How to use email newsletters

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This is part of a series of presentations given by BouncBack St Louis workshop in September 2010.

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  • The online world has gotten more complexIt isn’t just all about a single Web siteSocial networking, blogs, podcasts, and more are now part of creating conversationsEmail plays a critical role
  • How to use email newsletters

    1. 1. How to use emails and newsletters to spread the word + JobAngels<br />By David Strom<br />david@strom.com<br />
    2. 2. 2<br />
    3. 3. 3<br />Agenda<br />Good and bad email choices<br />How to communicate with prospects<br />Why an email newsletter is important<br />Job Angels stuff<br />
    4. 4. Bad emailIDs<br />kygirl@hotmail.com<br />Something involving your favorite fruit names<br />Anything @ juno.com<br />4<br />
    5. 5. 5<br />Good email choices<br />Use your own domain that you mastered<br />Work proactively with your contacts to keep in touch<br />Start your own email newsletter<br />
    6. 6. 6<br />Google Apps<br />Standard: free and 7 GB mailbox for up to 50 email accounts<br />Premier: $50/user/year and 25 GB mailbox and unlimited accounts<br />Non profits can get Premier for free!<br />
    7. 7. 7<br />Set up your email software with your domain<br />http://www.google.com/a/cpanel/domain/new<br />
    8. 8. Why is a mailing list important?<br />8<br />
    9. 9. Email choices<br />Free: Yahoo Groups <br />Cheap: Mailman on EMWD.com ($4/mo)<br />Expensive: ConstantContact.com ($30/mo and up)<br />9<br />
    10. 10. Need a Yahoo email ID<br />Find a group name that matches your domain and book title<br />Import your contacts and keep adding people that you meet<br />10<br />
    11. 11. 11<br />Yahoo<br />
    12. 12. 12<br />
    13. 13. 13<br />
    14. 14. 14<br />
    15. 15. 15<br />
    16. 16. 16<br />Constant Contact<br />
    17. 17. 17<br />
    18. 18. Typical pricing<br />18<br />
    19. 19.
    20. 20. 20<br />Our regional work force is evolving away from<br />
    21. 21. 21<br />Towards new industries<br />
    22. 22. 22<br />The old methods of job acquisition<br />
    23. 23. 23<br />What do these things have in common?<br />See a Broadway play<br />Perform brain surgery<br />Come to a wedding<br />Donate blood<br />
    24. 24. 24<br />
    25. 25. 25<br />
    26. 26. 26<br />National Job Angels<br />
    27. 27. 27<br />Time for a new jobs strategy<br />
    28. 28. 28<br />St. Louis 1st local chapter!<br />
    29. 29. Join up!<br />29<br />
    30. 30. Some other LinkedIn groups<br />30<br />
    31. 31. 31<br />Good luck with your job search!<br />David Strom<br />(310) 857-6867<br />david@strom.com<br />http://strominator.com<br />http://webinformant.tv<br />Slides available:<br />http://slideshare.net/davidstrom<br />

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