Corporate Trends in Social Media Marketing Chris Brogan @chrisbrogan President, New Marketing Labs Mike Lewis @bostonmike VP of Marketing, Awareness, Inc.

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© 2009 Awareness CONFIDENTIAL Social Media Growth In 2008

85% Growth in 2008 150M users 170 countries 700M Photos uploaded monthly

© 2009 Awareness CONFIDENTIAL 752% Growth in 2008 1.2B Tweets so far 4.4M Unique monthly visitors

© 2009 Awareness CONFIDENTIAL 184M New blogs in 2008 77% Of web users read blogs 1M Posts are written daily 95% of reporters have blogs

© 2009 Awareness CONFIDENTIAL 30.1M Users Images uploaded 3B 100M Videos viewed daily 91% Growth in 2008 59M Monthly users

© 2009 Awareness CONFIDENTIAL "There is only one tool, one platform, one medium that allows the American people to take their government back, and that's the Internet." - Joe Trippi, Political Advisor @JoeTrippi

© 2008 Awareness CONFIDENTIAL 6M Facebook fans 350K Twitter followers $500M+ Funds raised through the web

© 2008 Awareness CONFIDENTIAL

Consumers have adopted social media. How are businesses adopting?

© 2008 Awareness CONFIDENTIAL 628 total responses

© 2009 Awareness CONFIDENTIAL 2009 marketing budgets are down

Increase Spending in 2009: Search 50% Video 46.6% Social 46.6%

Increase Spending in 2009:

Search 50%

Video 46.6%

Social 46.6%

© 2009 Awareness CONFIDENTIAL Social Media in 2009?

© 2009 Awareness CONFIDENTIAL Brand Participation ROI Legal Ethics IP

© 2009 Awareness CONFIDENTIAL

© 2009 Awareness CONFIDENTIAL Collaboration Promoting Brand Revenue Recruiting Customer Engagement Thought Leadership Networking Marketing Service and Support Product Development

© 2009 Awareness CONFIDENTIAL

© 2009 Awareness CONFIDENTIAL Would Best Practices help?

Social Media Baby Steps

© 2008 Awareness CONFIDENTIAL

© 2009 Awareness CONFIDENTIAL

© 2009 Awareness CONFIDENTIAL

© 2009 Awareness CONFIDENTIAL

© 2009 Awareness CONFIDENTIAL

© 2009 Awareness CONFIDENTIAL

Community Adoption

© 2008 Awareness CONFIDENTIAL Do you currently have an external community?

© 2009 Awareness CONFIDENTIAL Community Focus

Top 8 Social Media Marketing Use Cases

© 2009 Awareness CONFIDENTIAL Chris Brogan @chrisbrogan President, New Marketing Labs Mike Lewis @bostonmike VP of Marketing, Awareness, Inc.

Research Credits Forrester Research 2009, Social Technographic profile of US online users Austin's New Media Lab, 2008 Social media Statistics, nmlab.com Chrisbrogan.com © 2009 Awareness CONFIDENTIAL

Forrester Research 2009, Social Technographic profile of US online users

Austin's New Media Lab, 2008 Social media Statistics, nmlab.com

Chrisbrogan.com

Photo Credits All photos taken from Flickr under Creative Commons Slide 4: Scott Beale / Laughing Squid, laughingsquid.com Slide 5: My First Nikon D40 Picture, somefool (MatthewM) Slide 6: Scoble's Tablet PC, penmachine Slide 7, Wikipedia, quartermane Slide 9, Yes, We Can Twitter, comicbase Slide 11: Alone in the crowd, frielp Slide 13: V No Budget, derekb Slide 14: The Exploding Internet Flower, mrwilleeumm Slide 16: Proceed with… , Nubian ∑agle ©™ Slide 18: green light, Benimoto Slide 24: Unity in Diversity, Untitled blue Slide 30: Questions in the Dark, Matthew_Dutile © 2009 Awareness CONFIDENTIAL

All photos taken from Flickr under Creative Commons

Slide 4: Scott Beale / Laughing Squid, laughingsquid.com

Slide 5: My First Nikon D40 Picture, somefool (MatthewM)

Slide 6: Scoble's Tablet PC, penmachine

Slide 7, Wikipedia, quartermane

Slide 9, Yes, We Can Twitter, comicbase

Slide 11: Alone in the crowd, frielp

Slide 13: V No Budget, derekb

Slide 14: The Exploding Internet Flower, mrwilleeumm

Slide 16: Proceed with… , Nubian ∑agle ©™

Slide 18: green light, Benimoto

Slide 24: Unity in Diversity, Untitled blue

Slide 30: Questions in the Dark, Matthew_Dutile