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Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
Community Maturity Model with Rachel Happe
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Community Maturity Model with Rachel Happe

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  • Having people discuss your strengths and weakness is the new daily reality of business. Your company is becoming more exposed. Today we will talk about what that means – and how you can not only deal with that environment but thrive in it and embrace the barrel.
  • Ciena/EDR
  • EMC,SolarWinds
  • SAP
  • Transcript

    • 1. The Community<br />Maturity Model<br />Presenters:<br />Rachel Happe<br />@rhappe<br />Community Roundtable (@TheCR)<br />Adam Zawel<br />@palladiumXPC<br />XPC Community Facilitator<br />Moderator:<br />Mike Lewis@bostonmike<br />VP of Marketing & Sales, Awareness, Inc.<br />
    • 2. Got Questions?<br />Contact Webex Customer Support<br />Join the conversation on Twitter: #awarenessinc<br />
    • 3. © 2009 Awareness CONFIDENTIAL<br />
    • 4. Proprietary and Confidential<br />4<br />
    • 5. Proprietary and Confidential<br />5<br />
    • 6. The Community Maturity Model<br />Rachel Happe<br />Principal & Founder<br />The Community Roundtable<br />#awarenessinc@TheCR @rhappe @palladiumxpc<br />
    • 7. Community is NOT<br />#awarenessinc@TheCR @rhappe @palladiumxpc<br />
    • 8. #awarenessinc@TheCR @rhappe @palladiumxpc<br />
    • 9. Community IS<br />#awarenessinc@TheCR @rhappe @palladiumxpc<br />
    • 10. #awarenessinc@TheCR @rhappe @palladiumxpc<br />
    • 11. Palladium Group’s Execution Premium Community - XPC<br />XPC is <br />A high-impact community of strategy and performance management practitioners<br />brought to you by Palladium, the global leader in helping organizations execute their strategies by making better decisions<br />Community Members Can:<br />Access thought leaders and collaborate with peers to solve critical strategic and performance management challenges.<br />Exchange best practices and stay current with the largest and most up-to-date knowledge from Palladium Group, Drs. Kaplan and Norton, and thousands of leading practitioners around the world. <br />Transform their business with on-line services, such as the &quot;Solution Center,&quot; &quot;Ask the Expert,&quot; &quot;Benchmarking Center,&quot; and private groups tailored to their needs.<br />#awarenessinc@TheCR @rhappe @palladiumxpc<br />
    • 12. Measurable But Not Direct<br />Return<br />Investment<br />#awarenessinc@TheCR @rhappe @palladiumxpc<br />
    • 13. The Community Discipline Matures <br /> Phase 2 – Emergent Community<br /> Phase 3 –Community<br /> Phase 2 –Networked<br /> Phase 1 – Strong Hierarchy<br />Impact<br />Time<br />#awarenessinc@TheCR @rhappe @palladiumxpc<br />
    • 14. Community Maturity Model TM<br />
    • 15. Phase 1 – Strong Hierarchy<br />Benefits<br />Frustration with siloed information & decision making bottlenecks<br />Focus on streamlining customer experience<br />Motivation to change, both by individuals and management<br />Risks<br />Cultural issues that inhibit change or experimentation<br />Lack of understanding of what is realistic<br />Likelihood that some experimentation will falter or fail<br />FOCUS: Strategy & Culture<br />#awarenessinc@TheCR @rhappe @palladiumxpc<br />
    • 16. Palladium XPC: An On-Line Home For Community-Oriented Organization<br />Consulting <br />Publications<br />Conferences<br />The Execution Premium Community (XPC) <br />Training<br />Certification<br />Technology <br />#awarenessinc@TheCR @rhappe @palladiumxpc<br />
    • 17. Phase 2 – Emergent Community<br />Benefits<br />Early participants are excited by initial successes<br />Some individuals can ‘see’ the future state and become evangelists<br />More people are aware of the new model and tools<br />Risks<br />Impatience to see hard evidence and ROI at scale<br />Inconsistent or unarticulated expectations of initiatives and resources assigned to them<br />Policies are not clear, participants are confused<br />FOCUS: Policies, Tools & Content<br />#awarenessinc@TheCR @rhappe @palladiumxpc<br />
    • 18. Palladium XPC<br />The community must provide value to:<br />Community Members<br />Palladium Group<br />Partners<br />Key questions for new communities: Is basic membership free?<br />#awarenessinc@TheCR @rhappe @palladiumxpc<br />
    • 19. Phase 3 – Community<br />Benefits<br />Pay offs realized for the business process the community supports<br />Company has a network of advocates that help with marketing, support, and communications<br />Employees, functional leaders, & customer understand the role of the community<br />Risks<br />Community management de-prioritized because community is ‘successful’<br />Community is still separate from core operations & measurement<br />Management understanding concentrated with too few individuals<br />FOCUS: Community Management & Measurement<br />#awarenessinc@TheCR @rhappe @palladiumxpc<br />
    • 20. Palladium XPC<br />The community is in a support role for other units.<br />Trusted relationships with customers yields additional consulting business<br />Community drives members to in-person events<br />Challenge for complex organizations: Identifying the business processes and products most suitable for community support.<br />#awarenessinc@TheCR @rhappe @palladiumxpc<br />
    • 21. Phase 4 – Networked<br />Benefits<br />Networked business structure enables organization to be the ‘market maker’ for their industry<br />Partners get a high percentage of their revenue through community activities<br />Company has early warning indicators for all market activity<br />Risks<br />Requires strategic, long-range vision of top executives<br />Organization can be controlled by its community without strong community management<br />Tone of engagement becomes critical as it has more perceived power<br />FOCUS: Leadership<br />#awarenessinc@TheCR @rhappe @palladiumxpc<br />
    • 22. Palladium XPC – Our Vision<br />Industry Private<br />Groups<br />Association<br />Private Groups<br />Client Private<br />Groups<br />Risk360<br />Private Group<br />OSM<br />Private Group<br />XPC Institute<br />Certification<br />XPC Neighbors<br />#awarenessinc@TheCR @rhappe @palladiumxpc<br />
    • 23. Community Maturity Model TM<br />www.community-roundtable.com/awareness <br /> Thank You!<br />
    • 24. Proprietary and Confidential<br />Questions?<br />Presenters:<br />Rachel Happe<br />@rhappe<br />Community Roundtable (@TheCR)<br />Adam Zawel<br />@palladiumXPC<br />XPC Community Facilitator<br />Moderator:<br />Mike Lewis@bostonmike<br />VP of Marketing, Awareness, Inc.<br />24<br />

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