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Maximising Social Media Sites  to Gain More Business.              Paul Bourdillon   Presented by  of Irun Business Intell...
What brand name comes to mind   when I say ‘hamburger’?                     © Peter Lisney and Irun Business Intelligence ...
What brand name comes to mind    when I say ‘soft drink’?                     © Peter Lisney and Irun Business Intelligenc...
What brand name comes to mind whenpeople think of your product or service?• Your Name?• Or Your Competitor’s?             ...
Staying Top Of Mind• Social Media can help you or your brand stay  ‘top of mind’ with your prospects and  customers• Is ti...
Twitter PowerTopical Videos – Piers Morgan with Twitter  Founders Biz Stone and Jack Dorsey, and  with Martha Stewart     ...
Why Use Social Media?•   Get to know other local businesses•   Learn from others Worldwide•   Share your ideas and experie...
3 Steps To SM Happiness:     Start        Exchange         Build Conversations   Information   Relationships              ...
Examples of Local Successes• Organic Farmers & Growers                              © Peter Lisney and Irun Business Intel...
Examples of Local Success                   © Peter Lisney and Irun Business Intelligence 2009
The Result…              © Peter Lisney and Irun Business Intelligence 2009
Social Media - Measuring ROIArticle at B2B Marketing OnlineRecommendations:• Nonfinancial impacts (website traffic)• Finan...
Strategy• Set objectives (Business & Marketing  objectives)Q: Who are my ideal customers?A: Revisit your P&L --> bottom li...
Dos and Donts• Do  – Ask questions  – Answer Questions  – ReTweet interesting Tweets  – Engage• Dont  – Try to sell all th...
Etiquette• http://www.chrisbrogan.com/a-brief-and-  informal-twitter-etiquette-guide/• It’s common sense politeness / cons...
Twitter Tools•   SocialOomph•   Twollo•   Twello•   Tweetdeck or Hootsuite•   Twitterfeed•   Bit.Ly                       ...
Tweets•   To Sell or Not to Sell?•   Services & offerings•   Start conversations•   Ask questions•   Take a few minutes to...
Tweets• Answer questions• Enter conversations, give informed  opinions• Tweet topical information & events• Special offers...
Business & Marketing Intelligence• What are the best quality leads a business can  get?• Is a great testimonial valuable t...
IRUN Referral System          Branded Feedback                Cards                  Helping you to create                ...
Plan Your Tweets1. Choose Your Preferred Audience2. Decide How Many Tweets You Want to Send Daily3. Decide How Long You Wa...
Draft Tweet Plan• Regular tweets (schedule)• Periodic tweets• Retweets• Topical / interest tweets• Events etc• Blog posts•...
Linkedin.com – professional       relationships                   © Peter Lisney and Irun Business Intelligence 2009
Facebook page for fans                 © Peter Lisney and Irun Business Intelligence 2009
FaceBook page for fans                 © Peter Lisney and Irun Business Intelligence 2009
Summary (Blended Optimisation)                             Direct Mail       P.R.              Field Mktg.                ...
What Next?• Let us know your email address now so we  can send you the full presentation including  links to valuable free...
A Bit About Irun• Business development specialists who use the  Internet & other marketing to grow sales & profits• Client...
Any Questions?             © Peter Lisney and Irun Business Intelligence 2009
Social networking 6Apr2011
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Social networking 6Apr2011

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Summary of IRUN Powerpoint presentation to Chamber Seminar on 6June2011. Hidden slides comprise full 'Twitter for Business' presentation. Please contact paul.bourdillon@irunsolutions.co.uk with any queries.

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  • Of course, twitter and social media in general are just one spoke in the wheel of activities you can use to promote your business and website.(Read list anti-clock from MultiMedia).If you have a good product or service, a high Gross margin and spare capacity, Irun have the tools and experience to deliver:More EnquiriesBetter Conversion RatesHigher Customer RetentionCross-Sell & Up-Sell…A Bigger Return on your Marketing Investment
  • Of course, twitter and social media in general are just one spoke in the wheel of activities you can use to promote your business and website.(Read list anti-clock from MultiMedia).If you have a good product or service, a high Gross margin and spare capacity, Irun have the tools and experience to deliver:More EnquiriesBetter Conversion RatesHigher Customer RetentionCross-Sell & Up-Sell…A Bigger Return on your Marketing Investment
  • Transcript of "Social networking 6Apr2011"

    1. 1. Maximising Social Media Sites to Gain More Business. Paul Bourdillon Presented by of Irun Business Intelligence © Peter Lisney and Irun Business Intelligence 2009
    2. 2. What brand name comes to mind when I say ‘hamburger’? © Peter Lisney and Irun Business Intelligence 2009
    3. 3. What brand name comes to mind when I say ‘soft drink’? © Peter Lisney and Irun Business Intelligence 2009
    4. 4. What brand name comes to mind whenpeople think of your product or service?• Your Name?• Or Your Competitor’s? © Peter Lisney and Irun Business Intelligence 2009
    5. 5. Staying Top Of Mind• Social Media can help you or your brand stay ‘top of mind’ with your prospects and customers• Is time spent on social networking a cost or an investment?• It depends on the results• Spend time refining strategy, or outsource © Peter Lisney and Irun Business Intelligence 2009
    6. 6. Twitter PowerTopical Videos – Piers Morgan with Twitter Founders Biz Stone and Jack Dorsey, and with Martha Stewart © Peter Lisney and Irun Business Intelligence 2009
    7. 7. Why Use Social Media?• Get to know other local businesses• Learn from others Worldwide• Share your ideas and experience• Find new suppliers• Find new customers (Sales!)• Find new employees• Huge Brands using Twitter• UK Companies on Twitter © Peter Lisney and Irun Business Intelligence 2009
    8. 8. 3 Steps To SM Happiness: Start Exchange Build Conversations Information Relationships © Peter Lisney and Irun Business Intelligence 2009
    9. 9. Examples of Local Successes• Organic Farmers & Growers © Peter Lisney and Irun Business Intelligence 2009
    10. 10. Examples of Local Success © Peter Lisney and Irun Business Intelligence 2009
    11. 11. The Result… © Peter Lisney and Irun Business Intelligence 2009
    12. 12. Social Media - Measuring ROIArticle at B2B Marketing OnlineRecommendations:• Nonfinancial impacts (website traffic)• Financial data (advanced Analytics)• Plot social media activity against sales revenue, transactions, new customers, loyalty data and market research © Peter Lisney and Irun Business Intelligence 2009
    13. 13. Strategy• Set objectives (Business & Marketing objectives)Q: Who are my ideal customers?A: Revisit your P&L --> bottom line – Local clients / National / International – Domestic / Corporate – Niche Markets © Peter Lisney and Irun Business Intelligence 2009
    14. 14. Dos and Donts• Do – Ask questions – Answer Questions – ReTweet interesting Tweets – Engage• Dont – Try to sell all the time – Be spammy – Be dull – Let Twitter consume you! © Peter Lisney and Irun Business Intelligence 2009
    15. 15. Etiquette• http://www.chrisbrogan.com/a-brief-and- informal-twitter-etiquette-guide/• It’s common sense politeness / consideration for others• Any questions about this? © Peter Lisney and Irun Business Intelligence 2009
    16. 16. Twitter Tools• SocialOomph• Twollo• Twello• Tweetdeck or Hootsuite• Twitterfeed• Bit.Ly © Peter Lisney and Irun Business Intelligence 2009
    17. 17. Tweets• To Sell or Not to Sell?• Services & offerings• Start conversations• Ask questions• Take a few minutes to think about a short- list of questions you might ask © Peter Lisney and Irun Business Intelligence 2009
    18. 18. Tweets• Answer questions• Enter conversations, give informed opinions• Tweet topical information & events• Special offers & guarantees• Testimonials © Peter Lisney and Irun Business Intelligence 2009
    19. 19. Business & Marketing Intelligence• What are the best quality leads a business can get?• Is a great testimonial valuable to a business?• Would you like more referrals and testimonials?• Wouldn’t it be good if you had a system that builds into your business a constant stream of referrals and testimonials• Feeds content for your social media © Peter Lisney and Irun Business Intelligence 2009
    20. 20. IRUN Referral System Branded Feedback Cards Helping you to create a stronger brand presence. Integrating referrals ad testimonials into your social media & website © Peter Lisney and Irun Business Intelligence 2009
    21. 21. Plan Your Tweets1. Choose Your Preferred Audience2. Decide How Many Tweets You Want to Send Daily3. Decide How Long You Want to Make Your Tweet Plan4. Find the Keywords You Want to Use on Twitter (Keyword Analysis / Research)5. Choose Different Formats for Your Scheduled Tweets6. Write Your Timeless Tweets7. Choose Your Times8. Schedule Your Tweets © Peter Lisney and Irun Business Intelligence 2009
    22. 22. Draft Tweet Plan• Regular tweets (schedule)• Periodic tweets• Retweets• Topical / interest tweets• Events etc• Blog posts• Services & offerings• Offers & guarantees• http://bit.ly/aHo8t2 © Peter Lisney and Irun Business Intelligence 2009
    23. 23. Linkedin.com – professional relationships © Peter Lisney and Irun Business Intelligence 2009
    24. 24. Facebook page for fans © Peter Lisney and Irun Business Intelligence 2009
    25. 25. FaceBook page for fans © Peter Lisney and Irun Business Intelligence 2009
    26. 26. Summary (Blended Optimisation) Direct Mail P.R. Field Mktg. Joint Ventures Networking Teleseminars Testing & Exhibitions Measuring & Events Social Print Networking Advertising Social Bookmarking SEO Multi-Media Blogging Website Email Mktg. Optimisation Link Strategy PPC/Banners © Peter Lisney and Irun Business Intelligence 2009
    27. 27. What Next?• Let us know your email address now so we can send you the full presentation including links to valuable free tools etc.• Contact IRUN for further support• We’d value your feedback, please fill in the form you should have received. © Peter Lisney and Irun Business Intelligence 2009
    28. 28. A Bit About Irun• Business development specialists who use the Internet & other marketing to grow sales & profits• Clients large and small, UK-wide including Holiday Inn Express, Abacus Accountants and Thames Water• Clients acquired in March include a London Joinery company and a specialist accountant in MaidstoneOffers• One to one, 40 minute Internet marketing clinic. Normally £90. Offer £60 (ex vat)• Or if your website needs complete overhaul arrange an appointment with our sales team• Develop and manage your Twitter account. Normally £149 per month. Offer £99 per month (ex vat) © Peter Lisney and Irun Business Intelligence 2009
    29. 29. Any Questions? © Peter Lisney and Irun Business Intelligence 2009
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