PRESENTATION for
Travel Industry
Travel Industry
THE MOST PRONOUNCED TREND IN TRAVEL

“

A Greatly Increased Use of Apartments and
Vacation Homes in Place ...
Travel Industry
L I F EST YL E = C UL T URE
A distinct set of personal offerings and services with great style.

Concierge...
Travel Industry
WHAT INFLUENCES TRAVELERS’ DECISIONS?

38%
RECOMMENDATIONS

55%

64%

PHOTOS

DEALS
Travel Industry
A CUSTOMER BASED COMMUNITY IS IMPORTANT

92% OF GLOBAL CONSUMERS
TRUST WORD OF MOUTH RECOMMENDATIONS OVER ...
Travel Industry
CONSUMERS WANT TO SHARE THEIR EXPERIENCES

Best day ever!!

40%

POST
ACTIVITY
REVIEWS

40%

POST
FOOD
REV...
Travel Industry
L I F EST YL E = C UL T URE
FOCUS
OWNED CONTENT
Website
Guest content
Mobile app
Social media
Robust newsl...
Travel Industry
OPPORTUNITIES
DISTINGUISH and create a unique “brand” voice

• CREATE a community of like-minded travelers...
Travel Industry

ONE THIRD
OF TRAVELERS WOULD
CREATE CONTENT IF THEY
THOUGHT IT WOULD
BENEFIT THEIR CIRCLE

Leverage trave...
Travel Industry

Travelers crave a company they can TRUST with their vacation “time.”

•

Through owned media, ENCOURAGE g...
Travel Industry
TRAVEL AND HOSPITALITY ON

Videos

Subscribers

6.6M 11.8K

Videos

Subscribers

152K 722K

Videos

Subscr...
Travel Industry
ON YOUTUBE
• Destination information
• Up to date Vlogs from “concierge force”
• Weekly “show” highlightin...
Travel Industry
MOBILE on VACATION - ABSOLUTELY!
85%
USE THEIR
SMARTPHONE
WHILE
TRAVELING

=

450%
INCREASE
SINCE 2009

HA...
Travel Industry
WHY CREATE A MOBILE APP?

2X
MORE LIKELY TO USE
BRANDED APP FOR
TRAVEL RESEARCH

46%

83%

OF TRAVELERS
US...
Travel Industry
MOBILE APP
Leverage MOBILE user
behavior and existing
content including
recommendations, photos,
videos an...
Travel Industry
MONTHLY NEWSLETTER
• INTERACT with guests in meaningful ways
➡ Provide information and details prior to ar...
FOR MORE IDEAS ON HOW WE
CAN WORK TOGETHER

CONTACT US
Business inquiries - Maria Botta
mbotta@fwd-action.com
678-761-4366
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Travel Presentation

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Opportunities for the travel industry

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Transcript of "Travel Presentation"

  1. 1. PRESENTATION for Travel Industry
  2. 2. Travel Industry THE MOST PRONOUNCED TREND IN TRAVEL “ A Greatly Increased Use of Apartments and Vacation Homes in Place of Standard Hotels. - Arthur Frommer ”
  3. 3. Travel Industry L I F EST YL E = C UL T URE A distinct set of personal offerings and services with great style. Concierge Insider
  4. 4. Travel Industry WHAT INFLUENCES TRAVELERS’ DECISIONS? 38% RECOMMENDATIONS 55% 64% PHOTOS DEALS
  5. 5. Travel Industry A CUSTOMER BASED COMMUNITY IS IMPORTANT 92% OF GLOBAL CONSUMERS TRUST WORD OF MOUTH RECOMMENDATIONS OVER ADVERTISING 70% OF CONSUMERS SAY ONLINE CONSUMER REVIEWS ARE SECOND MOST INFLUENTIAL
  6. 6. Travel Industry CONSUMERS WANT TO SHARE THEIR EXPERIENCES Best day ever!! 40% POST ACTIVITY REVIEWS 40% POST FOOD REVIEWS 76% POST VACATION PHOTOS
  7. 7. Travel Industry L I F EST YL E = C UL T URE FOCUS OWNED CONTENT Website Guest content Mobile app Social media Robust newsletter EARNED PAID OWNED Sponsored or hosted on outside venues
  8. 8. Travel Industry OPPORTUNITIES DISTINGUISH and create a unique “brand” voice • CREATE a community of like-minded travelers (past, present, future guests) ➡ Leverage DISTINCTIVE user-created local content ➡ Seed CREDIBLE content from local journalists & expert reviews • Original BRANDED series on YouTube • Mobile APP • Maximize existing owned SOCIAL MEDIA ➡ Twitter, Instagram, Facebook, Pinterest, Vine • Monthly Newsletter
  9. 9. Travel Industry ONE THIRD OF TRAVELERS WOULD CREATE CONTENT IF THEY THOUGHT IT WOULD BENEFIT THEIR CIRCLE Leverage traveler behavior of creating content: recommendations, photos, videos and blogs. Bring to light AND SHARE the local culture, rare finds and characteristics of each destination from the point of view of a guest.
  10. 10. Travel Industry Travelers crave a company they can TRUST with their vacation “time.” • Through owned media, ENCOURAGE guests to share ➡ reviews ➡ videos ➡ photos • • • • BUILD ongoing relationship with guests Actively create BRAND Ambassador Allow other guests to comment on recommendations Curate the best tips for each Location ENCOURAGE CONTENT CREATION WITH LOYALTY REWARDS WHILE TRAVELING & AT HOME
  11. 11. Travel Industry TRAVEL AND HOSPITALITY ON Videos Subscribers 6.6M 11.8K Videos Subscribers 152K 722K Videos Subscribers 838K 943K Videos Subscribers 913K 810K Videos 1.5M Subscribers 2K
  12. 12. Travel Industry ON YOUTUBE • Destination information • Up to date Vlogs from “concierge force” • Weekly “show” highlighting a destination • MONETIZE highlighted properties ➡ owners pay extra to have these highlighted 46% TRAVELERS WATCH TRAVEL RELATED VIDEOS
  13. 13. Travel Industry MOBILE on VACATION - ABSOLUTELY! 85% USE THEIR SMARTPHONE WHILE TRAVELING = 450% INCREASE SINCE 2009 HALF OF TRAVELERS DOWNLOAD TRAVEL RELATED APPS PRIOR TO TRIP TOP 5 USES OF SMARTPHONES WHILE TRAVELING PHOTOS MAPS FOOD HOTSPOTS CHECKING IN
  14. 14. Travel Industry WHY CREATE A MOBILE APP? 2X MORE LIKELY TO USE BRANDED APP FOR TRAVEL RESEARCH 46% 83% OF TRAVELERS USE SMARTPHONE TO RESEARCH OF TRAVELERS USE TABLET TO RESEARCH
  15. 15. Travel Industry MOBILE APP Leverage MOBILE user behavior and existing content including recommendations, photos, videos and blogs art culture design fashion food fun good Expand concierge and checkin services Opportunity to monetize with local and global brands lifestyle weather shop check-in
  16. 16. Travel Industry MONTHLY NEWSLETTER • INTERACT with guests in meaningful ways ➡ Provide information and details prior to arrival or check-in ➡ Exclusive offers to keep the interest and open rates • Because it is permission-based, owns both the database and content, unlike followers or fans on social networks • The global open rate IN TRAVEL averages nearly 20%, but provides MORE ENGAGEMENT than social media 48 -72 HOUR SHELF LIFE
  17. 17. FOR MORE IDEAS ON HOW WE CAN WORK TOGETHER CONTACT US Business inquiries - Maria Botta mbotta@fwd-action.com 678-761-4366

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