The Weather Competitionyour weather|your storyAn extraordinary celebration ofweather and how it impacts YOUR life
THE WEATHER CONNECTION What do short films have to do with weather? For starters, nothing is more visual than the spectacle of life on planet earth. Then, there’s the fact that weather and the seasons all around us impact just about everything we eat, wear, ride, buy and plan – and how we live, work and play. From green tech to small business, holiday fests to society’s issues – weather is a common force that connects people everywhere.
WHY? Never before has visual storytelling been so accessible to so many people. Thanks to pro-grade digital cams & editing options on smartphones & devices – vast high-speed wireless networks – people, places and stories once out of sight are now within reach. User generated video is social to the core and weather.com is combining two new strands of DNA into digital VIDEO and our COMMUNITY…… this competition is born out of the the intersection of both
WHATEVER YOUR STORY TELL US ABOUT IT AND THE ROLE WEATHER PLAYEDAND HAVE SOME FUN ALONG THE WAY 4
How we do it? An aggressive marketing and communication plan will rollout in support of the challenge and will build awareness amongst our core audience & beyond. Media tour & film school challenge. Promos on all TWC platforms Web/Mobile pages with details Postings on Social Media sites External Marketing 7
How to enter & watch videos?Video can be up to 5 minutes in length and will be upload video viathe web or mobile with an updated upload tool that will be easy touse.All approved video entries will be showcased in a gallery page onweb, mobile and distributed via social media. There will be a Specialcall out area for ‘Finalist’.
Voting & Judging:Entries will be judged by a combination of People’s Choice and aprofessional panel. There will be 5 Finalist and 3 Winners. Voting:How will the winners be selected? “People’s Choice” voting will help to drive audience to our gallery section, a special tool will make it easy to cast a vote. We will drive to our voting section via marketing across all platforms and at SXSW tradeshow attendees will be able to vote. Judging: A professional panel of judges select 9
Red CarpetHow will we showcase the winners? Recognizing winners in an exciting and public way will help lend credibility to the competition. Award Show: A ‘live’ award show featuring the finalists and the announcement of the winners can be produced for The Weather Channel and be Live Streamed on web and mobile. The show would then live as video-on- demand clip on digital. Finalist would be flown to the Red Carpet event to be a part of the show, giving them their ‘15 minutes of Fame”. 10
PartnershipThis sponsorship opportunity will leverage our multiple platform reachand scale, and our core audiences appetite for weather related videocontent.Package: • Display ads within all digital sections • Co-branded promotional ads in external media • Branding within social media • Voting tool • FB posts • Promoted tweets • Pre-Roll on video for all TWC platforms and Social Media sites (where available) •Branding at SXSW tech booth 11
NEXT STEPS Prepare contest packets, define rules Visit Schools Promote contest on web, TV, mobile Call for Entries – Launch Create upload tool & gallery pages Accept entries Judge entries & determine finalists Voting Starts digital, social, SXSW Final Judging Film Fest Show and Winner announcements 12