A Conversation with Larry Weber Chairman, Digital Influence Group @thelarryweber Hosted by Mike Lewis VP of Marketing, Awareness @bostonmike

Join the conversation on Twitter #awarenessinc

Proprietary and Confidential

Proprietary and Confidential

Proprietary and Confidential

How Digital Reputations Are Created Over Time... And Lost in a Click LARRY WEBER Chairman, Digital Influence Group

Your Digital Reputation in World 2.0 The Story of Chick Edwards Proprietary and Confidential

Reputation Management Process 1. Identify your key stakeholders and the issues that matter 2. Analyze your reputation among these stakeholders 3. Set priorities and goals for reputation management 4. Identify online opportunities for contact with stakeholders 5. Implement creative approaches to promote dialogue 6. Monitor and measure your reputation, tweak tactics Proprietary and Confidential

Who’s Talking About You and What Are They Saying? Proprietary and Confidential

Building Reputation: Start a Dialogue Proprietary and Confidential

Building Reputation: Something to Talk About Proprietary and Confidential

Building Reputation: Where to Be Audi Q5 MobileCam Proprietary and Confidential

New Roles – Digital Facilitators Content Monitor Social Networking Editor Responder Media Distributor E-Community Moderator Proprietary and Confidential

Can a Small Business Build a Big Digital Reputation? Proprietary and Confidential

Big Business, Big Digital Rep Proprietary and Confidential

YouTube and Video Rep Proprietary and Confidential

How to Respond to Negative Comments Proprietary and Confidential

The New Craft of PR Proprietary and Confidential

Lessons from the Obama Campaign Proprietary and Confidential

The Future of Digital Reputation Proprietary and Confidential Corporate Stakeholders Web 1.0 Corporate Stakeholders Web 2.0 Corporate Web 3.0 Stakeholders

Who We Are The future of PR The future of digital The future of branding The future of display The future of research The future of mobile Proprietary and Confidential

Upcoming Events from Awareness Building Community with Joe Trippi September 22 @ 2PM Tweet-up with Gary V. @ CBS Scene in Gillette Stadium October 6 th – 6-10PM (http://garyvatgillette.eventbrite.com) Awareness LIVE from Inbound Marketing Summit October 7 th with Chris Brogan, C.C. Chapman, Paul Gillin, Jason Falls and David Carter – Details to follow! Community Roundtable with Jim Storer and Rachel Happe October 22 @ 2PM Proprietary and Confidential

Building Community with Joe Trippi September 22 @ 2PM

Tweet-up with Gary V. @ CBS Scene in Gillette Stadium October 6 th – 6-10PM (http://garyvatgillette.eventbrite.com)

Awareness LIVE from Inbound Marketing Summit October 7 th with Chris Brogan, C.C. Chapman, Paul Gillin, Jason Falls and David Carter – Details to follow!

Community Roundtable with Jim Storer and Rachel Happe October 22 @ 2PM

Proprietary and Confidential Larry Weber @thelarryweber Mike Lewis @bostonmike [email_address]