Social growth 5.8

Social Media Scorecard May 8, 2012 Facebook Facebook FB % Twitter Fans, Twitter Fans, Twitter % Total Fans, Total Fans, Industry/Company % Change Fans, 5/1 Fans, 5/8 Change 5/1 5/8 Change 5/1 5/8 Airlines 3,795,506 3,839,002 1.1% 3,850,467 3,859,434 0.2% 7,645,973 7,698,436 0.7% American Airlines 286,350 289,414 1.1% 359,627 362,094 0.7% 645,977 651,508 0.9% Delta 308,564 310,447 0.6% 317,744 319,691 0.6% 626,308 630,138 0.6% JetBlue 595,944 598,078 0.4% 1,672,742 1,672,924 0.0% 2,268,686 2,271,002 0.1% Southwest 2,227,121 2,262,905 1.6% 1,287,549 1,290,814 0.3% 3,514,670 3,553,719 1.1% United Airlines 343,604 343,824 0.1% 7,154 7,390 3.3% 350,758 351,214 0.1% US Airways 33,923 3,795,506 34,334 3,839,002 1.2% 1.1% - 205,651 3,850,467 206,521 0.4% 3,859,434 0.2% - 239,574 7,645,973 240,855 7,698,436 0.5% 0.7%TOTAL Footwear/Athletic Apparel 62,364,809 62,775,420 0.7% 839,738 860,812 2.5% 63,204,547 63,636,232 0.7% Adidas 13,955,089 14,053,362 0.7% 238,231 245,099 2.9% 14,193,320 14,298,461 0.7% Converse 29,797,301 30,012,655 0.7% 60,449 61,426 1.6% 29,857,750 30,074,081 0.7% DC Shoes 8,594,627 8,632,067 0.4% 103,806 105,435 1.6% 8,698,433 8,737,502 0.4% Nike 8,944,873 8,997,087 0.6% 378,586 389,606 2.9% 9,323,459 9,386,693 0.7% Reebok 1,072,920 1,080,249 0.7% 58,666 59,246 1.0% 1,131,586 1,139,495 0.7% 62,364,809 62,775,420 0.7% - 839,738 860,812 2.5% - 63,204,547 63,636,232 0.7%TOTAL Comics 4,508,958 4,570,307 1.4% 399,737 415,218 3.9% 4,908,695 4,985,525 1.6% DC Comics 633,530 642,821 1.5% 115,856 118,030 1.9% 749,386 760,851 1.5% Marvel Comics 3,875,428 3,927,486 1.3% 283,881 297,188 4.7% 4,159,309 4,224,674 1.6% 4,508,958 4,570,307 1.4% - 399,737 415,218 3.9% - 4,908,695 4,985,525 1.6%TOTAL Fast Food 47,637,397 48,129,800 1.0% 1,226,567 1,248,914 1.8% 48,863,964 49,378,714 1.1% Burger King 4,942,047 4,977,075 0.7% 52,004 52,660 1.3% 4,994,051 5,029,735 0.7% McDonalds 19,135,189 19,402,330 1.4% 447,190 458,609 2.6% 19,582,379 19,860,939 1.4% Subway 12,692,352 12,857,578 1.3% 477,614 484,971 1.5% 13,169,966 13,342,549 1.3% Taco Bell 8,563,372 8,571,130 0.1% 181,703 183,743 1.1% 8,745,075 8,754,873 0.1% Wendys 2,304,437 2,321,687 0.7% 68,056 68,931 1.3% 2,372,493 2,390,618 0.8% 47,637,397 48,129,800 1.0% - 1,226,567 1,248,914 1.8% - 48,863,964 49,378,714 1.1%TOTAL Beverages 105,334,962 105,607,974 0.3% 2,097,781 2,129,579 1.5% 107,432,743 107,737,553 0.3% Coca-Cola 41,612,884 41,685,909 0.2% 529,366 533,483 0.8% 42,142,250 42,219,392 0.2% Dr. Pepper 11,833,851 11,838,743 0.0% 94,860 95,474 0.6% 11,928,711 11,934,217 0.0% Monster Energy 15,777,121 15,907,536 0.8% 229,204 232,535 1.5% 16,006,325 16,140,071 0.8% Pepsi 8,127,532 8,148,786 0.3% 640,624 661,577 3.3% 8,768,156 8,810,363 0.5% Red Bull 27,983,575 28,027,000 0.2% 603,727 606,510 0.5% 28,587,302 28,633,510 0.2% 105,334,962 105,607,974 0.3% - 2,097,781 2,129,579 1.5% - 107,432,743 107,737,553 0.3%TOTAL Celebrities (Top 5) 259,548,607 260,869,876 0.5% 68,770,705 69,583,019 1.2% 328,319,312 330,452,895 0.6% Eminem 56,376,234 56,654,309 0.5% 10,481,951 10,594,609 1.1% 66,858,185 67,248,918 0.6% Lady Gaga 50,375,572 50,557,569 0.4% 23,679,873 23,902,327 0.9% 74,055,445 74,459,896 0.5% Michael Jackson 48,092,016 48,360,074 0.6% 684,999 694,732 1.4% 48,777,015 49,054,806 0.6% Rihanna 55,139,450 55,436,516 0.5% 18,147,618 18,494,026 1.9% 73,287,068 73,930,542 0.9% Shakira 49,565,336 49,861,409 0.6% 15,776,264 15,897,325 0.8% 65,341,600 65,758,734 0.6% 259,548,607 260,869,876 0.5% - 68,770,705 69,583,019 1.2% - 328,319,312 330,452,895 0.6%TOTAL Favorite Foods 87,298,456 87,464,087 0.2% 84,383 85,000 0.7% 87,382,839 87,549,087 0.2% Oreo 26,190,490 26,258,304 0.3% 40,206 40,321 0.3% 26,230,696 26,298,625 0.3% Pringles 19,175,756 19,206,915 0.2% 11,421 11,566 1.3% 19,187,177 19,218,481 0.2% Reeses 9,224,189 9,254,108 0.3% - - 0.0% 9,224,189 9,254,108 0.3% Skittles 21,784,453 21,818,161 0.2% 31,302 31,575 0.9% 21,815,755 21,849,736 0.2% Starburst 10,923,568 10,926,599 0.0% 1,454 1,538 5.8% 10,925,022 10,928,137 0.0% 87,298,456 87,464,087 0.2% - 84,383 85,000 0.7% - 87,382,839 87,549,087 0.2%TOTAL Hospitality (Loyalty Programs) 323,738 324,119 0.1% - - 323,738 324,119 0.1% Marriott Rewards 224,820 224,851 0.0% na na 224,820 224,851 0.0% Starwood Preferred Guest 98,918 99,268 0.4% na na 98,918 99,268 0.4% 323,738 324,119 0.1% - - - 0.0% - 323,738 324,119 0.1%TOTAL Gaming 44,769,994 44,932,752 0.4% 1,973,766 1,986,545 0.6% 46,743,760 46,919,297 0.4% Nintendo 22,549,125 22,620,609 0.3% 214,481 216,079 0.7% 22,763,606 22,836,688 0.3% Playstation 5,152,176 5,174,211 0.4% 1,275,477 1,281,394 0.5% 6,427,653 6,455,605 0.4% X-Box 17,068,693 17,137,932 0.4% 483,808 489,072 1.1% 17,552,501 17,627,004 0.4%TOTAL 44,769,994 44,932,752 0.4% - 1,973,766 1,986,545 0.6% - 46,743,760 46,919,297 0.4% TOTAL 615,582,425 618,513,336 0.5% 79,243,144 80,168,521 1.2% 694,825,569 698,681,857 0.6% Prepared by Awareness, Inc. All Rights Reserved ©2012

Social growth 5.8

by Mike Lewis

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Social growth 5.8

by Mike Lewis

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