Social Growth Summary

Social Media Scorecard June 26, 2012 Facebook Facebook FB % Twitter Fans, Twitter Fans, Twitter % Total Fans, Total Fans, Industry/Company % Change Fans, 4/3 Fans, 6/26 Change 4/3 6/26 Change 4/3 6/26 Airlines 3,694,524 4,409,626 19.4% 3,823,066 3,978,404 4.1% 7,517,590 8,388,030 11.6% American Airlines 275,428 340,567 23.7% 349,054 385,735 10.5% 624,482 726,302 16.3% Delta 303,132 323,599 6.8% 310,172 339,286 9.4% 613,304 662,885 8.1% JetBlue 583,524 617,440 5.8% 1,672,036 1,676,268 0.3% 2,255,560 2,293,708 1.7% Southwest 2,159,066 2,732,526 26.6% 1,283,086 1,354,832 5.6% 3,442,152 4,087,358 18.7% United Airlines 340,896 357,090 4.8% 6,314 8,752 38.6% 347,210 365,842 5.4% US Airways 32,478 3,694,524 38,404 4,409,626 18.2% 19.4% - 202,404 3,823,066 213,531 5.5% 3,978,404 4.1% - 234,882 7,517,590 251,935 8,388,030 7.3% 11.6%TOTAL Footwear/Athletic Apparel 55,586,924 65,974,054 18.7% 752,456 1,006,330 33.7% 56,339,380 66,980,384 18.9% Adidas 13,602,227 14,754,576 8.5% 217,816 282,788 29.8% 13,820,043 15,037,364 8.8% Converse 24,036,318 31,542,102 31.2% 54,701 69,023 26.2% 24,091,019 31,611,125 31.2% DC Shoes 8,348,960 9,045,341 8.3% 96,033 119,707 24.7% 8,444,993 9,165,048 8.5% Nike 8,626,685 9,479,959 9.9% 328,124 470,163 43.3% 8,954,809 9,950,122 11.1% Reebok 972,734 1,152,076 18.4% 55,782 64,649 15.9% 1,028,516 1,216,725 18.3% 55,586,924 65,974,054 18.7% - 752,456 1,006,330 33.7% - 56,339,380 66,980,384 18.9%TOTAL Comics 4,333,859 4,922,176 13.6% 372,237 490,195 31.7% 4,706,096 5,412,371 15.0% DC Comics 610,081 708,849 16.2% 110,017 134,948 22.7% 720,098 843,797 17.2% Marvel Comics 3,723,778 4,213,327 13.1% 262,220 355,247 35.5% 3,985,998 4,568,574 14.6% 4,333,859 4,922,176 13.6% - 372,237 490,195 31.7% - 4,706,096 5,412,371 15.0%TOTAL Fast Food 45,927,552 51,518,711 12.2% 1,108,138 1,377,009 24.3% 47,035,690 52,895,720 12.5% Burger King 4,783,022 5,232,486 9.4% 49,020 57,483 17.3% 4,832,042 5,289,969 9.5% McDonalds 18,454,549 20,622,139 11.7% 392,910 515,465 31.2% 18,847,459 21,137,604 12.2% Subway 11,996,695 14,453,353 20.5% 426,048 524,922 23.2% 12,422,743 14,978,275 20.6% Taco Bell 8,486,600 8,753,566 3.1% 173,480 197,312 13.7% 8,660,080 8,950,878 3.4% Wendys 2,206,686 2,457,167 11.4% 66,680 81,827 22.7% 2,273,366 2,538,994 11.7% 45,927,552 51,518,711 12.2% - 1,108,138 1,377,009 24.3% - 47,035,690 52,895,720 12.5%TOTAL Beverages 103,569,365 109,547,180 5.8% 2,045,902 2,408,965 17.7% 105,615,267 111,956,145 6.0% Coca-Cola 40,989,058 43,226,782 5.5% 515,139 562,398 9.2% 41,504,197 43,789,180 5.5% Dr. Pepper 11,725,089 12,066,031 2.9% 93,349 98,462 5.5% 11,818,438 12,164,493 2.9% Monster Energy 15,233,061 17,214,909 13.0% 212,919 276,249 29.7% 15,445,980 17,491,158 13.2% Pepsi 7,948,269 8,374,904 5.4% 634,432 835,187 31.6% 8,582,701 9,210,091 7.3% Red Bull 27,673,888 28,664,554 3.6% 590,063 636,669 7.9% 28,263,951 29,301,223 3.7% 103,569,365 109,547,180 5.8% - 2,045,902 2,408,965 17.7% - 105,615,267 111,956,145 6.0%TOTAL Celebrities (Top 5) 254,814,242 271,397,713 6.5% 64,151,139 76,406,244 19.1% 318,965,381 347,803,957 9.0% Eminem 55,319,375 58,880,365 6.4% 10,025,651 11,303,956 12.8% 65,345,026 70,184,321 7.4% Lady Gaga 49,735,701 52,282,513 5.1% 22,091,047 26,210,047 18.6% 71,826,748 78,492,560 9.3% Michael Jackson 47,120,298 50,191,770 6.5% 659,034 766,713 16.3% 47,779,332 50,958,483 6.7% Rihanna 54,098,746 58,010,394 7.2% 16,123,461 21,378,624 32.6% 70,222,207 79,389,018 13.1% Shakira 48,540,123 52,032,671 7.2% 15,251,946 16,746,904 9.8% 63,792,069 68,779,575 7.8% 254,814,242 271,397,713 6.5% - 64,151,139 76,406,244 19.1% - 318,965,381 347,803,957 9.0%TOTAL Favorite Foods 85,858,657 89,503,548 4.2% 80,653 90,285 11.9% 85,939,310 89,593,833 4.3% Oreo 25,639,920 26,916,293 5.0% 39,437 41,797 6.0% 25,679,357 26,958,090 5.0% Pringles 18,774,659 19,714,310 5.0% 10,132 12,273 21.1% 18,784,791 19,726,583 5.0% Reeses 9,119,047 9,590,760 5.2% - - 0.0% 9,119,047 9,590,760 5.2% Skittles 21,525,516 22,184,857 3.1% 30,097 33,891 12.6% 21,555,613 22,218,748 3.1% Starburst 10,799,515 11,097,328 2.8% 987 2,324 135.5% 10,800,502 11,099,652 2.8% 85,858,657 89,503,548 4.2% - 80,653 90,285 11.9% - 85,939,310 89,593,833 4.3%TOTAL Hospitality (Loyalty Programs) 320,678 340,597 6.2% - - 320,678 340,597 6.2% Marriott Rewards 224,246 226,070 0.8% na na 224,246 226,070 0.8% Starwood Preferred Guest 96,432 114,527 18.8% na na 96,432 114,527 18.8% 320,678 340,597 6.2% - - - 0.0% - 320,678 340,597 6.2%TOTAL Gaming 43,895,907 46,952,842 7.0% 1,921,356 2,111,111 9.9% 45,817,263 49,063,953 7.1% Playstation 22,195,320 23,446,617 5.6% 1,253,780 1,326,962 5.8% 23,449,100 24,773,579 5.6% Nintendo 5,018,536 5,481,545 9.2% 205,959 247,173 20.0% 5,224,495 5,728,718 9.7% X-Box 16,682,051 18,024,680 8.0% 461,617 536,976 16.3% 17,143,668 18,561,656 8.3%TOTAL 43,895,907 46,952,842 7.0% - 1,921,356 2,111,111 9.9% - 45,817,263 49,063,953 7.1% TOTAL 598,001,708 644,566,445 7.8% 74,254,947 87,868,543 18.3% 672,256,655 732,434,988 9.0% Prepared by Awareness, Inc. 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Social Growth Summary

by Mike Lewis on Jun 27, 2012

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