Top 10 Ways Marketers can Use Foursquare from OMS 2011
Location Based MarketingTop 10 Ways
Marketers Can Leverage foursquare2/9/2011Mike LewisVP of Sales & Marketing, Awareness@bostonmike / @email@example.com://blog.socialepisodes.com
A Little About Me •
Boston native, New Dad, Entrepreneur and marketing guy • Ran marketing & sales at several start-ups and have used more than social media alone • Active blogger, tweeter, and social media enthusiast • VP of Sales & Marketing at Awareness Inc.
Case Study HISTORY: U1lizing TipsBackground “Teaming up with foursquare for • Tips placed at Historically signiﬁcant loca1ons
the AMERICA THE STORY OF US promo1on reinforces the HISTORY around the country brands 360 degree approach of • Tips are focused on loca1on but serve to promote aggressively reaching our viewers in new plagorms," the TV show “America: The Story of US” Chris Moseley, SVP of Marke3ng for • Users automa1cally entered into a sweepstakes, in HISTORY. which 10 randomly selected users will win prizes each week from April 25 through June 6Results Great viral ‘Buzz’ throughout the series New viewers to history channel "America The Story of US" became the most watched and highest rated program in the networks history. Sources: America: The Story of Us Is History Channel Record Breaker”, The Wrap by Brent Lang “History Channel Launches Foursquare Campaign and a New Badge”, Mashable, by Jolie O’Dell
Case Study The Pit BBQBackground• Local BBQ restaurant in Raleigh, NC• Recognized people who regularly men1on The Pit
in their tweets• Became popular mee1ng loca1on for Twi>er users• Spent 1me connec1ng with and reaching out to patrons on Twi>er and foursquare• Rewarded foursquare mayors and social media followers with lunchResults Solid Buzz across mul1ple channels Loyal followers and patrons Iden1ﬁed brand enthusiasts and inﬂuencers to spread the word and encourage repeat business The restaurant is constantly packed and conGnuing to beneﬁt from developing relaGonships through social channels Sources: 21 Unique Loca1on Examples from Foursquare, Gowalla, Whrrl, and MyTown”, Social Fresh by Jason Keath “Social Media Case Study: How The Pit Uses Twi>er and Foursquare”, 1918 Internet Services, by Phil Buckley
Case Study Harvard UniversityBackground• First university to use foursquare to help students explore their campus and surrounding places of
interest• Users can create an up‐to‐date ra1ngs of stores, restaurants, businesses, and other venues throughout Harvard Square• Users can earn points, and ul1mately acquire coveted foursquare badgesResults Marketed a new channel to students and visitors to help explore surrounding area Buzz for students and visitors alike Channel to highlight local 1ps Encourages students to explore their campus with Gps Sources: 21 Unique Loca1on Examples from Foursquare, Gowalla, Whrrl, and MyTown”, Social Fresh by Jason Keath “Harvard on Foursquare”, Harvard Gaze>e
5 Unique foursquare Specials 1. Reserved parking spot
for the Mayor at MarketFair Mall in Princeton, NJ. 2. Escalating rewards for checking in and bringing more friends along at B&O American Brasserie in Baltimore, MD 3. Free Black Beauty rides for the Mayor of Britt Reid’s Garage at Comic-Con San Diego. The “garage” was set up by Columbia Pictures to promote their film The Green Hornet. The Mayor of the garage got a free ride and a free pass to the front of the line. 4. Free bottle of wine during the week of your birthday — worth your age in dollars — at Restaurant Max in Minneapolis. 5. Free round of shots for the Mayor — and five friends — at Front Page News in Atlanta. Source h>p://abougoursquare.com/5‐crea1ve‐foursquare‐specials/
Thank You Location Based Marketing
Top 10 Ways to Leverage foursquare Mike Lewis VP of Sales & Marketing, Awareness firstname.lastname@example.org @bostonmike www.facebook.com/bostonmike
Photo CreditsThe following are from
Flickr. Used with a Creative Commons license:• Slide 1: “Foursquare Pins and Tattoos - SXSW 2010”. Taken by nan palermo• Slide 3: “Foursquare Buttons”. Taken by Remco Janssen• Slide 4: “Park City Storefront 03”. Taken by Atelier Teee• Slide 5: “Crayon Tips”. Taken by Darrren Hester• Slide 6: “$$ off for foursquare checkins and the mayor drinks for free!”. Taken by @superamit• Slide 9: “Foursquare in the house!”. Taken by mjpeacecorps• Slide 10: “Storefronts”. Taken by A30_Tsitika• Slide 12: “Primary Colors”. Taken by nico.cavallotto• Slide 16: “Purple-Orange-Blue”. Taken by code_poet• Slide 24: “Facebook”. Taken by Franco Bouly• Slide 31: “$$ off for foursquare checkins and the mayor drinks for free!”. Taken by @superamit
Photo CreditsThe following images were
licensed from iStockPhoto:• Slide 2: “business teamwork - businessmen making a puzzle” File #: 3039589• Slide 7: “Small dachshund on white background” File #: 8988736• Slide 8: “Dynamic Duo” File #: 10314405• Slide 14: “Very little aviation” File #: 3634332• Slide 19: “Open air rock festival” File #: 4592559• Slide 21: “special pinned on noticeboard” File #: 11253835• Slide 27: “Inquisitive Chihuahua” File #: 5979084• Slide 30: “Be Heard (XXL)” File #: 7454036• Slide 33: “Service Bell” File #: 8634988• Slide 35: “Child at Play” File #: 6221120• Slide 39: “postit note” File #: 2170242
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