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Marketing to the Social Web

by Mike Lewis on Apr 09, 2009

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Marketing to the Social Web doesn't require marketers to forget what they know about marketing. It does, however, require them to open their minds to new possibilities, social change, and rethinking pa...

Marketing to the Social Web doesn't require marketers to forget what they know about marketing. It does, however, require them to open their minds to new possibilities, social change, and rethinking past practices.

This was presented by Larry Weber and inspired from his best-selling book.

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Marketing to the Social Web — Presentation Transcript