Bottree bling-your-blog

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'Blinging' your blog with hotwords - popular keywords - is an important way to generate traffic and get found online. But how do you know what words to choose and how can you tell if the impact is worth the effort? We'll show you!

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Bottree bling-your-blog

  1. 1. BOTTREE DIGITAL<br />SERVICES:<br />Get found!<br />@bottree<br />www.bottree.com<br />Facebook.com/bottree<br />www.slideshare.net/bottree<br />
  2. 2. About Bottree: Experience<br />
  3. 3. BOTTREE DIGITAL SERVICES:<br />YOUR GOOGLE PARTNER<br />
  4. 4. Our Newest service: LAMP<br />Local<br />Awareness &<br />Marketing<br />Program<br />
  5. 5. BOTTREE DIGITAL SERVICES SUITE: 360 MARKETING<br />
  6. 6. “BlingYour Blog With Hotwords”<br />Get Found<br />
  7. 7. Agenda / Plan for Today<br />Choosing topics<br />Choosing hotwords for titles and content<br />Tips on optimizing your blog so you get found<br />Conversation tools<br />
  8. 8. Some Definitions<br />Bling:  something that sparkles.  Something that makes you stand out.<br />Blog:  A place where you create content online.  My online version of this is a ‘blog post’.<br />Hotwords:  Keywords, but keywords that are 'hot' or popular and terms that can help you pull traffic to your web site, ecommerce project, research, etc.<br />
  9. 9. Where’s My Traffic?<br />=<br />
  10. 10. Why hotwords?<br />Billions of searches are done EVERY DAY<br />Hotwords = Traffic<br />Traffic = Leads<br />Traffic = Vanity<br />Traffic = Ad Revenue<br />
  11. 11. Research: Search Has Changed<br />You’re now QUALIFYING your searches more<br />‘Book retailer’  ‘books londonontario’<br />‘gardening’  ‘planting heritage tomatoes’<br />
  12. 12. Picking topics & Hotwords<br />Universal:<br />http://www.google.com/trends/hottrends<br />Canada:<br />http://www.google.ca/trends<br />NOTE TO BILL: THIS IS WHERE YOU SHOULD GET SUGGESTIONS FROM THE AUDIENCE AND DO A LIVE EXAMPLE<br />
  13. 13. Using Google’s Keyword Tool<br />https://adwords.google.com/select/KeywordToolExternal<br />Title suggestion: “Radiohead’s ‘Creep’ is the Best Song Ever”<br />
  14. 14. Topic & Keyword Options<br />LOADS OF OPTIONS TO WORK FROM<br />
  15. 15. Optimizing Tips for Your Hot Blog<br />Keyword density<br />A ballpark range is 10-14%<br />Make sure your title includes your hotwords and keywords<br />Add hotwords to your URL<br />Include your hotwords in your “description” and “keyword” tags<br />Create ‘tags’ with your blog article that are also your hotwords<br />Alt tags for images<br />Linking:  include full text when linking to other articles<br />
  16. 16. Search “Bling Your Blog With Hotwords” (Early April, 2010)<br /><ul><li> First listing!!
  17. 17. But not much for results, right?</li></li></ul><li>Search “Bling Your Blog”(April 19, 2010)<br /><ul><li> Search “Bling Your Blog”
  18. 18. There’s Bottree (#8)
  19. 19. Out of 1.8 million results!!
  20. 20. Result: Substantial new traffic</li></li></ul><li>It Gets Better …<br />26 MILLION RESULTS!!!<br />(AS OF APRIL 19, 2010)<br />
  21. 21. Conversation Tools help you increase level of engagement, interaction<br />Newsletter<br />Share This<br />TweetMeme<br />Disqus<br />Others?<br />
  22. 22. BOTTREE DIGITAL<br />SERVICES:<br />Get found!<br />@bottree<br />www.bottree.com<br />Facebook.com/bottree<br />www.slideshare.net/bottree<br />

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