E-commerce Business Models and E-commerce in Turkey
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E-commerce Business Models and E-commerce in Turkey

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This document was presented by Ozan Tatar.

This document was presented by Ozan Tatar.

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E-commerce Business Models and E-commerce in Turkey E-commerce Business Models and E-commerce in Turkey Presentation Transcript

  • E-commerce Business Models & E-commerce in Turkey E-Commerce 1
  • Speed and Popularization 36 days 3 years 2 years 38 years 33 years E-Commerce 2
  • The Most Valuable Brands Source: Interbrand 2013 Report In 2000; Apple 36th.,Samsung 43rd., Amazon 48th in the ranking . eBay is not in the list. E-Commerce 3
  • First TV Ad Click here Bulova paid $9 for the world's first television commercial, a July 1, 1941, placement on New York station WNBT before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies E-Commerce 4
  • Things That Connect Us Click here To celebrate reaching the 1 billion users milestone, Facebook commissioned its first-ever brand commercial. -04.10.2012 E-Commerce 5
  • Internet Internet Users by Country in 2012 Q2 (m) China United States India Japan Brazil Russia Germany Indonesia United Kingdom France Nigeria Mexico Iran Korea Turkey Italy Philippines Spain Vietnam Egypt Internet Penetration Rate 538 245 137 101 88 68 67 55 53 48 42 42 40 36 36 36 34 32 31 30 China United States India Japan Brazil Russia Germany Indonesia United Kingdom France Nigeria Mexico Iran Korea Turkey Italy Philippines Spain Vietnam Egypt 40% 78% 11% 80% 46% 48% 83% 22% 84% 80% 28% 37% 53% 83% 46% 58% 32% 67% 34% 36% Source: http://www.internetworldstats.com E-Commerce 6
  • The State of PCs E-Commerce 7
  • More Mobile Growth Coming E-Commerce 8
  • Breakdown of The Internet Arama Arama Yerel Rehberler Fiyat Karşılaştırma Practicals(1) İletişim Ödeme & Finans Grup Satın Alma Emlak Uygulama Yükleme Dosya Paylaşımı Tatil Bilgilendirme Bilet Araç Eğlence P2P Listeleme İş ve Kariyer Satın Alma Fotoğraf İçerik Yükleme Online Oyunlar IP TV Video Bahis Özel İlgi Alanları Blogging Spor Haber Arama Araçları Sözlük Webmail Arkadaşlık VoIP Sosyal Paylaşım ve Networking Mesajlaşma Tam Servis Bankalar Sigorta Finansal Servisler (1) Bilgisayar & Bilgisayar Elektroniği, Giyim & Kozmetik, Ev & Bahçe, Oyuncak, Spor Malzemeleri vb, hem yeni hem de kullanılmış ürünleri kapsar Notlar: Bu kırılımlar erişkin eğlencelerini, dini içerikleri, şirket içeriklerini, devlet ve sivil toplum kuruluşlarını, Special Occasions, Genealogy, and Ground Transportation kapsamamaktadır. Kaynak: eBay Internet Model (*) Sözlük: Türkiye’ye özel, kullanıcı tarafından yaratılan içeriktir
  • The Most Visited Websites Media % Reach Total Visits (000) Total Audience 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Total Unique Visitors (000) 23.498 100% 1.374.230 Google Sites 23.302 97,4 886.413 Facebook 20.923 87,5 674.504 Microsoft Sites 17.847 74,6 174.109 Hurriyet Internet Group 16.426 68,7 95.428 Milliyet Gazetecilik ve Yayıncılık 16.086 67,3 106.120 Nokta.com Medya 15.026 62,8 54.524 Mynet A.S. 14.058 58,8 94.341 Sahibinde.com 13.840 57,9 85.745 Yeni Medya 12.414 51,9 37.819 Turkuvaz Yayin 9.245 38,7 42.952 Dailymotion.com 8.779 36,7 32.244 Yandex Sites 8.664 36,2 84.300 Wikimedia Foundation Sites 8.043 33,6 27.501 Dogan Gazetecilik 7.908 33,1 45.532 Twitter.com 7.678 32,1 74.153 eBay 7.183 30,0 22.533 Donanımhaber.com 6.831 28,6 21.092 VEVO 6.601 27,6 27.328 Ciner Medya Grubu 6.432 26,9 33.195 Dogan Online 6.262 26,2 19.774 Source: comScore, August 2013 E-Commerce 10
  • Main Players & Different Business Models 1995 2008 1995 2008 2011 2007 2007 2001 1997 1999 Tesco 1919, Tesco.com
  • Main Players & Different Business Models
  • Competition
  • Competition
  • User Generated Websites
  • User Generated Websites
  • Flash Sales Websites
  • Subscription Based Websites
  • Subscription Based Websites
  • Subscription Based Websites
  • Subscription Based Websites
  • Inspiring Websites
  • Inspiring Websites
  • Network Effect Source: 14th of December 2010, https://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919
  • What will be your business model? Laws & Regulations SWOT Trend Competition Capital Positioning
  • The Team CEO Marketing Brand Man. Product & IT Procurement Finance Logistics Support Units HR Law Online Mark. Customer Sup. CRM