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De beste en slechtste interactieve marketingcases van 2007
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Slideshow Transcript
- Slide 1: FUSION 2007| 1 Fusion 2007 | De beste en slechtste interactieve marketingcases van 2007 Amsterdam, 15 november 2007 ACHTUNG! – These Days © 2007
- Slide 2: FUSION 2007| 2 ACHTUNG! – These Days © 2007
- Slide 3: FUSION 2007| 3 ACHTUNG! – These Days © 2007
- Slide 4: FUSION 2007| 4 Today… ACHTUNG! – These Days © 2007
- Slide 5: FUSION 2007| 5 Interaction? ACHTUNG! – These Days © 2007
- Slide 6: FUSION 2007| 6 Tell me, I forget Show me, I remember Involve me, I understand . ACHTUNG! – These Days © 2007
- Slide 7: FUSION 2007| 7 Remember? ACHTUNG! – These Days © 2007
- Slide 8: FUSION 2007| 8 Understood? ;-) ACHTUNG! – These Days © 2007
- Slide 9: FUSION 2007| 9 # 01 | Push TV-commercials on TV… ACHTUNG! – These Days © 2007
- Slide 10: FUSION 2007| 10 # 02 | Power to the Internet commercials: the public decides ACHTUNG! – These Days © 2007
- Slide 11: FUSION 2007| 11 ACHTUNG! – These Days © 2007
- Slide 12: FUSION 2007| 12 ACHTUNG! – These Days © 2007
- Slide 13: FUSION 2007| 13 # 03 | Consumer & co-created content truly rules ACHTUNG! – These Days © 2007
- Slide 14: FUSION 2007| 14 ACHTUNG! – These Days © 2007
- Slide 15: FUSION 2007| 15 ACHTUNG! – These Days © 2007
- Slide 16: FUSION 2007| 16 ACHTUNG! – These Days © 2007
- Slide 17: FUSION 2007| 17 # 04 | The public rewards originality, authenticity, and creativity ACHTUNG! – These Days © 2007
- Slide 18: FUSION 2007| 18 ACHTUNG! – These Days © 2007
- Slide 19: FUSION 2007| 19 #5 | But if you play with virals, you can get infected… ACHTUNG! – These Days © 2007
- Slide 20: FUSION 2007| 20 ACHTUNG! – These Days © 2007
- Slide 21: ACHTUNG! – These Days © 2007
- Slide 22: # 06 | Loading is losing ACHTUNG! – These Days © 2007
- Slide 23: # 07 | Loading is losing, unless it‘s worth waiting ACHTUNG! – These Days © 2007
- Slide 24: FUSION 2007| 24 ACHTUNG! – These Days © 2007
- Slide 25: FUSION 2007| 25 ACHTUNG! – These Days © 2007
- Slide 26: FUSION 2007| 26 # 08 | Let the Fusion begin: experiment ACHTUNG! – These Days © 2007
- Slide 27: FUSION 2007| 27 ACHTUNG! – These Days © 2007
- Slide 28: FUSION 2007| 28 ACHTUNG! – These Days © 2007
- Slide 29: FUSION 2007| 29 ACHTUNG! – These Days © 2007
- Slide 30: FUSION 2007| 30 ACHTUNG! – These Days © 2007
- Slide 31: ACHTUNG! – These Days © 2007
- Slide 32: FUSION 2007| 32 Watch ACHTUNG! – These Days © 2007
- Slide 33: FUSION 2007| 33 ACHTUNG! – These Days © 2007
- Slide 34: FUSION 2007| 34 # 09 | Fusion: TV meets the web ACHTUNG! – These Days © 2007
- Slide 35: FUSION 2007| 35 ACHTUNG! – These Days © 2007
- Slide 36: Watch ACHTUNG! – These Days © 2007
- Slide 37: # 10 | Fusion: campaigns cross channels ACHTUNG! – These Days © 2007
- Slide 38: FUSION 2007| 38 ACHTUNG! – These Days © 2007
- Slide 39: FUSION 2007| 39 ACHTUNG! – These Days © 2007
- Slide 40: FUSION 2007| 40 ACHTUNG! – These Days © 2007
- Slide 41: FUSION 2007| 41 ACHTUNG! – These Days © 2007
- Slide 42: FUSION 2007| 42 ACHTUNG! – These Days © 2007
- Slide 43: # 11 | The internet is out there ACHTUNG! – These Days © 2007
- Slide 44: FUSION 2007| 44 Watch ACHTUNG! – These Days © 2007
- Slide 45: # 12 | It‘s really out there... ACHTUNG! – These Days © 2007
- Slide 46: ACHTUNG! – These Days © 2007
- Slide 47: Watch ACHTUNG! – These Days © 2007
- Slide 48: FUSION 2007| 48 Watch ACHTUNG! – These Days © 2007
- Slide 49: FUSION 2007| 49 Watch ACHTUNG! – These Days © 2007
- Slide 50: FUSION 2007| 50 # 13 | Online advertising 2.0 ACHTUNG! – These Days © 2007
- Slide 51: FUSION 2007| 51 ACHTUNG! – These Days © 2007
- Slide 52: FUSION 2007| 52 ACHTUNG! – These Days © 2007
- Slide 53: FUSION 2007| 53 ACHTUNG! – These Days © 2007
- Slide 54: FUSION 2007| 54 ACHTUNG! – These Days © 2007
- Slide 55: FUSION 2007| 55 ACHTUNG! – These Days © 2007
- Slide 56: FUSION 2007| 56 ACHTUNG! – These Days © 2007
- Slide 57: # 14 | Reward the audience ACHTUNG! – These Days © 2007
- Slide 58: FUSION 2007| 58 SATAN’s LITTLE HELPERS Watch ACHTUNG! – These Days © 2007
- Slide 59: FUSION 2007| 59 ACHTUNG! – These Days © 2007
- Slide 60: # 15 | Reward the audience: be kickass ACHTUNG! – These Days © 2007
- Slide 61: FUSION 2007| 61 ACHTUNG! – These Days © 2007
- Slide 62: FUSION 2007| 62 Watch ACHTUNG! – These Days © 2007
- Slide 63: FUSION 2007| 63 ACHTUNG! – These Days © 2007
- Slide 64: # 16 | Reward the audience: be useful! ACHTUNG! – These Days © 2007
- Slide 65: FUSION 2007| 65 ACHTUNG! – These Days © 2007
- Slide 66: # 17 | Reward & be engaging ACHTUNG! – These Days © 2007
- Slide 67: FUSION 2007| 67 ACHTUNG! – These Days © 2007
- Slide 68: FUSION 2007| 68 ACHTUNG! – These Days © 2007
- Slide 69: FUSION 2007| 69 ACHTUNG! – These Days © 2007
- Slide 70: FUSION 2007| 70 ACHTUNG! – These Days © 2007
- Slide 71: # 18 | So bad, it‘s good... ACHTUNG! – These Days © 2007
- Slide 72: FUSION 2007| 72 Visit ACHTUNG! – These Days © 2007
- Slide 73: FUSION 2007| 73 Hear our famous jingle! ACHTUNG! – These Days © 2007
- Slide 74: FUSION 2007| 74 Fusion 2007 | Sam Devolder [samuel.devolder@thesedays.com] Dick Buschman [dick@achtung.nl] ACHTUNG! – These Days © 2007
