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NESHCo - New England Society For Healthcare Communications ...
NESHCo - New England Society For Healthcare Communications
Talk to me like you know me: How personalized web portals bring value to the healthcare industry.
Chuck Murphy, Boston Interactive
Representatives from Boston Interactive will discuss the value of a “wellness portal” for healthcare providers and their customers. "Wellness portals” motivate consumers to be proactive about their health and enhance the relationships between consumers and healthcare providers. Attendees will learn how extreme personalization through a “health assessment” is one effective approach to capturing consumer attention and delivering value to the user as well as the healthcare provider.
What You’ll Learn:
1. Engage customers through extreme, dynamic personalization using web technologies
2. Promote wellness and ultimately cost containment for healthcare companies
3. Use unconventional means to enhance your brand equity and connect with your audience
Chuck is the Founder and CEO of Boston Interactive. He founded the company in 1999 and grew it from a home-based business to an operation reaching clients from around the world. Chuck frequently speaks on interactive marketing best practices for non profit and healthcare organizations.