Social Media: My Agency Doesn’t Get It... Who Does? Presenter: Jason Falls @JasonFalls VP Director of Interactive and Online, Doe-Anderson Moderator: Mike Lewis @bostonmike VP of Marketing, Awareness, Inc.

Social Media My Agency Doesn’t Get It. Who Does? Jason Falls | Doe-Anderson Awareness Webinar June 24, 2009

Companies Are Leveraging Social Media Dell $2MM+ in sales via Twitter Marriott $5MM in reservations from corporate blog Southwest Airlines engaging fans via blogs Sony uses several community platforms to better segment customers for efficient targeting Joffrey's Coffee developed new flavor via bloggers feedback Martell Home Builders solved major flaw in contracting business

Dell $2MM+ in sales via Twitter

Marriott $5MM in reservations from corporate blog

Southwest Airlines engaging fans via blogs

Sony uses several community platforms to better segment customers for efficient targeting

Joffrey's Coffee developed new flavor via bloggers feedback

Martell Home Builders solved major flaw in contracting business

Most Traditional Agencies Don’t Get It Social media is the antithesis of advertising Dialogue is lost on classically trained marketers Interactive folks aren't normally creatives Creatives think print, outdoor, TV Interactive is still an "oh yeah" add-on Client services are seldom taught web first

Social media is the antithesis of advertising

Dialogue is lost on classically trained marketers

Interactive folks aren't normally creatives

Creatives think print, outdoor, TV

Interactive is still an "oh yeah" add-on

Client services are seldom taught web first

So Where Do You Turn? Agencies Who Claim To Have It But Don't Agencies Who Have It But Don't Get It Independent Consultants Who No One Can Understand Agencies Who Get It Image : Dieaugenweide from Shutterstock.com. Used with permission

Agencies Who Claim To Have It But Don't

Agencies Who Have It But Don't Get It

Independent Consultants Who No One Can Understand

Agencies Who Get It Image : Dieaugenweide from Shutterstock.com. Used with permission

How Can You Tell Them Apart? Google Them- Are They Walking The Walk? Is Staff Recognized In The Social Media Space? Do They Have Case Studies? Is There Strategic Focus Behind Recommendations? Are they honest with you about peripheral services (Mobile, Community Platforms, Apps, etc.)

Google Them- Are They Walking The Walk?

Is Staff Recognized In The Social Media Space?

Do They Have Case Studies?

Is There Strategic Focus Behind Recommendations?

Are they honest with you about peripheral services (Mobile, Community Platforms, Apps, etc.)

Some Questions For Your Potential Partners How is your agency leveraging social media? Who does strategy and who executes? What role will we have in social media execution? Illustrate the business case for social media and my brand. What social media mistakes have you made and what did you learn?

How is your agency leveraging social media?

Who does strategy and who executes?

What role will we have in social media execution?

Illustrate the business case for social media and my brand.

What social media mistakes have you made and what did you learn?

If You Aren’t Happy With Their Answers Jason Falls VP, Director of Interactive & On-Line Communications Doe-Anderson Louisville, Ky. [email_address] Twitter: @JasonFalls O: 502.815.3257 www.socialmediaexplorer.com Theme images from SXCH.HU and ShutterStock.com

Upcoming Sessions from Awareness Brian Solis – July 16 th Adam Broitman – July 30 th Mike Volpe – August 13 th Chris Brogan – August 27 th Larry Weber – September 10th Register at awarenessnetworks.com

Brian Solis – July 16 th

Adam Broitman – July 30 th

Mike Volpe – August 13 th

Chris Brogan – August 27 th

Larry Weber – September 10th Register at awarenessnetworks.com

Jason Falls [email_address] Twitter: @JasonFalls O: 502.815.3257 www.socialmediaexplorer.com Mike Lewis [email_address] Twitter: @BostonMike C: 781.308.3572 http://blog.socialepisodes.com