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A Framework for Social Media Analytics
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A Framework for Social Media Analytics

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In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Use this …

In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Use this framework to determine KPI's according to marketing objective.


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  • Excellent post! Xerox Services is bringing several tools to market now that draw upon years of experience in machine learning, computational linguistics, text analytic processing and predictive analytics. Clients in this space are finding improved accuracy rates and actionable insight.
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