Top 5 Social Marketing Challenges Businesses Face - LikeableU
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From LikeableU June 8th - Top 5 Social Marketing Challenges Businesses Face

From LikeableU June 8th - Top 5 Social Marketing Challenges Businesses Face

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    Top 5 Social Marketing Challenges Businesses Face - LikeableU Top 5 Social Marketing Challenges Businesses Face - LikeableU Presentation Transcript

    • Can You Handle It? Top 5 Social Marketing Challenges Businesses Face Mike Lewis VP of Marketing & Sales Awareness, Inc. @bostonmike / @awarenessinc mike.lewis@awarenessnetworks.comWednesday, June 15, 2011
    • Marketing Challenge • Communications Evolved • 5 Most Common Social Media Challenges facing Enterprises • Examples of Social Media SuccessWednesday, June 15, 2011
    • A Little About Me • Boston native, New Dad, Entrepreneur and marketing guy • Ran marketing & sales at several start-ups and have used more than social media alone • Active blogger, tweeter, and social media enthusiast • VP of Marketing & Sales at Awareness Inc.Wednesday, June 15, 2011
    • !"#$%&()(*+,+-.()(*.+&"/.()(.,-+-. The  Awareness  Social  Marke2ng  Hub  converts   social  interac2on  into  ac2onable  and   mone2zable  customer  rela2onshipsWednesday, June 15, 2011
    • !"#$%&()(*+,+-.()(*.+&"/.()(.,-+-. Media  &  Entertainment Retail/  E-­‐Commerce Other Adver&sing,  Marke&ng,  and   PR  Agencies Telecommunica&ons SoAware  &  Technology Educa&on  &  Non  Profit Hospitality  &  Leisure Financial  ServicesWednesday, June 15, 2011
    • A personal story...Wednesday, June 15, 2011
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    • ooops... wrong dayWednesday, June 15, 2011
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    • Wednesday, June 15, 2011
    • The Next day...Wednesday, June 15, 2011
    • Wednesday, June 15, 2011
    • Wednesday, June 15, 2011
    • Wednesday, June 15, 2011
    • How’d they know that?Wednesday, June 15, 2011
    • Wednesday, June 15, 2011
    • It was this guy!!!Wednesday, June 15, 2011
    • My Experience = “Customer WOW Moment”Wednesday, June 15, 2011
    • What I thought...Wednesday, June 15, 2011
    • What I thought...Wednesday, June 15, 2011
    • What I thought...Wednesday, June 15, 2011
    • What I thought...Wednesday, June 15, 2011
    • What I thought...Wednesday, June 15, 2011
    • What I thought... Just spoke with mike. Wants to head home to see his son. Booked him on earlier flight.Wednesday, June 15, 2011
    • What I thought...Wednesday, June 15, 2011
    • What I thought...Wednesday, June 15, 2011
    • What I thought...Wednesday, June 15, 2011
    • What I thought...Wednesday, June 15, 2011
    • What I thought...Wednesday, June 15, 2011
    • What I thought...Wednesday, June 15, 2011
    • What I thought...Wednesday, June 15, 2011
    • What I thought...Wednesday, June 15, 2011
    • What actually happened...Wednesday, June 15, 2011
    • Wednesday, June 15, 2011
    • Not as exciting, but a great story none the lessWednesday, June 15, 2011
    • So, what’s it all about?Wednesday, June 15, 2011
    • So, what’s it all about?Wednesday, June 15, 2011
    • So, what’s it all about?Wednesday, June 15, 2011
    • The way we communicate has evolvedWednesday, June 15, 2011
    • Social Media represents the largest shift in communications in human historyWednesday, June 15, 2011
    • Wednesday, June 15, 2011
    • Why are marketers soooo excited about Social Media?Wednesday, June 15, 2011
    • Let’s take a step back...Wednesday, June 15, 2011
    • How we have been trained to market?Wednesday, June 15, 2011
    • (1) Develop a campaignWednesday, June 15, 2011
    • (1) Develop a campaignWednesday, June 15, 2011
    • (2) Identify SourcesWednesday, June 15, 2011
    • (3) Develop Compelling Content & OffersWednesday, June 15, 2011
    • (4) BroadcastWednesday, June 15, 2011
    • (5) Wait...Wednesday, June 15, 2011
    • Social Media is new and unique for marketersWednesday, June 15, 2011
    • For businesses, marketing through Social Media is about • Data that is driven by • Dialog and • Contextual Content within a • CommunityWednesday, June 15, 2011
    • For Example, let’s say we are selling...Wednesday, June 15, 2011
    • Under the traditional model we would... • Broadcast messages through multiple channels • Collect Data and Demographically target • Open stores in areas of audience concentration • Drive people to online or offline purchasesWednesday, June 15, 2011
    • Through Social We Could: • Listen for individuals who show a likelihood of buying • Target: ➡ Hyper-target individuals with contextual offers and content ➡ Identify Contextual Influencers ➡ Market to a widget enthusiast group on Facebook ➡ Contextual groups (or create one)Wednesday, June 15, 2011
    • @bill Need new Through Social We Could: shoes for the office party. What to buy? • Listen for individuals who show a likelihood of buying month 2 in marathon training. Feeling better • Target: everyday ➡ Hyper-target individuals with contextual offers and content ➡ Identify Contextual Influencers HUGE ski trip with the guys next month! Can’t ➡ Market to a widget wait! enthusiast group on Facebook ➡ Contextual groups (or UGH! I hate back to create one) school shopping for the kids!Wednesday, June 15, 2011
    • @bill Need new Through Social We Could: shoes for the office party. What to buy? Need shoes? We have the largest • Listen for individuals who show a selection & 20% discount so you look great at the party http://bit.ly/45hdf likelihood of buying month 2 in marathon training. Feeling better • Target: everyday ➡ Hyper-target individuals with contextual offers and content ➡ Identify Contextual Influencers HUGE ski trip with the guys next month! Can’t ➡ Market to a widget wait! enthusiast group on Facebook ➡ Contextual groups (or UGH! I hate back to create one) school shopping for the kids!Wednesday, June 15, 2011
    • @bill Need new Through Social We Could: shoes for the office party. What to buy? Need shoes? We have the largest • Listen for individuals who show a selection & 20% discount so you look great at the party http://bit.ly/45hdf likelihood of buying month 2 in marathon training. Feeling better • Target: everyday ➡ Hyper-target individuals with Dude! If you need a new pair of kicks check these out contextual offers and content http://bit.ly/jhgk - We will power you on the big day! ➡ Identify Contextual Influencers HUGE ski trip with the guys next month! Can’t ➡ Market to a widget wait! enthusiast group on Facebook ➡ Contextual groups (or UGH! I hate back to create one) school shopping for the kids!Wednesday, June 15, 2011
    • @bill Need new Through Social We Could: shoes for the office party. What to buy? Need shoes? We have the largest • Listen for individuals who show a selection & 20% discount so you look great at the party http://bit.ly/45hdf likelihood of buying month 2 in marathon training. Feeling better • Target: everyday ➡ Hyper-target individuals with Dude! If you need a new pair of kicks check these out contextual offers and content http://bit.ly/jhgk - We will power you on the big day! ➡ Identify Contextual Influencers HUGE ski trip with the guys next month! Can’t ➡ Market to a widget wait! enthusiast group on Looking for new ski boots? 10% of for you today http:// Facebook bit.ly/jhgk ➡ Contextual groups (or UGH! I hate back to create one) school shopping for the kids!Wednesday, June 15, 2011
    • @bill Need new Through Social We Could: shoes for the office party. What to buy? Need shoes? We have the largest • Listen for individuals who show a selection & 20% discount so you look great at the party http://bit.ly/45hdf likelihood of buying month 2 in marathon training. Feeling better • Target: everyday ➡ Hyper-target individuals with Dude! If you need a new pair of kicks check these out contextual offers and content http://bit.ly/jhgk - We will power you on the big day! ➡ Identify Contextual Influencers HUGE ski trip with the guys next month! Can’t ➡ Market to a widget wait! enthusiast group on Looking for new ski boots? 10% of for you today http:// Facebook bit.ly/jhgk ➡ Contextual groups (or UGH! I hate back to create one) school shopping for the kids! We hate it too... shop online and avoid the hassle... free returns! http://bit.ly/jhgkWednesday, June 15, 2011
    • Fundamental Difference in communication VSWednesday, June 15, 2011
    • What’s at the core?Wednesday, June 15, 2011
    • IntelligenceWednesday, June 15, 2011
    • Wednesday, June 15, 2011
    • 5 TOP Challenges • © 2009 Awareness CONFIDENTIALWednesday, June 15, 2011
    • #1 Inability to ScaleWednesday, June 15, 2011
    • Wednesday, June 15, 2011
    • 4 channels 300K+ fansWednesday, June 15, 2011
    • 4 channels Active 300K+ fans groupsWednesday, June 15, 2011
    • 4 channels Active 1 Channel 300K+ fans groupsWednesday, June 15, 2011
    • 4 channels Active 1 Channel 3 Accts 300K+ fans groupsWednesday, June 15, 2011
    • 4 channels Active 1 page 1 Channel 3 Accts 300K+ fans groups 15K fansWednesday, June 15, 2011
    • 4 channels 300K+ fans Active groups 1 Channel 3 Accts X1 page 15K fansWednesday, June 15, 2011
    • #2 Security & ControlWednesday, June 15, 2011
    • Wednesday, June 15, 2011
    • Customer ServiceWednesday, June 15, 2011
    • Marketing Customer ServiceWednesday, June 15, 2011
    • Marketing Customer Service PRWednesday, June 15, 2011
    • Marketing Customer Service PRWednesday, June 15, 2011
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    • Wednesday, June 15, 2011
    • Wednesday, June 15, 2011
    • Wednesday, June 15, 2011
    • Wednesday, June 15, 2011
    • Marketing Customer Service PRWednesday, June 15, 2011
    • Marketing Customer Service PRWednesday, June 15, 2011
    • Wednesday, June 15, 2011
    • #3 Lack of Resources & Buy-inWednesday, June 15, 2011
    • Wednesday, June 15, 2011
    • #4 Reporting is Ad-HocWednesday, June 15, 2011
    • #5 CentralizationWednesday, June 15, 2011
    • PR SERVICE SALES CRISIS RECRUIT PRODUCT Slide created by @equalmanWednesday, June 15, 2011
    • all challenges are opportunities in disguiseWednesday, June 15, 2011
    • Mike Lewis VP of Marketing & Sales Awareness Inc @bostonmike / @awarenessinc http://blog.socialepisodes.com mike.lewis@awarenessnetworks.comWednesday, June 15, 2011