ObermuttenResultaten•investering 10.000 Zwitserse Francs,•2,4 miljoen Zwitserse Francs free publicitymeer dan 60 miljoen mensen u gehoordhebben van Obermutten.•De toerisme website een toename van250%
KLM ‘Tile yourself’OpzetMaak van je Facebook profieleen delfts blauw tegeltjeKom met je gezicht op eenKLM vliegtuig4.000 winnaars
KLM ‘Tile yourself’ResultatenIn 154 landen zijn er 120.000 tegelsgemaakt77.000 zijn ingestuurd om op hetVliegtuig te komen.Meer dan 50.000 extra likesMeer dan 450.000 views op YouTube
BIGGEST #FAIL“I would just like to let everyone know of the pain and harassment we suffered as a result ofchannel 7. A reporter was on our private property very soon after the accident and whilst Molly[her daughter] was still on the ground. He walked up to the house down to the stablesanywhere looking for a story. I went outside at some point to go to her horse for some comfortwhen the channel 7 helicopter flew above me trying to get footage. My husband was overseasat the time of the accident but footage of myself sitting with my deceased daughter was put onthe channel 7 website for the world to see before I had even told all of my family. Channel 7you are a disgrace and what should have been a private moment between a mother and herdaughter was exploited for the sake of an exclusive story. You bastards.”Channel 7 reactie: verwijderen post na 32.000 likes!
Presentatie komt op• Slideshare• Melding op Facebook Hartelijk dank voor uw aandacht• Melding op TwitterVolg ons op: Volgende social update: Dinsdag 23 april 2013Twitter - @bothsocialFacebook - fb.com/bothsocial.nlSlideshare - slideshare.net/bothsocial