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Facebook Campaign Manager

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Slides from the recent webinar 'The Facebook Campaign Manager.' Discover how the new module from Awareness allows you to easily customize your Facebook presence, collect actionable data, and integrate …

Slides from the recent webinar 'The Facebook Campaign Manager.' Discover how the new module from Awareness allows you to easily customize your Facebook presence, collect actionable data, and integrate that data into CRM, marketing automation and emails systems.

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  • Questions can be submittedWill be recording and presentation will be available
  • MLB.com’s daily question generally focuses on the most controversial baseball matches and issues of the day, usually centered around a big game or rivalry about which fans have strong opinions.
  • Mars Chocolate North America coordinated 50,000 Mars Random Acts of Chocolate on Sept. 6 2011 by delivering free samples of its iconic chocolate brands to New Yorkers via bike messengers in Manhattan. Mars Random Acts of Chocolate was developed to distribute nine million of the company's chocolate products to fans across the United States this fall.
  • USA Today's #America Wants Twitter Campaign The charity that had the most retweets of the message “#AmericanWants [charity name] to get a full-page ad in USA TODAY
  • Swarovski Discover your Light“treasure” with a treasure hunt that allowed users to try out SCVNGR’s service as they roamed the city looking for Swarovski’s goods
  • WweWWE.com hosts a chat session around each weekly TV show (RAW and Smackdown) and all live Pay-Per-View
  • The Mercedes Facebook page regularly posts multiple pictures, videos and albums a week
  • Perez Hilton knows his subjects well, and spouts unapologetic and controversial opinions in every post. As a result, he has a strong, engaged following.
  • Major League Baseball launched the MLBlogs program a few years. The program allows fans to create free blogs focused generally on baseball or around their favorite team.
  • Transcript

    • 1. Questions at #awarenessinc or via Webex chat directed to “All Panelists”© 2011 Awareness CONFIDENTIAL
    • 2. The Facebook Campaign Manager • Create custom Facebook Tabs with simple html • Gather Social Profile data on campaign participants • Integrate data with CRM and marketing automation systems© 2011 Awareness CONFIDENTIAL
    • 3. Why Engagement? • Creates brand loyalty • Conveys information • Public conversations are free advertising© 2011 Awareness CONFIDENTIAL
    • 4. Engagement Strategy: Ask Questions© 2011 Awareness CONFIDENTIAL
    • 5. Engagement Strategy: Offer a Deal Or Promotion© 2011 Awareness CONFIDENTIAL
    • 6. Engagement Strategy: Hold a Contest© 2011 Awareness CONFIDENTIAL
    • 7. Engagement Strategy: Create a Game© 2011 Awareness CONFIDENTIAL
    • 8. Engagement Strategy: Host a Live Chat© 2011 Awareness CONFIDENTIAL
    • 9. Engagement Strategy: Use Photos and Videos© 2011 Awareness CONFIDENTIAL
    • 10. Engagement Strategy: Have An Opinion (Even If It’s NotPopular)© 2011 Awareness CONFIDENTIAL
    • 11. Engagement Strategy: Engage Your Most Passionate Fans© 2011 Awareness CONFIDENTIAL
    • 12. Customized Presence Marketers seek to customize their social presence and increase engagement© 2011 Awareness CONFIDENTIAL •1
    • 13. Actionable Data But without actionable data marketers can only fight half the battle© 2011 Awareness CONFIDENTIAL •1
    • 14. Ultimate Flexibility with Tabs Use html to set up your Facebook tab or choose from our template library© 2011 Awareness CONFIDENTIAL
    • 15. Data Collection Select the data you would like to collect© 2011 Awareness CONFIDENTIAL
    • 16. Data Flow User provides permission on Facebook Custom Tab User data captured on Social Profile in The Hub (along with all other social activity) Data flows from Hub to CRM or marketing automation systems© 2011 Awareness CONFIDENTIAL
    • 17. Data Follow Up Marketers can seamlessly integrate this data into marketing activities such as: • Email follow up • Lead scoring • Direct mail© 2011 Awareness CONFIDENTIAL
    • 18. Generate Demand and Capture Leads Through Facebook The Facebook Campaign Manager is included in the cost of the Social Marketing Hub. To arrange a demo contact us today at sales@awarenessnetworks.com.© 2011 Awareness CONFIDENTIAL