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Content strategy - a brief on what it is
Content strategy - a brief on what it is
Content strategy - a brief on what it is
Content strategy - a brief on what it is
Content strategy - a brief on what it is
Content strategy - a brief on what it is
Content strategy - a brief on what it is
Content strategy - a brief on what it is
Content strategy - a brief on what it is
Content strategy - a brief on what it is
Content strategy - a brief on what it is
Content strategy - a brief on what it is
Content strategy - a brief on what it is
Content strategy - a brief on what it is
Content strategy - a brief on what it is
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Content strategy - a brief on what it is

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Content strategy explained in under 2 minutes. For more information contact - Maria Botta - maria.botta@gmail.com

Content strategy explained in under 2 minutes. For more information contact - Maria Botta - maria.botta@gmail.com

Published in: Business, Technology
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Transcript

  • 1. “ONE THING YOU WANT TO HAVE IS ACONTENTSTRATEGYSO YOU UNDERSTAND WHATCONTENTYOU’RE PRODUCING ANDHOW IT’S GOING TO SUPPORTYOUR OVERALL MISSION” -Alisa MaclinVP of MarketingIBM’s Smarter Commerce Initiative
  • 2. WHAT IS
  • 3. CONTENT STRATEGY?
  • 4. GOODCONTENT STRATEGY
  • 5. AT THE RIGHT TIMETHE RIGHTcontentTO THE RIGHTpeople
  • 6. BADCONTENT STRATEGYNO CLEAR PLAN
  • 7. CONTENTSTRATEGYALIGNS WITHORGANIZATIONAL GOALSGOOD
  • 8. embraces
  • 9. LOGISTICSCONTENT CURATIONCONTENT CREATIONDEPLOYMENTPLATFORMSOVERSIGHTTECHNOLOGYINNOVATION
  • 10. CONTENT STRATEGYISCROSS FUNCTIONALPRMARKETINGCREATIVETECHNICALCUSTOMERSERVICEHUMANRESOURCESGOOD
  • 11. IT’S ABOUTOPTIMIZATIONOF CONTENTACROSS A RANGEOF FORMATS,PLATFORMS ANDSOCIAL MEDIA.
  • 12. AND
  • 13. CONTINUALLYEXPLORINGIDEABIGLOOKING FOR THE NEXT
  • 14. is yourorganizationbehind theeight ball?CONTENT STRATEGY
  • 15. DO YOU WANT TOTALK ABOUT IT?LET’S CONNECTmaria.botta@gmail.com

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