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The Facilitated Discussion

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What better way to add relevance to your online community and build relationships with its members than through real-time discussions. ...

What better way to add relevance to your online community and build relationships with its members than through real-time discussions.

Join Dana Bowler, Global Collaboration Consultant and David Carter Founder and CTO of Awareness Inc. on June 18 at 2PM ET as they discuss the marriage of Synchronous and Asynchronous communication within online communities. In this session, Dana will share best practices around facilitating a topic based discussion. You will learn how to engage the audience in conversation and the best ways to weave the experience back into your community. David will take us through “Points of Enthusiasm” and how to leverage the excitement of your audience to build participation and conversation within your community. In addition, he will discuss the value of archived content as a way to drive ongoing participation with your community.

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    The Facilitated Discussion The Facilitated Discussion Presentation Transcript

    • The Facilitated Discussion Dana Sednek Bowler Cisco WebEx Global Collaboration Consultant Dana.Bowler@webex.com Twitter: DaynStarr David Carter, CTO Founder david.carter@awarenessnetworks.com Twitter: dkrcarter
    • Logistics • Got Questions? • Join the conversation on Twitter • Hashtag is #awarenessinc • Use the Chat or Q&A function in WebEx • Tech Issues? • Contact WebEx Customer Service
    • Awareness • • • • • • • • •
    • About Awareness
    • Def: Synchronous versus Asynchronous Communication Asynchronous Synchronous Browse content in various • Follows a timeline ways • Moves forward > Chronological • Live events > By Topic > Author > Popularity • Viewer controls what when they view
    • Social Media Marketing: Making Marketing Social • • • • • •
    • Top 8 Social Media Marketing Use Cases
    • Best Practice Communities: Ready to Measure Success • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
    • Traditional Marketing is One Way Dialog Customers Customers • Traditional Marketing is about the brand speaking to the consumer Brand Customers • Generally focused on the first part of the customer lifecycle… acquisition Customers Customers • Customer retention is not Customers the job of marketing
    • Social Media Marketing is Customer Lifecycle Joe • Two way dialog > Brand to Customer > Customer to Customer Brand (via Stan ) Sally • Multiple approaches to cover all aspects of the customer lifecycle Susan Peter Frank • Depth of Customer Knowledge increases
    • The Result is a Valuable Asset • Explicit Customer Info > What they tell us > What they filled out in their profile > Data on participation > When > How often > What categories • Implicit Customer Info > What topics "move them" > What do they comment, rate, and vote on > What are the profiles of their "friends" • Ongoing Dialog with the Customer
    • Successful Communities • Don't just build it and sit back • Define clear goals for the community • Map the community to the culture • Ask relevent profile questions • Create relevant conversation topics • Leverage and create "Points of Enthusiasm" • Synchronous Events are ideal "Points of Enthusiasm" > "Create Buzz" before, during and after > Capture the conversation as an assets > Create a "bump" in membership and participation andwork to sustain
    • Dana Bowler Collaboration Consultant Cisco WebEx
    • AGENDA Importance of facilitated discussion Select a focused topic Build engaging conversations Weave the experience back in
    • Importance of Real Time Facilitated Discussion • Real Time Discussions > Punctuated “face” time > Drives acknowledgment and commitment > Reset and redirect the tone of the community • Facilitators help drive meetings, negotiations, and discussions > Create a space that is structured yet comfortable > Group dynamic convergence • Focused Conversations > Live voice, live interaction
    • Importance of Real Time Facilitated Discussion • Facilitated discussions vs. webinar presentations www.gapingvoid.com
    • Real-time Facilitated Discussion • Engages the audience : everyone is an active participant • Drives the content and group experience • Starts with a focused topic, yet the outcome evolves • Punctuates an emotive point in time
    • AGENDA Importance of facilitated discussion Select a focused topic Build engaging conversations Weave the experience back in
    • Select a Focused Topic • Leverage the “Point of Enthusiasm” • What sparked your community’s interest? • Get Risky > highest risk, highest reward www.gapingvoid.com 23
    • Focused Topics
    • AGENDA Importance of facilitated discussion Select a focused topic Build engaging conversations Weave the experience back in
    • Build Engaging Conversations • General to specific points within the topic • Keep the sessions small (25 or less) • Start the discussion as if you were in a room together > What would be the first thing you do? > Warm up the Group Voice • Ask with the intent to listen, not the intent to respond > Come prepared with open ended questions > Be prepared for unexpected responses 26
    • Build Engaging Conversations • Useful tools to keep the conversation going: > Participant Panel – call members by name, recognize and acknowledge who is speaking > Annotation Tools - take notes, check opinions, group resolve > Raise Hand Tool - keep the conversation going / eliminates "interruption fear“
    • Build Group Involvement Building Engaging Conversations • Ask for the group resolve > Be open to their recommendations 28
    • AGENDA Importance of facilitated discussion Select a focused topic Build engaging conversations Weave the experience back in
    • Weave the Experience Back into Community • Post the recorded event • Weave the resolve back into the discussion thread • Report on outcomes – what was the group’s resolve, updates on progress • Ask participants to share their feedback, publish the results
    • Engage your Audience in the conversation Keep the buzz going 31
    • What do you need to get started? • All ingredients are available today > Combining the two is strategic, all technology is available • If you have a community and want to integrate synchronous events > Contact : AdvancedServicesSalesTeam@webex.com • If you want a community > Contact : http://www.awarenessnetworks.com/company/contact.asp
    • Upcoming Sessions from Webex • Jason Falls – June 24th • Brian Solis – July 16th • Adam Broitman – July 30th • Meet-up at Enterprise 2.0 in Boston June 23rd @ 6:30PM Register at awarenessnetworks.com
    • Contact Information • David Carter CTO, Awareness @dkrcarter david.carter@awarenessnetworks.com • Dana Bowler Dana.Bowler@webex.com @DaynStarr