Social Media Marketing: "My Agency Doesn't Get it... Who Does?" with Jason Falls


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Are you frustrated with your marketing or advertising agency because they "don't get" social media? Are you an agency looking for innovative ways to use and implement social media for your clients? Join Jason Falls of Doe-Anderson and Mike Lewis of Awareness on Wednesday June 24 at 2PM ET for a complimentary webinar that will discuss the successes and failures of social media within marketing agencies.

During this session you will learn the right questions to ask agencies as you engage them to define and manage your social media strategy and, most importantly, what to look for as you select an agency. Agencies will benefit by understanding their client's concerns around social media as well as learn innovative strategies and approaches to social media that have been proven successful for several large brands. This session will feature case studies and well as actionable tips and tricks you can put to use immediately.

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Social Media Marketing: "My Agency Doesn't Get it... Who Does?" with Jason Falls

  1. 1. Social Media: My Agency Doesn’t Get It... Who Does? Presenter: Jason Falls @JasonFalls VP Director of Interactive and Online, Doe-Anderson Moderator: Mike Lewis @bostonmike VP of Marketing, Awareness, Inc.
  2. 4. Social Media My Agency Doesn’t Get It. Who Does? Jason Falls | Doe-Anderson Awareness Webinar June 24, 2009
  3. 5. Companies Are Leveraging Social Media <ul><li>Dell $2MM+ in sales via Twitter </li></ul><ul><li>Marriott $5MM in reservations from corporate blog </li></ul><ul><li>Southwest Airlines engaging fans via blogs </li></ul><ul><li>Sony uses several community platforms to better segment customers for efficient targeting </li></ul><ul><li>Joffrey's Coffee developed new flavor via bloggers feedback </li></ul><ul><li>Martell Home Builders solved major flaw in contracting business </li></ul>
  4. 6. Most Traditional Agencies Don’t Get It <ul><ul><li>Social media is the antithesis of advertising </li></ul></ul><ul><ul><li>Dialogue is lost on classically trained marketers </li></ul></ul><ul><ul><li>Interactive folks aren't normally creatives </li></ul></ul><ul><ul><li>Creatives think print, outdoor, TV </li></ul></ul><ul><ul><li>Interactive is still an &quot;oh yeah&quot; add-on </li></ul></ul><ul><ul><li>Client services are seldom taught web first </li></ul></ul>
  5. 7. So Where Do You Turn? <ul><li>Agencies Who Claim To Have It But Don't </li></ul><ul><li>Agencies Who Have It But Don't Get It </li></ul><ul><li>Independent Consultants Who No One Can Understand </li></ul><ul><li>Agencies Who Get It Image : Dieaugenweide from Used with permission </li></ul>
  6. 8. How Can You Tell Them Apart? <ul><li>Google Them- Are They Walking The Walk? </li></ul><ul><li>Is Staff Recognized In The Social Media Space? </li></ul><ul><li>Do They Have Case Studies? </li></ul><ul><li>Is There Strategic Focus Behind Recommendations? </li></ul><ul><li>Are they honest with you about peripheral services (Mobile, Community Platforms, Apps, etc.)  </li></ul>
  7. 9. Some Questions For Your Potential Partners <ul><li>How is your agency leveraging social media? </li></ul><ul><li>Who does strategy and who executes? </li></ul><ul><li>What role will we have in social media execution? </li></ul><ul><li>Illustrate the business case for social media and my brand. </li></ul><ul><li>What social media mistakes have you made and what did you learn? </li></ul>
  8. 10. If You Aren’t Happy With Their Answers Jason Falls VP, Director of Interactive & On-Line Communications Doe-Anderson Louisville, Ky. [email_address] Twitter: @JasonFalls O: 502.815.3257 Theme images from SXCH.HU and
  9. 11. Upcoming Sessions from Awareness <ul><li>Brian Solis – July 16 th </li></ul><ul><li>Adam Broitman – July 30 th </li></ul><ul><li>Mike Volpe – August 13 th </li></ul><ul><li>Chris Brogan – August 27 th </li></ul><ul><li>Larry Weber – September 10th Register at </li></ul>
  10. 12. Jason Falls [email_address] Twitter: @JasonFalls O: 502.815.3257 Mike Lewis [email_address] Twitter: @BostonMike C: 781.308.3572