Connect Questions via Twitter:ABOUT ME… #StandOut @bostonmike• VP of Marketing & Sales at Awareness• Boston native,father of 2, Entrepreneur andmarketing guy• Active blogger, tweeter, and social media enthusiast• Author, Stand Out Social Marketing, McGraw-Hill, Nov 9, 2012 Blog: StandOutSocialMarketing.com Facebook: Facebook.com/standoutsocial Twitter: @bostonmike
Connect Questions via Twitter:FOR EXAMPLE… LETS SAY WE ARE SELLING… #StandOut @bostonmike
Connect Questions via Twitter:Traditionally… #StandOut @bostonmike • Broadcast messages through multiple channels • Collect Data and Demographically target • Open stores in areas of audience concentration • Drive people to online or offline purchases
Connect Questions via Twitter:Through Social We Would: @bill Need new shoes #StandOut @bostonmike for the office party. What to buy? • Listen for individuals who show Need shoes? We have the largest selection & 20% discount so you look a likelihood of buying great at the party http://bit.ly/45hdf • Target: month 2 in marathon training. Feeling better Hyper-target individuals with everyday contextual offers and content Dude! If you need a new pair of kicks check these out http://bit.ly/jhgk - We will power you on the big day! Identify Contextual Influencers HUGE ski trip with the guys Market to a widget next month! Can’t wait! enthusiast group on Facebook Looking for new ski boots? 10% of for you today http://bit.ly/jhgk Contextual groups (or create one) UGH! I hate back to school shopping for the kids! We hate it too... shop online and avoid the hassle... free returns! http://bit.ly/jhgk
Connect Questions via Twitter:SOCIAL PROSPECTING #StandOut @bostonmike Pay attention to the conversations and actions that demonstrate a liklihood of sale. Identifying buying signals and listen for them. Example: Pella Windows
Connect Questions via Twitter:IMPLICIT VS EXPLICIT BUYING SIGNALS #StandOut @bostonmikeExample: Pella Windows Explicit Implicit “Looking to buy new windows. “Ugh… I can‟t get Anyone have this draft to stop! experience with It‟s cold in here!” Pella?” “What is the Just starting work cheapest place to on the new buy new windows?” addition! Just bought the “Looking for a new house and am recommendation getting ready to on windows…” move next week!!
Connect Questions via Twitter:MANAGING THE SUPER BOWL #StandOut @bostonmikeCollaborate andmanageinternally Example The 2012 Super Bowl Host Committee identified and assisted fans in the Indianapolis area for the big game. A team of 50 managed all interactions resulting in $3.2M in value to NFL.