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Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
Talk to me like you know me: How personalized web portals bring value to the healthcare industry
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Talk to me like you know me: How personalized web portals bring value to the healthcare industry

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NESHCo - New England Society For Healthcare Communications …

NESHCo - New England Society For Healthcare Communications

Talk to me like you know me: How personalized web portals bring value to the healthcare industry.

Chuck Murphy, Boston Interactive


Representatives from Boston Interactive will discuss the value of a “wellness portal” for healthcare providers and their customers. "Wellness portals” motivate consumers to be proactive about their health and enhance the relationships between consumers and healthcare providers. Attendees will learn how extreme personalization through a “health assessment” is one effective approach to capturing consumer attention and delivering value to the user as well as the healthcare provider.




What You’ll Learn:
1. Engage customers through extreme, dynamic personalization using web technologies

2. Promote wellness and ultimately cost containment for healthcare companies

3. Use unconventional means to enhance your brand equity and connect with your audience




Chuck is the Founder and CEO of Boston Interactive. He founded the company in 1999 and grew it from a home-based business to an operation reaching clients from around the world. Chuck frequently speaks on interactive marketing best practices for non profit and healthcare organizations.

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  • Google HealthMicrosoft Healthvault
  • Obesity , may 20091/3 weight related
  • “Conventional wisdom” healthy people use less healthcare. Less healthcare less bills, less bills less payouts.Better quality of lifeSick lessShift from treatment to prevention
  • 50% of companies with over 50 employees have some type of wellness program…Body for life, Weight Watchers, Jenny Craig)
  • 50% of companies with over 50 employees have some type of wellness program…Body for life, Weight Watchers, Jenny Craig)
  • 50% of companies with over 50 employees have some type of wellness program…Body for life, Weight Watchers, Jenny Craig)
  • 50% of companies with over 50 employees have some type of wellness program…Body for life, Weight Watchers, Jenny Craig)
  • 50% of companies with over 50 employees have some type of wellness program…Body for life, Weight Watchers, Jenny Craig)
  • 50% of companies with over 50 employees have some type of wellness program…Body for life, Weight Watchers, Jenny Craig)
  • 50% of companies with over 50 employees have some type of wellness program…Body for life, Weight Watchers, Jenny Craig)
  • 50% of companies with over 50 employees have some type of wellness program…Body for life, Weight Watchers, Jenny Craig)
  • 50% of companies with over 50 employees have some type of wellness program…Body for life, Weight Watchers, Jenny Craig)
  • 50% of companies with over 50 employees have some type of wellness program…Body for life, Weight Watchers, Jenny Craig)
  • Du Pont resulted in $1.42 savings for every $1 investedProvidence Health Care had a 28% reductionBerk-Tec reduced HC cost by 18% in one yearCitibank ROI $4.73 per $1 spent
  • “Conventional wisdom” healthy people use less healthcare. Less healthcare less bills, less bills less payouts.Better quality of lifeSick less
  • “Conventional wisdom” healthy people use less healthcare. Less healthcare less bills, less bills less payouts.Better quality of lifeSick less
  • “Conventional wisdom” healthy people use less healthcare. Less healthcare less bills, less bills less payouts.Better quality of lifeSick less
  • “Conventional wisdom” healthy people use less healthcare. Less healthcare less bills, less bills less payouts.Better quality of lifeSick less
  • Biggest LoserNike virtual teams
  • User centric designDr. calls me Chuck not CharlesYou must be Chuck – opposed to Can I help youNorm on Cheers “everybody knows your name”Print - Time Magazine & College Catalogs
  • Why some fail – Collapse under their own weight
  • Why some fail – Collapse under their own weight
  • Why some fail – Collapse under their own weight
  • Create, Engage, KeepDon’t set and forget
  • Transcript

    • 1. 1
    • 2. What You’ll Learn
      2
      • Wellness Portal 101
      • 3. Personalization
      • 4. How to engage customers
      • 5. How to keep customers
      • 6. Build brand
    • What You Won’t Learn
      3
      • HIPAA Compliance
      • 7. Electronic Medical Record
      • 8. Patient Portals
      • 9. Partner Portals
      • 10. Payer Portals
      • 11. Claims Portals
    • Wellness Portals
      4
      Definition:
      “A Wellness Portal is an online application that promotes a healthy lifestyle.”
    • 12. Wellness Portals
      5
      What’s in a portal:
      • Weight Management
      • 13. Calorie Counter
      • 14. Nutrition
      • 15. Physical Activity
      • 16. Smoking Cessation
      • 17. Stress Management
      • 18. Condition Specific Solutions
    • Purpose
      6
      The problem:
      • 26% of American adults are considered obese
      • 19. Obesity increases risk of diabetes, high cholesterol, high B.P.
      • 20. Health Care Costs
      • 21. Employees paying 65% more
      • 22. Employers paying 78% more
      • 23. Increasing 10% year
      • 24. Employee absenteeism 3-7 days higher in overweight employees
    • Purpose
      7
      Prevention
    • 25. Wellness Portals
      8
      Who Sponsors Wellness Portals:
      • College and Universities
      • 26. Associations and Large Groups
      • 27. Health Plans
      • 28. Hospitals
      • 29. Corporations
      • 30. Product & Service Providers
    • Wellness Portals
      9
      Who Sponsors Wellness Portals:
      • College and Universities
      • 31. Associations and Large Groups
      • 32. Health Plans
      • 33. Hospitals
      • 34. Corporations
      • 35. Product & Service Providers
    • Wellness Portals
      10
      Who Sponsors Wellness Portals:
      • College and Universities
      • 36. Associations and Large Groups
      • 37. Health Plans
      • 38. Hospitals
      • 39. Corporations
      • 40. Product & Service Providers
    • Wellness Portals
      11
      Who Sponsors Wellness Portals:
      • College and Universities
      • 41. Associations and Large Groups
      • 42. Health Plans
      • 43. Hospitals
      • 44. Corporations
      • 45. Product & Service Providers
    • Wellness Portals
      12
      Who Sponsors Wellness Portals:
      • College and Universities
      • 46. Associations and Large Groups
      • 47. Health Plans
      • 48. Hospitals
      • 49. Corporations
      • 50. Product & Service Providers
    • Wellness Portals
      13
      Who Sponsors Wellness Portals:
      • College and Universities
      • 51. Associations and Large Groups
      • 52. Health Plans
      • 53. Hospitals
      • 54. Corporations
      • 55. Product & Service Providers
    • Wellness Portals
      14
      Who Sponsors Wellness Portals:
      • College and Universities
      • 56. Associations and Large Groups
      • 57. Health Plans
      • 58. Hospitals
      • 59. Corporations
      • 60. Product & Service Providers
    • Wellness Portals
      15
      Who Sponsors Wellness Portals:
      • College and Universities
      • 61. Associations and Large Groups
      • 62. Health Plans
      • 63. Hospitals
      • 64. Corporations
      • 65. Product & Service Providers
    • Wellness Portals
      16
      Who Sponsors Wellness Portals:
      • College and Universities
      • 66. Associations and Large Groups
      • 67. Health Plans
      • 68. Hospitals
      • 69. Corporations
      • 70. Product & Service Providers
    • Wellness Portals
      17
      Who Sponsors Wellness Portals:
      • College and Universities
      • 71. Associations and Large Groups
      • 72. Health Plans
      • 73. Hospitals
      • 74. Corporations
      • 75. Product & Service Providers
    • Purpose
      18
      Some Good News:
      • Going up:
      • 76. Morale up 64%
      • 77. Job Satisfaction up 70%
      • 78. Productivity up 66%
      • 79. Energy level up 83%
      • 80. Going down:
      • 81. Claim costs down 28%
      • 82. Physician visits down 17%
      • 83. Hospital visits down 63%
      • 84. Disability costs down 34%
    • How to do it
      19
    • 85. How to do it
      20
    • 86. How to do it
      21
    • 87. How to do it
      22
    • 88. How to do it
      23
      Plan:
    • How to do it
      24
      Coach:
    • How to do it
      25
      Reward:
    • Personalization
      26
      Talk to me like you know me
    • Personalization
      27
      Personalization
    • Personalization
      28
      Personalization
    • Personalization
      29
      Personalization
    • Personalization
      30
    • 104. Personalization
      31
    • 105. How to keep them
      The Persistent “WOW”
      32
    • 106. How to keep them
      The Persistent “WOW”
      “Repeatedly creating notable experiences”
      33
    • 107. How to keep them
      The Persistent “WOW”
      “Repeatedly creating notable experiences”
      Loyalty:
      Evolves naturally from the notable experiences you have with a company over time
      34
    • 108. The Persistent “WOW”
      35
    • 109. The Persistent “WOW”
      36
    • 110. The Persistent “WOW”
      37
    • 111. The Persistent “WOW”
      38
    • 112. The Persistent “WOW”
      39
    • 113. The Persistent “WOW”
      40
    • 114. The Persistent “WOW”
      41
    • 115. The Persistent “WOW”
      42
    • 116. Case Study
      43
      Connect
    • Case Study
      44
      Connect
    • Case Study
      45
      Connect
    • Case Study
      46
      Connect
    • Case Study
      47
      Connect
    • Case Study
      48
      Connect
    • Case Study
      49
      My Health Guardian
    • Case Study
      50
      My Health Guardian
    • Case Study
      51
      My Health Guardian
    • Case Study
      52
      My Health Guardian
    • Case Study
      53
      My Health Guardian
    • Case Study
      54
      My Health Guardian
    • Case Study
      55
      My Health Guardian
    • Case Study
      56
      My Health Guardian
    • Case Study
      57
      My Health Guardian
    • Case Study
      58
      My Health Guardian
    • Conclusion
      59
      Chuck Murphy
      cmurphy@bostoninteractive.com

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