixology ] [ premix ] [ flair ] [ for chineses only ]mercredi 19 janvier 2011
  76. 76. INNOVATIVE [ yellow tail ] [ bartender ] [ mixology ] [ premix ] [ flair ] [ cocktails ] [ for chineses only ]mercredi 19 janvier 2011
  77. 77. New [ yellow tail ] product lauch [ taste ]mercredi 19 janvier 2011
  78. 78. + [ mixology ]mercredi 19 janvier 2011
  79. 79. + [ mixology ]mercredi 19 janvier 2011
  80. 80. + [ mixology ]mercredi 19 janvier 2011
  81. 81. + [ mixology ]mercredi 19 janvier 2011
  82. 82. + [ mixology ]mercredi 19 janvier 2011
  83. 83. [ mixology ]mercredi 19 janvier 2011
  84. 84. [ ] [ mixology ]mercredi 19 janvier 2011
  85. 85. [ differentiate or die ]mercredi 19 janvier 2011
  86. 86. [ differentiate or die ]mercredi 19 janvier 2011
  87. 87. [ yellow tail ] SUSTAINABLE WINERIES TASTES COMMUNICATION [ program ]mercredi 19 janvier 2011
  88. 88. [ yellow tail ] SUSTAINABLE WINERIES TASTES COMMUNICATION [ program ]mercredi 19 janvier 2011
  89. 89. [ communication ]mercredi 19 janvier 2011
  90. 90. [ web 2.0 ]mercredi 19 janvier 2011
  91. 91. [ flashmob ] [ promotion ]mercredi 19 janvier 2011
  92. 92. [ plane ] [ promotion ]mercredi 19 janvier 2011
  93. 93. [ pack ] [ promotion ]mercredi 19 janvier 2011
  94. 94. [ yellow tail ] [ promotion ]mercredi 19 janvier 2011
  95. 95. Street Marketing [ yellow tail ] [ promotion ]mercredi 19 janvier 2011
  96. 96. Where? [ street marketing ]mercredi 19 janvier 2011
  97. 97. [ street marketing ]mercredi 19 janvier 2011
  98. 98. [ street marketing ]mercredi 19 janvier 2011
  99. 99. [ street marketing ]mercredi 19 janvier 2011
  100. 100. [ street marketing ]mercredi 19 janvier 2011
  101. 101. [ the end ]mercredi 19 janvier 2011
  102. 102. [ the end ]mercredi 19 janvier 2011
  103. 103. [ the end ]mercredi 19 janvier 2011
  104. 104. Yo u! Tha nk [ the end ]mercredi 19 janvier 2011

×