De beste en slechtste interactieve marketingcases van 2007

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  • 1. FUSION 2007| 1 Fusion 2007 | De beste en slechtste interactieve marketingcases van 2007 Amsterdam, 15 november 2007 ACHTUNG! – These Days © 2007
  • 2. FUSION 2007| 2 ACHTUNG! – These Days © 2007
  • 3. FUSION 2007| 3 ACHTUNG! – These Days © 2007
  • 4. FUSION 2007| 4 Today… ACHTUNG! – These Days © 2007
  • 5. FUSION 2007| 5 Interaction? ACHTUNG! – These Days © 2007
  • 6. FUSION 2007| 6 Tell me, I forget Show me, I remember Involve me, I understand . ACHTUNG! – These Days © 2007
  • 7. FUSION 2007| 7 Remember? ACHTUNG! – These Days © 2007
  • 8. FUSION 2007| 8 Understood? ;-) ACHTUNG! – These Days © 2007
  • 9. FUSION 2007| 9 # 01 | Push TV-commercials on TV… ACHTUNG! – These Days © 2007
  • 10. FUSION 2007| 10 # 02 | Power to the Internet commercials: the public decides ACHTUNG! – These Days © 2007
  • 11. FUSION 2007| 11 ACHTUNG! – These Days © 2007
  • 12. FUSION 2007| 12 ACHTUNG! – These Days © 2007
  • 13. FUSION 2007| 13 # 03 | Consumer & co-created content truly rules ACHTUNG! – These Days © 2007
  • 14. FUSION 2007| 14 ACHTUNG! – These Days © 2007
  • 15. FUSION 2007| 15 ACHTUNG! – These Days © 2007
  • 16. FUSION 2007| 16 ACHTUNG! – These Days © 2007
  • 17. FUSION 2007| 17 # 04 | The public rewards originality, authenticity, and creativity ACHTUNG! – These Days © 2007
  • 18. FUSION 2007| 18 ACHTUNG! – These Days © 2007
  • 19. FUSION 2007| 19 #5 | But if you play with virals, you can get infected… ACHTUNG! – These Days © 2007
  • 20. FUSION 2007| 20 ACHTUNG! – These Days © 2007
  • 21. ACHTUNG! – These Days © 2007
  • 22. # 06 | Loading is losing ACHTUNG! – These Days © 2007
  • 23. # 07 | Loading is losing, unless it‘s worth waiting ACHTUNG! – These Days © 2007
  • 24. FUSION 2007| 24 ACHTUNG! – These Days © 2007
  • 25. FUSION 2007| 25 ACHTUNG! – These Days © 2007
  • 26. FUSION 2007| 26 # 08 | Let the Fusion begin: experiment ACHTUNG! – These Days © 2007
  • 27. FUSION 2007| 27 ACHTUNG! – These Days © 2007
  • 28. FUSION 2007| 28 ACHTUNG! – These Days © 2007
  • 29. FUSION 2007| 29 ACHTUNG! – These Days © 2007
  • 30. FUSION 2007| 30 ACHTUNG! – These Days © 2007
  • 31. ACHTUNG! – These Days © 2007
  • 32. FUSION 2007| 32 Watch ACHTUNG! – These Days © 2007
  • 33. FUSION 2007| 33 ACHTUNG! – These Days © 2007
  • 34. FUSION 2007| 34 # 09 | Fusion: TV meets the web ACHTUNG! – These Days © 2007
  • 35. FUSION 2007| 35 ACHTUNG! – These Days © 2007
  • 36. Watch ACHTUNG! – These Days © 2007
  • 37. # 10 | Fusion: campaigns cross channels ACHTUNG! – These Days © 2007
  • 38. FUSION 2007| 38 ACHTUNG! – These Days © 2007
  • 39. FUSION 2007| 39 ACHTUNG! – These Days © 2007
  • 40. FUSION 2007| 40 ACHTUNG! – These Days © 2007
  • 41. FUSION 2007| 41 ACHTUNG! – These Days © 2007
  • 42. FUSION 2007| 42 ACHTUNG! – These Days © 2007
  • 43. # 11 | The internet is out there ACHTUNG! – These Days © 2007
  • 44. FUSION 2007| 44 Watch ACHTUNG! – These Days © 2007
  • 45. # 12 | It‘s really out there... ACHTUNG! – These Days © 2007
  • 46. ACHTUNG! – These Days © 2007
  • 47. Watch ACHTUNG! – These Days © 2007
  • 48. FUSION 2007| 48 Watch ACHTUNG! – These Days © 2007
  • 49. FUSION 2007| 49 Watch ACHTUNG! – These Days © 2007
  • 50. FUSION 2007| 50 # 13 | Online advertising 2.0 ACHTUNG! – These Days © 2007
  • 51. FUSION 2007| 51 ACHTUNG! – These Days © 2007
  • 52. FUSION 2007| 52 ACHTUNG! – These Days © 2007
  • 53. FUSION 2007| 53 ACHTUNG! – These Days © 2007
  • 54. FUSION 2007| 54 ACHTUNG! – These Days © 2007
  • 55. FUSION 2007| 55 ACHTUNG! – These Days © 2007
  • 56. FUSION 2007| 56 ACHTUNG! – These Days © 2007
  • 57. # 14 | Reward the audience ACHTUNG! – These Days © 2007
  • 58. FUSION 2007| 58 SATAN’s LITTLE HELPERS Watch ACHTUNG! – These Days © 2007
  • 59. FUSION 2007| 59 ACHTUNG! – These Days © 2007
  • 60. # 15 | Reward the audience: be kickass ACHTUNG! – These Days © 2007
  • 61. FUSION 2007| 61 ACHTUNG! – These Days © 2007
  • 62. FUSION 2007| 62 Watch ACHTUNG! – These Days © 2007
  • 63. FUSION 2007| 63 ACHTUNG! – These Days © 2007
  • 64. # 16 | Reward the audience: be useful! ACHTUNG! – These Days © 2007
  • 65. FUSION 2007| 65 ACHTUNG! – These Days © 2007
  • 66. # 17 | Reward & be engaging ACHTUNG! – These Days © 2007
  • 67. FUSION 2007| 67 ACHTUNG! – These Days © 2007
  • 68. FUSION 2007| 68 ACHTUNG! – These Days © 2007
  • 69. FUSION 2007| 69 ACHTUNG! – These Days © 2007
  • 70. FUSION 2007| 70 ACHTUNG! – These Days © 2007
  • 71. # 18 | So bad, it‘s good... ACHTUNG! – These Days © 2007
  • 72. FUSION 2007| 72 Visit ACHTUNG! – These Days © 2007
  • 73. FUSION 2007| 73 Hear our famous jingle! ACHTUNG! – These Days © 2007
  • 74. FUSION 2007| 74 Fusion 2007 | Sam Devolder [samuel.devolder@thesedays.com] Dick Buschman [dick@achtung.nl] ACHTUNG! – These Days © 2007