How to create a blog and use a Web site for your personal brand

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This is part of a series of presentations given by BouncBack St Louis workshop in September 2010.

This is part of a series of presentations given by BouncBack St Louis workshop in September 2010.

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  • Preserve your brandEasy to remember and to sayMakes your more professionalDoesn’t cost muchIsn’t hard to setup
  • Setup
  • Change look and feel of site
  • Use this site to check to see if your domain name, facebook user ID and other identities are already taken at more than 300 different services
  • Tweets ===> update your LinkedIn statusCan limit the updates if you include a special hashtag

Transcript

  • 1. How to create your blog and personal Web site
    By David Strom
    david@strom.com
  • 2. 2
    Agenda
    The web site becomes your resume
    What about blogs
    What about Twitter?
  • 3. 3
  • 4. Become master of your domain
    No, not that kind of domain!
    4
  • 5. The Internet domain!
    You need your own dot com!
    Remember my business card?
    5
  • 6. Why a domain?
    It is all about branding!
    6
  • 7. 7
    Hosting your Web site
    You need a Web server
    A hosting provider (different from domain provider), also called a registrar
    Web browser to control and configure
    And content!
  • 8. 8
  • 9. 9
    Cheap hosting providers
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. 13
    Why blogs are a better Web site
    No programming required
    Easy to make frequent updates
    Easy to quickly change the appearance of your pages
    Automatic posting of your content to Google’s search index
  • 14. The blog IS your Web site
    Make it your first and in some cases your only Web presence
    It is very simple to setup!
    14
  • 15. 15
    Use blog hosting providers
    Wordpress.com
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. 19
  • 20. 20
  • 21. 21
  • 22. Google juice!
    22
  • 23. 23
  • 24. 24
    Ties into LinkedIn
    External Web sites
    Wordpressblogs
    Twitter feed
  • 25. List your Web sites
    Use the “other” choice
    Also can put a 4th in “Interests”
    This is what it will look like on screen:
    25
  • 26. 26
  • 27. 27
  • 28. Twitter connection
    28
  • 29. 29
  • 30. 30
  • 31. 31
    Good luck with your blog!
    David Strom
    (310) 857-6867
    david@strom.com
    http://strominator.com
    http://webinformant.tv
    Slides available:
    http://slideshare.net/davidstrom