Social growth 4.24

Social Media Scorecard April 24, 2012 Facebook Facebook FB % Twitter Fans, Twitter Fans, Twitter % Total Fans, Total Fans, Industry/Company % Change Fans, 4/17 Fans, 4/24 Change 4/17 4/24 Change 4/17 4/24 Airlines 3,733,998 3,746,905 0.3% 3,836,314 3,843,452 0.2% 7,570,312 7,590,357 0.3% American Airlines 279,272 282,503 1.2% 354,426 357,032 0.7% 633,698 639,535 0.9% Delta 305,750 307,180 0.5% 313,833 315,816 0.6% 619,583 622,996 0.6% JetBlue 588,925 592,790 0.7% 1,672,033 1,672,281 0.0% 2,260,958 2,265,071 0.2% Southwest 2,183,932 2,187,562 0.2% 1,285,374 1,286,537 0.1% 3,469,306 3,474,099 0.1% United Airlines 342,970 343,301 0.1% 6,746 6,940 2.9% 349,716 350,241 0.2% US Airways 33,149 3,733,998 33,569 3,746,905 1.3% 0.3% - 203,902 3,836,314 204,846 0.5% 3,843,452 0.2% - 237,051 7,570,312 238,415 7,590,357 0.6% 0.3%TOTAL Footwear/Athletic Apparel 60,211,493 61,899,332 2.8% 799,971 821,427 2.7% 61,011,464 62,720,759 2.8% Adidas 13,748,894 13,854,448 0.8% 228,111 233,401 2.3% 13,977,005 14,087,849 0.8% Converse 28,130,829 29,549,310 5.0% 57,662 59,098 2.5% 28,188,491 29,608,408 5.0% DC Shoes 8,503,428 8,551,944 0.6% 99,897 102,148 2.3% 8,603,325 8,654,092 0.6% Nike 8,797,765 8,882,037 1.0% 357,165 368,811 3.3% 9,154,930 9,250,848 1.0% Reebok 1,030,577 1,061,593 3.0% 57,136 57,969 1.5% 1,087,713 1,119,562 2.9% 60,211,493 61,899,332 2.8% - 799,971 821,427 2.7% - 61,011,464 62,720,759 2.8%TOTAL Comics 4,414,232 4,458,258 1.0% 383,484 390,617 1.9% 4,797,716 4,848,875 1.1% DC Comics 618,010 626,534 1.4% 112,683 114,265 1.4% 730,693 740,799 1.4% Marvel Comics 3,796,222 3,831,724 0.9% 270,801 276,352 2.0% 4,067,023 4,108,076 1.0% 4,414,232 4,458,258 1.0% - 383,484 390,617 1.9% - 4,797,716 4,848,875 1.1%TOTAL Fast Food 46,598,289 47,146,366 1.2% 1,169,244 1,200,005 2.6% 47,767,533 48,346,371 1.2% Burger King 4,859,213 4,903,309 0.9% 50,458 51,187 1.4% 4,909,671 4,954,496 0.9% McDonalds 18,719,216 18,930,764 1.1% 427,185 438,924 2.7% 19,146,401 19,369,688 1.2% Subway 12,240,472 12,476,198 1.9% 448,332 462,524 3.2% 12,688,804 12,938,722 2.0% Taco Bell 8,516,797 8,551,406 0.4% 175,828 179,621 2.2% 8,692,625 8,731,027 0.4% Wendys 2,262,591 2,284,689 1.0% 67,441 67,749 0.5% 2,330,032 2,352,438 1.0% 46,598,289 47,146,366 1.2% - 1,169,244 1,200,005 2.6% - 47,767,533 48,346,371 1.2%TOTAL Beverages 104,443,477 104,983,626 0.5% 2,067,662 2,078,655 0.5% 106,511,139 107,062,281 0.5% Coca-Cola 41,319,617 41,513,551 0.5% 521,457 525,313 0.7% 41,841,074 42,038,864 0.5% Dr. Pepper 11,803,305 11,827,487 0.2% 94,199 94,537 0.4% 11,897,504 11,922,024 0.2% Monster Energy 15,441,362 15,613,910 1.1% 222,080 225,390 1.5% 15,663,442 15,839,300 1.1% Pepsi 8,061,106 8,101,988 0.5% 633,329 632,689 -0.1% 8,694,435 8,734,677 0.5% Red Bull 27,818,087 27,926,690 0.4% 596,597 600,726 0.7% 28,414,684 28,527,416 0.4% 104,443,477 104,983,626 0.5% - 2,067,662 2,078,655 0.5% - 106,511,139 107,062,281 0.5%TOTAL Celebrities (Top 5) 256,458,225 258,082,369 0.6% 66,594,487 67,937,114 2.0% 323,052,712 326,019,483 0.9% Eminem 55,679,747 56,041,292 0.6% 10,262,835 10,383,479 1.2% 65,942,582 66,424,771 0.7% Lady Gaga 49,996,379 50,208,768 0.4% 22,955,770 23,420,865 2.0% 72,952,149 73,629,633 0.9% Michael Jackson 47,414,003 47,770,981 0.8% 673,083 678,040 0.7% 48,087,086 48,449,021 0.8% Rihanna 54,470,039 54,822,992 0.6% 17,179,877 17,793,878 3.6% 71,649,916 72,616,870 1.3% Shakira 48,898,057 49,238,337 0.7% 15,522,922 15,660,852 0.9% 64,420,979 64,899,189 0.7% 256,458,225 258,082,369 0.6% - 66,594,487 67,937,114 2.0% - 323,052,712 326,019,483 0.9%TOTAL Favorite Foods 86,606,446 87,094,007 0.6% 82,900 83,510 0.7% 86,689,346 87,177,517 0.6% Oreo 25,839,211 26,113,478 1.1% 39,779 39,956 0.4% 25,878,990 26,153,434 1.1% Pringles 19,055,260 19,137,817 0.4% 11,108 11,204 0.9% 19,066,368 19,149,021 0.4% Reeses 9,146,090 9,186,680 0.4% - - 0.0% 9,146,090 9,186,680 0.4% Skittles 21,669,510 21,739,745 0.3% 30,712 30,962 0.8% 21,700,222 21,770,707 0.3% Starburst 10,896,375 10,916,287 0.2% 1,301 1,388 6.7% 10,897,676 10,917,675 0.2% 86,606,446 87,094,007 0.6% - 82,900 83,510 0.7% - 86,689,346 87,177,517 0.6%TOTAL Hospitality (Loyalty Programs) 322,411 323,215 0.2% - - 322,411 323,215 0.2% Marriott Rewards 224,544 224,739 0.1% na na 224,544 224,739 0.1% Starwood Preferred Guest 97,867 98,476 0.6% na na 97,867 98,476 0.6% 322,411 323,215 0.2% - - - 0.0% - 322,411 323,215 0.2%TOTAL Gaming 44,360,323 44,591,141 0.5% 1,947,936 1,962,670 0.8% 46,308,259 46,553,811 0.5% Nintendo 22,373,133 22,472,626 0.4% 209,968 212,650 1.3% 22,583,101 22,685,276 0.5% Playstation 5,083,525 5,124,360 0.8% 1,264,335 1,270,920 0.5% 6,347,860 6,395,280 0.7% X-Box 16,903,665 16,994,155 0.5% 473,633 479,100 1.2% 17,377,298 17,473,255 0.6%TOTAL 44,360,323 44,591,141 0.5% - 1,947,936 1,962,670 0.8% - 46,308,259 46,553,811 0.5% TOTAL 607,148,891 612,325,217 0.9% 76,881,998 78,317,450 1.9% 684,030,889 690,642,667 1.0% Prepared by Awareness, Inc. All Rights Reserved ©2012

Social growth 4.24

by Mike Lewis

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