Building Participation in Your Community: Passion is Contagious Presenter: C.C. Chapman Co-Founder and Managing Partner of The Advance Guard Moderator: Mike Lewis @bostonmike VP of Marketing, Awareness, Inc.

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PASSION IS CONTAGIOUS C.C. CHAPMAN June 10, 2009

C.C. CHAPMAN

June 10, 2009

Passion is an intense emotion, compelling feeling, enthusiasm, or desire for anything

What Are YOU Passionate About?

MY PASSIONS

Components of Passion

Gary V

Don’t Make It Complicated

Passion Can’t Be Bought It Can Be Fueled

Give Them A Campfire

Lust At First Site Is Rare & Impossible To Plan For Meet the Ford Fiesta

Meet Brooklyn Hilary

Meet The Agents

What If You Don’t Have This?

Beta Clones & Junkies

Let The Fans Create

- Over 7 million downloads - 31,000 unique visitors a month - Almost 6,000 profiles created - #33 on New York Times Best Seller List

The BETA Clone Army

- 100,000 downloads a month - 50,000 worldwide listeners - First Book hits bookstore shelves this fall

Keys To Success

Listen

It Takes a Thousand Voices to Tell a Single Story

Don’t Forget The Humans!

Give Them Something To Talk About

Let Them Speak

Give It Time To Grow

[email_address] www.TheAdvanceGuard.com www.CC-Chapman.com @CC_Chapman

Upcoming Sessions from Webex Webex and Social Media – June 18 th Jason Falls – June 24 th Brian Solis – July 16 th Register at awarenessnetworks.com

Webex and Social Media – June 18 th

Jason Falls – June 24 th

Brian Solis – July 16 th Register at awarenessnetworks.com

[email_address] www.TheAdvanceGuard.com www.CC-Chapman.com @CC_Chapman [email_address] www.awarenessnetworks.com blog.socialepisodes.com @bostonmike