Social growth 4.17

Social Media Scorecard April 17, 2012 Facebook Facebook FB % Twitter Fans, Twitter Fans, Twitter % Total Fans, Total Fans, Industry/Company % Change Fans, 4/10 Fans, 4/17 Change 4/10 4/17 Change 4/10 4/17 Airlines 3,717,566 3,733,998 0.4% 3,829,617 3,836,314 0.2% 7,547,183 7,570,312 0.3% American Airlines 277,069 279,272 0.8% 351,842 354,426 0.7% 628,911 633,698 0.8% Delta 304,214 305,750 0.5% 311,925 313,833 0.6% 616,139 619,583 0.6% JetBlue 585,774 588,925 0.5% 1,672,016 1,672,033 0.0% 2,257,790 2,260,958 0.1% Southwest 2,175,556 2,183,932 0.4% 1,284,245 1,285,374 0.1% 3,459,801 3,469,306 0.3% United Airlines 342,184 342,970 0.2% 6,517 6,746 3.5% 348,701 349,716 0.3% US Airways 32,769 3,717,566 33,149 3,733,998 1.2% 0.4% - 203,072 3,829,617 203,902 0.4% 3,836,314 0.2% - 235,841 7,547,183 237,051 7,570,312 0.5% 0.3%TOTAL Footwear/Athletic Apparel 55,842,412 60,211,493 7.8% 779,424 799,971 2.6% 56,621,836 61,011,464 7.8% Adidas 13,662,152 13,748,894 0.6% 222,651 228,111 2.5% 13,884,803 13,977,005 0.7% Converse 24,064,764 28,130,829 16.9% 56,224 57,662 2.6% 24,120,988 28,188,491 16.9% DC Shoes 8,436,955 8,503,428 0.8% 97,849 99,897 2.1% 8,534,804 8,603,325 0.8% Nike 8,687,380 8,797,765 1.3% 346,234 357,165 3.2% 9,033,614 9,154,930 1.3% Reebok 991,161 1,030,577 4.0% 56,466 57,136 1.2% 1,047,627 1,087,713 3.8% 55,842,412 60,211,493 7.8% - 779,424 799,971 2.6% - 56,621,836 61,011,464 7.8%TOTAL Comics 4,364,673 4,414,232 1.1% 377,522 383,484 1.6% 4,742,195 4,797,716 1.2% DC Comics 612,411 618,010 0.9% 111,422 112,683 1.1% 723,833 730,693 0.9% Marvel Comics 3,752,262 3,796,222 1.2% 266,100 270,801 1.8% 4,018,362 4,067,023 1.2% 4,364,673 4,414,232 1.1% - 377,522 383,484 1.6% - 4,742,195 4,797,716 1.2%TOTAL Fast Food 46,138,436 46,598,289 1.0% 1,142,811 1,169,244 2.3% 47,281,247 47,767,533 1.0% Burger King 4,807,854 4,859,213 1.1% 49,735 50,458 1.5% 4,857,589 4,909,671 1.1% McDonalds 18,551,669 18,719,216 0.9% 413,074 427,185 3.4% 18,964,743 19,146,401 1.0% Subway 12,052,876 12,240,472 1.6% 438,030 448,332 2.4% 12,490,906 12,688,804 1.6% Taco Bell 8,496,105 8,516,797 0.2% 174,943 175,828 0.5% 8,671,048 8,692,625 0.2% Wendys 2,229,932 2,262,591 1.5% 67,029 67,441 0.6% 2,296,961 2,330,032 1.4% 46,138,436 46,598,289 1.0% - 1,142,811 1,169,244 2.3% - 47,281,247 47,767,533 1.0%TOTAL Beverages 103,853,167 104,443,477 0.6% 2,057,370 2,067,662 0.5% 105,910,537 106,511,139 0.6% Coca-Cola 41,087,674 41,319,617 0.6% 518,122 521,457 0.6% 41,605,796 41,841,074 0.6% Dr. Pepper 11,756,870 11,803,305 0.4% 93,707 94,199 0.5% 11,850,577 11,897,504 0.4% Monster Energy 15,277,636 15,441,362 1.1% 218,453 222,080 1.7% 15,496,089 15,663,442 1.1% Pepsi 7,997,886 8,061,106 0.8% 633,945 633,329 -0.1% 8,631,831 8,694,435 0.7% Red Bull 27,733,101 27,818,087 0.3% 593,143 596,597 0.6% 28,326,244 28,414,684 0.3% 103,853,167 104,443,477 0.6% - 2,057,370 2,067,662 0.5% - 105,910,537 106,511,139 0.6%TOTAL Celebrities (Top 5) 255,321,663 256,458,225 0.4% 65,314,272 66,594,487 2.0% 320,635,935 323,052,712 0.8% Eminem 55,418,578 55,679,747 0.5% 10,140,023 10,262,835 1.2% 65,558,601 65,942,582 0.6% Lady Gaga 49,826,855 49,996,379 0.3% 22,510,128 22,955,770 2.0% 72,336,983 72,952,149 0.9% Michael Jackson 47,207,896 47,414,003 0.4% 663,894 673,083 1.4% 47,871,790 48,087,086 0.4% Rihanna 54,212,716 54,470,039 0.5% 16,621,102 17,179,877 3.4% 70,833,818 71,649,916 1.2% Shakira 48,655,618 48,898,057 0.5% 15,379,125 15,522,922 0.9% 64,034,743 64,420,979 0.6% 255,321,663 256,458,225 0.4% - 65,314,272 66,594,487 2.0% - 320,635,935 323,052,712 0.8%TOTAL Favorite Foods 86,183,114 86,606,446 0.5% 81,961 82,900 1.1% 86,265,075 86,689,346 0.5% Oreo 25,706,256 25,839,211 0.5% 39,582 39,779 0.5% 25,745,838 25,878,990 0.5% Pringles 18,931,033 19,055,260 0.7% 10,976 11,108 1.2% 18,942,009 19,066,368 0.7% Reeses 9,125,394 9,146,090 0.2% - - 0.0% 9,125,394 9,146,090 0.2% Skittles 21,577,093 21,669,510 0.4% 30,390 30,712 1.1% 21,607,483 21,700,222 0.4% Starburst 10,843,338 10,896,375 0.5% 1,013 1,301 28.4% 10,844,351 10,897,676 0.5% 86,183,114 86,606,446 0.5% - 81,961 82,900 1.1% - 86,265,075 86,689,346 0.5%TOTAL Hospitality (Loyalty Programs) 321,260 322,411 0.4% - - 321,260 322,411 0.4% Marriott Rewards 224,273 224,544 0.1% na na 224,273 224,544 0.1% Starwood Preferred Guest 96,987 97,867 0.9% na na 96,987 97,867 0.9% 321,260 322,411 0.4% - - - 0.0% - 321,260 322,411 0.4%TOTAL Gaming 44,049,362 44,360,323 0.7% 1,933,663 1,947,936 0.7% 45,983,025 46,308,259 0.7% Nintendo 22,257,533 22,373,133 0.5% 208,105 209,968 0.9% 22,465,638 22,583,101 0.5% Playstation 5,035,088 5,083,525 1.0% 1,258,326 1,264,335 0.5% 6,293,414 6,347,860 0.9% X-Box 16,756,741 16,903,665 0.9% 467,232 473,633 1.4% 17,223,973 17,377,298 0.9%TOTAL 44,049,362 44,360,323 0.7% - 1,933,663 1,947,936 0.7% - 45,983,025 46,308,259 0.7% TOTAL 599,791,653 607,148,891 1.2% 75,516,640 76,881,998 1.8% 675,308,293 684,030,889 1.3% Prepared by Awareness, Inc. All Rights Reserved ©2012

Social growth 4.17

by Mike Lewis

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