How to Find Your Next Job Workshop - Day 2

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The BounceBack St. Louis team conducts two day workshops for those in career transition. Day 2 covers LinkedIn and your web presence, Networking and Interviewing Skills.

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  • “ Reserve” your name for LinkedIn, Facebook, Twitter, email lists, and other places around the Internet
  • What is missing here? No email No picture Old update more than 3 weeks ago
  • This is because LinkedIn doesn’t display emails, so if you want to be found, put it in
  • Have you met this person ever? Do you remember what they look like? Have you corresponded with them via email or called lately?
  • You’ll need to create a CSV or vCard file from your contact manager and upload it to LinkedIn -- you really just need their first and last name and email fields
  • Customize the message and be choosey!
  • Make and ask for them from your past clients
  • Put this on your business card
  • Note the public URL, make it some form of your name Check all the boxes that you want people to find you at
  • There are other tools from HubSpot at grader.com to evaluate your web site and Facebook efforts too.
  • Can be used for a variety of things, including this presentation! And also a copy of your paper resume
  • 10:45 a.m.
  • 10:45 a.m.
  • 10:45 a.m.
  • “ Reserve” your name for LinkedIn, Facebook, Twitter, email lists, and other places around the Internet
  • Preserve your brand Easy to remember and to say Makes your more professional Doesn’t cost much Isn’t hard to setup
  • Microsoft charges $15/year but you need IE and Windows to post Weebly charges $50/year and integrates into Google’s Gmail GoDaddy charges $60/yr for the basic accounts
  • GoDaddy control panel for hosting server
  • Setup
  • Change look and feel of site
  • Use this site to check to see if your domain name, facebook user ID and other identities are already taken at more than 300 different services
  • Tweets ===> update your LinkedIn status Can limit the updates if you include a special hashtag
  • Twitter > LinkedIn status, only can use one Twitter account per Lin account
  • Send out regular information to your prospects Remind people you are looking for a job Get you in the habit of regularly writing stuff Give you an activity to organize your week Sending out emails from your desktop is cumbersome Avoids the “reply all” mistake Makes managing bounces easier Looks more professional Another way to brand yourself
  • How to Find Your Next Job Workshop - Day 2

    1. 1. Getting Down to the Nitty Gritty of How to Find Your Next Job Day 2
    2. 2. Agenda <ul><li>Using LinkedIn </li></ul><ul><li>Networking, A Life Skill </li></ul><ul><li>Email, Blogs and Newsletter </li></ul><ul><li>Preparing for an Interview </li></ul><ul><li>Wrap-up </li></ul>
    3. 3. How to create your electronic resume using LinkedIn By David Strom [email_address]
    4. 4.
    5. 5. Agenda <ul><li>Ways to beef up your profile </li></ul><ul><li>Do’s and don’ts </li></ul><ul><li>List all of your positions </li></ul><ul><li>Make sure people can contact you </li></ul><ul><li>How to grow your network </li></ul><ul><li>Ask for recommendations </li></ul><ul><li>Privacy and visibility issues </li></ul>
    6. 6. Why bother <ul><li>The new “Parachute” </li></ul><ul><li>Typical business uses </li></ul><ul><li>What happens if you don’t join </li></ul><ul><li>It isn’t just for job seekers </li></ul><ul><li>Start small and develop experience and learn by using more of its features </li></ul>
    7. 7. Too many choices!
    8. 8. Your profile <ul><li>What is in a name -- header, email identity, and photo </li></ul><ul><li>Status updates </li></ul>
    9. 9. What to include in your “headline” <ul><li>Photo </li></ul><ul><li>Email address </li></ul><ul><li>A concise way to describe yourself as part of your name (“computer networking consultant”) </li></ul>
    10. 10. Sample header files
    11. 11. My header
    12. 12. Ways to show your name <ul><li>Nancy Shoup, MBA </li></ul><ul><li>Nancy Shoup, ace project manager </li></ul><ul><li>Nancy Shoup, project manager maven </li></ul><ul><li>Nancy Shoup, project manager professional </li></ul>
    13. 13. Do’s <ul><li>Make sure they are people you can visualize in your mind or have some memory </li></ul><ul><li>Do check LinkedIn daily </li></ul><ul><li>Make sure you have your settings the way you intended </li></ul><ul><li>Constantly cultivate and feed your network </li></ul>
    14. 14. Don’ts <ul><li>Don’t send out mass invites to more than 30 people at once </li></ul><ul><li>Don’t put non-professional items in your status updates </li></ul><ul><li>Don’t obsess about the number of connections and build slowly over time </li></ul><ul><li>Don’t just get started on the site two weeks before you are changing jobs </li></ul><ul><li>Don’t worry too much about using InMail </li></ul>
    15. 15.
    16. 16. List ALL of your positions <ul><li>Both paid and volunteer, part-time and full-time! </li></ul><ul><li>And get recommendations from as many as possible </li></ul>
    17. 17.
    18. 18. Make sure people can contact you <ul><li>Under “edit contact settings” </li></ul>
    19. 19.
    20. 20. How to grow your network <ul><li>Sending out invites </li></ul><ul><li>Accepting requests </li></ul>
    21. 21. Criteria for adding people
    22. 22. Now let’s add them!
    23. 23. Export from email address book
    24. 24. Be choosey!
    25. 25. Forwarding requests
    26. 26. Recommendations <ul><li>But I don’t know anyone! </li></ul><ul><li>Part time jobs </li></ul><ul><li>Family friends, neighbors, other adults who know you well can be a good substitute </li></ul>
    27. 27. Recommendations
    28. 28.
    29. 29. Claim a Public Profile URL
    30. 30. My business card
    31. 31. Privacy and visibility
    32. 32. Facebook “marriage”
    33. 33. Do you want your connections visible? <ul><li>Visit this setting first! </li></ul>
    34. 34. What is the difference?
    35. 35. Different types of contacts
    36. 36. Making your contact info visible <ul><li>In Profile/edit contacts: </li></ul>
    37. 37. Profile updates announced
    38. 38. Status info visible to contacts
    39. 39. Public profile
    40. 40.
    41. 41.
    42. 42. Should you pay for it?
    43. 43. Finally: make it a daily habit <ul><li>For new job postings on your groups </li></ul><ul><li>For new connections with your network </li></ul><ul><li>To tweak your profile and update your job history </li></ul><ul><li>To update your status with noteworthy activities, meetings, or plans </li></ul>
    44. 44. Good luck with your networking! <ul><li>David Strom </li></ul><ul><li>(310) 857-6867 </li></ul><ul><li>[email_address] </li></ul><ul><li>http:// strominator.com </li></ul><ul><li>http:// webinformant.tv </li></ul><ul><li>Slides available: </li></ul><ul><li>http://slideshare.net/davidstrom </li></ul>
    45. 45. 15 MINUTE BREAK <ul><li>INTRODUCE YOURSELF TO ONE PERSON WHO YOU DO NOT KNOW. </li></ul><ul><li>FIND SOMETHING OUT ABOUT THAT PERSON THAT WOULD HELP YOU REFER AN OPPORTUNITY TO THEM </li></ul>
    46. 46. Networking, A Life Skill Tap the Hidden Job Market Property of Frank Danzo
    47. 47. Agenda <ul><li>How are jobs found? </li></ul><ul><li>Elements of a Successful Job Search </li></ul><ul><li>Personal Marketing Story </li></ul><ul><li>Target companies and people </li></ul><ul><li>Networking Tools </li></ul><ul><li>Networking Guidelines </li></ul><ul><li>Networking Process </li></ul>
    48. 48. How are Jobs Found?
    49. 49. Successful Job Search
    50. 50. Personal Marketing Story
    51. 51.
    52. 52.
    53. 53.
    54. 54.
    55. 55. LinkedIn Property of Frank Danzo
    56. 56. The biggest mistake that job seekers make when networking?
    57. 57.
    58. 58.
    59. 59. Business Cards Jerry Chapman Sales Professional 314-594-0923 [email_address] 34 West Ridge St. Louis, MO 63087 Jerry Chapman 314-594-0923 [email_address] 34 West Ridge St. Louis, MO 63087
    60. 60. Brent Koffman   555-999-8888 [email_address]  
    61. 61.
    62. 62. Networking Process
    63. 63. <ul><ul><li>Friends </li></ul></ul><ul><ul><li>Family </li></ul></ul><ul><ul><li>Church </li></ul></ul><ul><ul><li>Kids Sports </li></ul></ul><ul><ul><li>Vendors </li></ul></ul><ul><ul><li>Consultants </li></ul></ul><ul><ul><li>Accountants </li></ul></ul><ul><ul><li>Bankers </li></ul></ul><ul><ul><li>Attorneys </li></ul></ul><ul><ul><li>Past jobs </li></ul></ul><ul><ul><li>Professional Org. </li></ul></ul><ul><ul><li>Insurance Agents </li></ul></ul><ul><ul><li>Alumni Org. </li></ul></ul><ul><ul><li>Neighbors </li></ul></ul>
    64. 64.
    65. 65. Networking Guidelines
    66. 66. Networking Guidelines
    67. 67. Networking Guidelines
    68. 68. Networking Guidelines
    69. 69. Networking Touch Points
    70. 70. Networking Meeting Process
    71. 71. Do you know anyone on my target list? How do you know this person? May I use your name as an introduction? Do you have their current phone number? I would prefer to contact them first. That would be great but you have already invested time meeting with me. I would be happy to contact them so that you do not need to invest any more time. If I do not have any luck I will contact you and request assistance. No, I should contact them first. If that is what works best for you that will be great. Would it be alright if I check back with you in a week? I want to make sure my follow up is timely after you make the contact.
    72. 72. Networking Meeting Process
    73. 73. Networking Process
    74. 74. Invest in Your Network! Strengthen Your Network! Expand Your Network!
    75. 75. 15 MINUTE BREAK <ul><li>INTRODUCE YOURSELF TO ONE PERSON WHO YOU DO NOT KNOW. </li></ul><ul><li>FIND SOMETHING OUT ABOUT THAT PERSON THAT WOULD HELP YOU REFER AN OPPORTUNITY TO THEM </li></ul>
    76. 76. 15 MINUTE BREAK <ul><li>INTRODUCE YOURSELF TO ONE PERSON WHO YOU DO NOT KNOW. </li></ul><ul><li>FIND SOMETHING OUT ABOUT THAT PERSON THAT WOULD HELP YOU REFER AN OPPORTUNITY TO THEM </li></ul>
    77. 77. How to create your blog, newsletter and personal Web site By David Strom [email_address]
    78. 78.
    79. 79. Agenda <ul><li>The web site becomes your resume </li></ul><ul><li>What about blogs </li></ul><ul><li>What about Twitter </li></ul><ul><li>Good and bad email choices </li></ul><ul><li>How to communicate with prospects </li></ul><ul><li>Why an email newsletter is important </li></ul>
    80. 80.
    81. 81. Become master of your domain <ul><li>No, not that kind of domain! </li></ul>
    82. 82. The Internet domain! <ul><li>You need your own dot com! </li></ul><ul><li>Remember my business card? </li></ul>
    83. 83. Why a domain? <ul><li>It is all about branding! </li></ul>
    84. 84. Hosting your Web site <ul><li>You need a Web server </li></ul><ul><li>A hosting provider (different from domain provider), also called a registrar </li></ul><ul><li>Web browser to control and configure </li></ul><ul><li>And content! </li></ul>
    85. 85.
    86. 86. Cheap hosting providers
    87. 87.
    88. 88.
    89. 89.
    90. 90. Why blogs are a better Web site <ul><li>No programming required </li></ul><ul><li>Easy to make frequent updates </li></ul><ul><li>Easy to quickly change the appearance of your pages </li></ul><ul><li>Automatic posting of your content to Google’s search index </li></ul>
    91. 91. The blog IS your Web site <ul><li>Make it your first and in some cases your only Web presence </li></ul><ul><li>It is very simple to setup! </li></ul>
    92. 92. Use blog hosting providers Wordpress.com
    93. 93.
    94. 94.
    95. 95.
    96. 96.
    97. 97.
    98. 98.
    99. 99. Google juice!
    100. 100.
    101. 101. Ties into LinkedIn <ul><li>External Web sites </li></ul><ul><li>Wordpressblogs </li></ul><ul><li>Twitter feed </li></ul>
    102. 102. List your Web sites <ul><li>Use the “other” choice </li></ul><ul><li>Also can put a 4th in “Interests” </li></ul><ul><li>This is what it will look like on screen: </li></ul>
    103. 103.
    104. 104.
    105. 105. Twitter connection
    106. 106.
    107. 107.
    108. 108. Bad email IDs <ul><li>[email_address] </li></ul><ul><li>Something involving your favorite fruit names </li></ul><ul><li>Anything @ juno.com </li></ul>
    109. 109. Good email choices <ul><li>Use your own domain that you mastered </li></ul><ul><li>Work proactively with your contacts to keep in touch </li></ul><ul><li>Start your own email newsletter </li></ul>
    110. 110. Google Apps <ul><li>Standard: free and 7 GB mailbox for up to 50 email accounts </li></ul><ul><li>Premier: $50/user/year and 25 GB mailbox and unlimited accounts </li></ul><ul><li>Non profits can get Premier for free! </li></ul>
    111. 111. Set up your email software with your domain <ul><li>http://www.google.com/a/cpanel/domain/new </li></ul>
    112. 112. Why is a mailing list important?
    113. 113. Email choices <ul><li>Free: Yahoo Groups </li></ul><ul><li>Cheap: Mailman on EMWD.com ($4/mo) </li></ul><ul><li>Expensive: ConstantContact.com ($30/mo and up) </li></ul>
    114. 114. <ul><li>Need a Yahoo email ID </li></ul><ul><li>Find a group name that matches your domain and book title </li></ul><ul><li>Import your contacts and keep adding people that you meet </li></ul>
    115. 115. Yahoo
    116. 116.
    117. 117.
    118. 118.
    119. 119.
    120. 120. Constant Contact
    121. 121.
    122. 122. Typical pricing
    123. 123. Good luck with your job search! <ul><li>David Strom </li></ul><ul><li>(310) 857-6867 </li></ul><ul><li>[email_address] </li></ul><ul><li>http:// strominator.com </li></ul><ul><li>http:// webinformant.tv </li></ul><ul><li>Slides available: </li></ul><ul><li>http://slideshare.net/davidstrom </li></ul>
    124. 124. Preparing For An Interview Build Confidence and WOW employers Property of Frank Danzo
    125. 125. Agenda <ul><li>Why interviews fail? </li></ul><ul><li>Interviewers goals? </li></ul><ul><li>Getting Mentally Prepared </li></ul><ul><li>Preparation Tools </li></ul><ul><li>Interview Tools </li></ul><ul><li>Follow Up </li></ul>
    126. 126. Why Interviews Fail? <ul><li>Poor personal appearance </li></ul><ul><li>Poor grammar </li></ul><ul><li>Poor eye-contact </li></ul><ul><li>Arriving late </li></ul><ul><li>No enthusiasm </li></ul><ul><li>Derogatory remarks about past employers </li></ul><ul><li>Not doing your homework </li></ul><ul><li>Being too humble </li></ul><ul><li>Talking too much or too little </li></ul><ul><li>No follow up after the interview </li></ul>
    127. 127. What Interviewers are trying to conclude? <ul><li>Can you effectively perform the role </li></ul><ul><ul><li>Focus on achievements </li></ul></ul><ul><ul><li>Highlight skills </li></ul></ul><ul><ul><li>Share experiences </li></ul></ul><ul><ul><li>Demonstrate ability to communicate </li></ul></ul><ul><ul><li>Flexibility </li></ul></ul>
    128. 128. <ul><li>Are you professionally and personally motivated to succeed? </li></ul><ul><ul><li>Past accomplishments </li></ul></ul><ul><ul><li>Why do you want the job? </li></ul></ul><ul><ul><li>Career ambitions </li></ul></ul>What Interviewers are trying to conclude?
    129. 129. <ul><li>Will you fit it in the organization? </li></ul><ul><ul><li>Likeability </li></ul></ul><ul><ul><li>Teamwork </li></ul></ul><ul><ul><li>Interpersonal </li></ul></ul>What Interviewers are trying to conclude?
    130. 130. Make Sure You Are Mentally Prepared
    131. 131. DO Did vs
    132. 132. <ul><li>Stop talking about what you </li></ul><ul><li>“ DID” </li></ul><ul><li>for your last employer. </li></ul><ul><li>Start talking about what you will </li></ul><ul><li>“ DO” </li></ul><ul><li>for your future employer. </li></ul>
    133. 133. Interview Preparation <ul><li>Prior to your interview </li></ul><ul><li>Write answers to toughest interview questions </li></ul><ul><li>Write answers to toughest behavioral questions </li></ul><ul><li>Write out ACCOMPLISHMENT STORIES </li></ul>
    134. 134. When Answering Questions <ul><li>Name </li></ul><ul><li>Number </li></ul><ul><li>Title </li></ul><ul><li>Give the conclusion you want </li></ul><ul><li>Happy ending </li></ul>
    135. 135. Accomplishment Stories <ul><li>When you answer questions tell stories. </li></ul><ul><li>Keeps the listeners attention </li></ul><ul><li>Easier for others to remember </li></ul><ul><li>Connects you closer to the question </li></ul>Property of Frank Danzo
    136. 136. Accomplishment Stories <ul><li>When you answer questions tell stories in the STAR format. </li></ul><ul><li>ST – Situation – 2 – 3 sentences </li></ul><ul><li>A – Action – 4 – 6 sentences </li></ul><ul><li>R – Results – 1 – 2 sentences </li></ul><ul><li>Let’s review an example </li></ul>
    137. 137. Accomplishment Stories
    138. 138. Interview Preparation <ul><li>Exercise </li></ul><ul><li>Write answers to toughest interview questions </li></ul><ul><ul><ul><li>What is your biggest weakness? </li></ul></ul></ul>
    139. 139. Interview Preparation <ul><li>When you get asked to interview </li></ul><ul><li>REQUIREMENTS vs QUALIFICATIONS </li></ul><ul><li>CHEAT SHEET </li></ul>Property of Frank Danzo
    140. 140. Interview Preparation <ul><li>REQUIREMENTS vs QUALIFICATIONS </li></ul><ul><li>Let’s review an example </li></ul>Property of Frank Danzo
    141. 141. Requirements vs Qualifications
    142. 142. Property of Frank Danzo Requirements vs Qualifications
    143. 143. Interview Preparation <ul><li>CHEAT SHEET </li></ul><ul><li>Let’s review an example </li></ul>Property of Frank Danzo
    144. 144. Cheat Sheet
    145. 145. Property of Frank Danzo Cheat Sheet
    146. 146. <ul><li>Send hand written thank you notes to everyone you interview with or assists with the process </li></ul><ul><li>Email a summary of why you are the best candidate before the decision date reminding them of your key selling points and your interest in the position </li></ul><ul><li>Follow any other agreed upon follow up from the interview </li></ul>Follow up
    147. 147. Interview Preparation <ul><li>Job offers are not always given to the best candidate but the best…. </li></ul><ul><li>Prepared </li></ul><ul><li>Performance </li></ul><ul><li>Follow through </li></ul><ul><li>Let this be you!!!! </li></ul>Property of Frank Danzo
    148. 148. Wrap-Up <ul><li>Creating Your Personal Marketing Plan </li></ul><ul><ul><li>Transferrable Skills – Your Value! </li></ul></ul><ul><ul><li>Career Options – Your Function! </li></ul></ul><ul><ul><li>Target Companies – Your Focus! </li></ul></ul><ul><ul><li>Learning the Culture – Will you fit? </li></ul></ul><ul><ul><li>Creating an Electronic Presence – Being found! </li></ul></ul><ul><ul><li>Networking – Meeting the right people! </li></ul></ul><ul><ul><li>Preparing for an Interview – Standing out! </li></ul></ul>

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