Social Media Marketing: "My Agency Doesn't Get it... Who Does?" with Jason Falls

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    Social Media Marketing: "My Agency Doesn't Get it... Who Does?" with Jason Falls - Presentation Transcript

    1. Social Media: My Agency Doesn’t Get It... Who Does? Presenter: Jason Falls @JasonFalls VP Director of Interactive and Online, Doe-Anderson Moderator: Mike Lewis @bostonmike VP of Marketing, Awareness, Inc.
    2.  
    3.  
    4. Social Media My Agency Doesn’t Get It. Who Does? Jason Falls | Doe-Anderson Awareness Webinar June 24, 2009
    5. Companies Are Leveraging Social Media
      • Dell $2MM+ in sales via Twitter
      • Marriott $5MM in reservations from corporate blog
      • Southwest Airlines engaging fans via blogs
      • Sony uses several community platforms to better segment customers for efficient targeting
      • Joffrey's Coffee developed new flavor via bloggers feedback
      • Martell Home Builders solved major flaw in contracting business
    6. Most Traditional Agencies Don’t Get It
        • Social media is the antithesis of advertising
        • Dialogue is lost on classically trained marketers
        • Interactive folks aren't normally creatives
        • Creatives think print, outdoor, TV
        • Interactive is still an "oh yeah" add-on
        • Client services are seldom taught web first
    7. So Where Do You Turn?
      • Agencies Who Claim To Have It But Don't
      • Agencies Who Have It But Don't Get It
      • Independent Consultants Who No One Can Understand
      • Agencies Who Get It Image : Dieaugenweide from Shutterstock.com. Used with permission
    8. How Can You Tell Them Apart?
      • Google Them- Are They Walking The Walk?
      • Is Staff Recognized In The Social Media Space?
      • Do They Have Case Studies?
      • Is There Strategic Focus Behind Recommendations?
      • Are they honest with you about peripheral services (Mobile, Community Platforms, Apps, etc.) 
    9. Some Questions For Your Potential Partners
      • How is your agency leveraging social media?
      • Who does strategy and who executes?
      • What role will we have in social media execution?
      • Illustrate the business case for social media and my brand.
      • What social media mistakes have you made and what did you learn?
    10. If You Aren’t Happy With Their Answers Jason Falls VP, Director of Interactive & On-Line Communications Doe-Anderson Louisville, Ky. [email_address] Twitter: @JasonFalls O: 502.815.3257 www.socialmediaexplorer.com Theme images from SXCH.HU and ShutterStock.com
    11. Upcoming Sessions from Awareness
      • Brian Solis – July 16 th
      • Adam Broitman – July 30 th
      • Mike Volpe – August 13 th
      • Chris Brogan – August 27 th
      • Larry Weber – September 10th Register at awarenessnetworks.com
    12. Jason Falls [email_address] Twitter: @JasonFalls O: 502.815.3257 www.socialmediaexplorer.com Mike Lewis [email_address] Twitter: @BostonMike C: 781.308.3572 http://blog.socialepisodes.com

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