B2B Digital and social media presentation

567 views
411 views

Published on

B2B Digital Marketing

Published in: Marketing
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
567
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

B2B Digital and social media presentation

  1. 1. DIGITAL MARKETING FOR B2B
  2. 2. MOST COMPANIES DIGITAL FOOTPRINT WEBSITE CHANNEL EMAIL SOCIAL
  3. 3. HOW CAN YOU SUCEED AND GROW SOCIAL EMAIL CONTENT WEBSITE BY OPTIMIZING WEBSITE, CONTENT, EMAIL, SOCIAL
  4. 4. FIRST THINGS.....
  5. 5. → IDENTIFY DIGITAL MARKETING OPPORTUNITIES BUILD A CONTEXT MAP COMPETITION
  6. 6. “The first and most principled thing to do is a ‘voice of customer’ study. How can you decide what to do in social if you don’t understand what your customers do with it?” Andy Markowitz, Director of Global Strategy. GE voice of customer
  7. 7. DYNAMIC design OPTIMIZED for mobile CURRENT & STICKY content WEBSITE
  8. 8. judge the credibility of a company based on the design of its website. Stanford University Study 75%
  9. 9. i n t e r n e t u s e r s O N L Y a c c e s s t h e i n t e r n e t o n a mobile device 2 5 % WHY MOBILE OPTIMIZED?
  10. 10. of companies that designed a website with mobile in mind saw increasedsales.Econsultancy 62%
  11. 11. In B2B marketing, content is the new creative, and that won’t change. Firms can make meaningful connections with prospects by delivering valuable and relevant information in compelling, engaging, and even entertaining communications. 2014 B2B Marketing Outlook: Trends for the Evolving Digital Landscape - DeSantis Breindel
  12. 12. EARNED PAID OWNED OWNED CONTENT website blog Share socially Newsletter Sponsored or hosted on outside venues FOCUS CREATE CULTURE: CONTENT & SHARE
  13. 13. ENCOURAGE COMMUNITY TO actively CREATE “CULTURE” photos videos news / blog newsletter
  14. 14. A business that gets personal with the end customer, building value with a genuine “face to face” interaction online, has deeper engagement and relationships. CREATE LAVA “CULTURE” BUSINESSES CRAVE A COMPANY THEY CAN TRUST
  15. 15. Meaningful engagement with clients & prospects Because it is permission-based - “owned” & targeted Content is “owned”, unlike followers or fans on social Messages have longer shelf life NEWSLETTER
  16. 16. 48 - 72 Hour s h e l f l i f e 8.9% click through 20.9% O P E N S NEWSLETTER
  17. 17. say it has a “major impact.”   87% 27% content has an impact on vendor selection B2B CUSTOMERS
  18. 18. MOST ENGAGEMENT AND RELATIONSHIPS ACROSS DIGITAL MARKETING MIX 2 5 %5 4 % 1 2 %
  19. 19. WHY COMBINE EMAIL, CONTENT, SOCIAL AND WEB? 91% Audience Reach Improve ROI Deepen customer & prospect experience Generate more quality sales leads
  20. 20. SOCIAL MEDIA FOR B2B DMA 2013: Content, email, social are the top B2B trends in 2014 #1 #2 #3 #4 #5
  21. 21. 7 0 % SOCIAL MEDIA AND CONTENT MARKETERS SAY THAT CONTENT MARKETING HAS INCREASED THEIR BRAND AWARENESS SPREDFAST
  22. 22. SOCIAL MEDIA Establish credibility and exposure through social Meaningful engagement with clients & prospects Create owned and sharable content followers on social Focus on right social media mix to reach clients & prospects
  23. 23. OPPORTUNITIES WEBSITE EMAIL CONTENT SOCIAL
  24. 24. WHAT’S NEXT.....
  25. 25. www.fwd-action.com Business inquiries - Maria Botta mbotta@fwd-action.com CONTACT US

×