What is New Marketing?
Mike Lewis | BMA Boston | @bostonmike
michael.lewis@thebmaboston.com

New Technologies
Internet Based
A Town in New Hampshire
Viral
Reaching New Consumers
New Business
New way of doing business

New Marketing is a new way of doing
business allowing you to reach new
customers using new, viral, Internet-
based technologies that is better than the
old marketing...

Ann Handley
Chief Content Officer
MarketingProfs
Tom Boyle
VP of Segmentation
Computer Associates
Carol Meyers
Chief Marketing Officer
LogMeIn
Denis Pombriant
Principal
Beagle Research
Sarah Hamilton
Dir of Product Marketing
RSA Securities
Chris Selland
VP of Bus Dev
EasyLobby.

New Marketing is about listening to your customers.
It’s a philosophy that incorporates a mix of new and old
approaches, strategies and/or tactics to connect with
\"new\", elusive and empowered consumers.

New Marketing Learnings
(1) More than technology; may involve old techniques
(2) It’s about listening and dialog, not “broadcasting”
(3) Measuring the right things is better than everything
(4) Extends beyond the marketing department
(5) Not “one-size fits all”; no standard blueprint

One other point:
The goals of marketing
have not changed

Mike Lewis | @bostonmike
michael.lewis@thebmaboston.com