FUSION 2007| 1




       Fusion 2007 |           De beste en slechtste interactieve
                               market...
FUSION 2007| 2




ACHTUNG! – These Days © 2007
FUSION 2007| 3




ACHTUNG! – These Days © 2007
FUSION 2007| 4




                               Today…


ACHTUNG! – These Days © 2007
FUSION 2007| 5




                               Interaction?


ACHTUNG! – These Days © 2007
FUSION 2007| 6




Tell me, I forget
Show me, I remember
Involve me, I understand
.

ACHTUNG! – These Days © 2007
FUSION 2007| 7




                               Remember?


ACHTUNG! – These Days © 2007
FUSION 2007| 8




                               Understood?
                                   ;-)

ACHTUNG! – These Day...
FUSION 2007| 9




          # 01                 |   Push TV-commercials on TV…




ACHTUNG! – These Days © 2007
FUSION 2007| 10




          # 02                 |   Power to the Internet commercials:
                                ...
FUSION 2007| 11




ACHTUNG! – These Days © 2007
FUSION 2007| 12




ACHTUNG! – These Days © 2007
FUSION 2007| 13




          # 03                 |   Consumer & co-created content truly rules




ACHTUNG! – These Days...
FUSION 2007| 14




ACHTUNG! – These Days © 2007
FUSION 2007| 15




ACHTUNG! – These Days © 2007
FUSION 2007| 16




ACHTUNG! – These Days © 2007
FUSION 2007| 17




          # 04                 |   The public rewards originality, authenticity,
                     ...
FUSION 2007| 18




ACHTUNG! – These Days © 2007
FUSION 2007| 19




          #5 |                 But if you play with virals,
                               you can get...
FUSION 2007| 20




ACHTUNG! – These Days © 2007
ACHTUNG! – These Days © 2007
# 06                 |   Loading is losing




ACHTUNG! – These Days © 2007
# 07                 |   Loading is losing, unless it‘s worth waiting




ACHTUNG! – These Days © 2007
FUSION 2007| 24




ACHTUNG! – These Days © 2007
FUSION 2007| 25




ACHTUNG! – These Days © 2007
FUSION 2007| 26




          # 08                 |   Let the Fusion begin: experiment




ACHTUNG! – These Days © 2007
FUSION 2007| 27




ACHTUNG! – These Days © 2007
FUSION 2007| 28




ACHTUNG! – These Days © 2007
FUSION 2007| 29




ACHTUNG! – These Days © 2007
FUSION 2007| 30




ACHTUNG! – These Days © 2007
ACHTUNG! – These Days © 2007
FUSION 2007| 32




                  Watch

ACHTUNG! – These Days © 2007
FUSION 2007| 33




ACHTUNG! – These Days © 2007
FUSION 2007| 34




          # 09                 |   Fusion: TV meets the web




ACHTUNG! – These Days © 2007
FUSION 2007| 35




ACHTUNG! – These Days © 2007
Watch

ACHTUNG! – These Days © 2007
# 10                 |   Fusion: campaigns cross channels




ACHTUNG! – These Days © 2007
FUSION 2007| 38




ACHTUNG! – These Days © 2007
FUSION 2007| 39




ACHTUNG! – These Days © 2007
FUSION 2007| 40




ACHTUNG! – These Days © 2007
FUSION 2007| 41




ACHTUNG! – These Days © 2007
FUSION 2007| 42




ACHTUNG! – These Days © 2007
# 11                 |   The internet is out there




ACHTUNG! – These Days © 2007
FUSION 2007| 44




                  Watch

ACHTUNG! – These Days © 2007
# 12                 |   It‘s really out there...




ACHTUNG! – These Days © 2007
ACHTUNG! – These Days © 2007
Watch

ACHTUNG! – These Days © 2007
FUSION 2007| 48




                  Watch

ACHTUNG! – These Days © 2007
FUSION 2007| 49




                  Watch

ACHTUNG! – These Days © 2007
FUSION 2007| 50




          # 13                 |   Online advertising 2.0




ACHTUNG! – These Days © 2007
FUSION 2007| 51




ACHTUNG! – These Days © 2007
FUSION 2007| 52




ACHTUNG! – These Days © 2007
FUSION 2007| 53




ACHTUNG! – These Days © 2007
FUSION 2007| 54




ACHTUNG! – These Days © 2007
FUSION 2007| 55




ACHTUNG! – These Days © 2007
FUSION 2007| 56




ACHTUNG! – These Days © 2007
# 14                 |   Reward the audience




ACHTUNG! – These Days © 2007
FUSION 2007| 58




                               SATAN’s
                                LITTLE
                        ...
FUSION 2007| 59




ACHTUNG! – These Days © 2007
# 15                 |   Reward the audience: be kickass




ACHTUNG! – These Days © 2007
FUSION 2007| 61




ACHTUNG! – These Days © 2007
FUSION 2007| 62




    Watch

ACHTUNG! – These Days © 2007
FUSION 2007| 63




ACHTUNG! – These Days © 2007
# 16                 |   Reward the audience: be useful!




ACHTUNG! – These Days © 2007
FUSION 2007| 65




ACHTUNG! – These Days © 2007
# 17                 |   Reward & be engaging




ACHTUNG! – These Days © 2007
FUSION 2007| 67




ACHTUNG! – These Days © 2007
FUSION 2007| 68




ACHTUNG! – These Days © 2007
FUSION 2007| 69




ACHTUNG! – These Days © 2007
FUSION 2007| 70




ACHTUNG! – These Days © 2007
# 18                 |   So bad, it‘s good...




ACHTUNG! – These Days © 2007
FUSION 2007| 72




    Visit

ACHTUNG! – These Days © 2007
FUSION 2007| 73




                               Hear our famous jingle!
ACHTUNG! – These Days © 2007
FUSION 2007| 74




Fusion 2007 | Sam Devolder [samuel.devolder@thesedays.com]
                               Dick Buschma...
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De beste en slechtste interactieve marketingcases van 2007

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De beste en slechtste interactieve marketingcases van 2007

  1. 1. FUSION 2007| 1 Fusion 2007 | De beste en slechtste interactieve marketingcases van 2007 Amsterdam, 15 november 2007 ACHTUNG! – These Days © 2007
  2. 2. FUSION 2007| 2 ACHTUNG! – These Days © 2007
  3. 3. FUSION 2007| 3 ACHTUNG! – These Days © 2007
  4. 4. FUSION 2007| 4 Today… ACHTUNG! – These Days © 2007
  5. 5. FUSION 2007| 5 Interaction? ACHTUNG! – These Days © 2007
  6. 6. FUSION 2007| 6 Tell me, I forget Show me, I remember Involve me, I understand . ACHTUNG! – These Days © 2007
  7. 7. FUSION 2007| 7 Remember? ACHTUNG! – These Days © 2007
  8. 8. FUSION 2007| 8 Understood? ;-) ACHTUNG! – These Days © 2007
  9. 9. FUSION 2007| 9 # 01 | Push TV-commercials on TV… ACHTUNG! – These Days © 2007
  10. 10. FUSION 2007| 10 # 02 | Power to the Internet commercials: the public decides ACHTUNG! – These Days © 2007
  11. 11. FUSION 2007| 11 ACHTUNG! – These Days © 2007
  12. 12. FUSION 2007| 12 ACHTUNG! – These Days © 2007
  13. 13. FUSION 2007| 13 # 03 | Consumer & co-created content truly rules ACHTUNG! – These Days © 2007
  14. 14. FUSION 2007| 14 ACHTUNG! – These Days © 2007
  15. 15. FUSION 2007| 15 ACHTUNG! – These Days © 2007
  16. 16. FUSION 2007| 16 ACHTUNG! – These Days © 2007
  17. 17. FUSION 2007| 17 # 04 | The public rewards originality, authenticity, and creativity ACHTUNG! – These Days © 2007
  18. 18. FUSION 2007| 18 ACHTUNG! – These Days © 2007
  19. 19. FUSION 2007| 19 #5 | But if you play with virals, you can get infected… ACHTUNG! – These Days © 2007
  20. 20. FUSION 2007| 20 ACHTUNG! – These Days © 2007
  21. 21. ACHTUNG! – These Days © 2007
  22. 22. # 06 | Loading is losing ACHTUNG! – These Days © 2007
  23. 23. # 07 | Loading is losing, unless it‘s worth waiting ACHTUNG! – These Days © 2007
  24. 24. FUSION 2007| 24 ACHTUNG! – These Days © 2007
  25. 25. FUSION 2007| 25 ACHTUNG! – These Days © 2007
  26. 26. FUSION 2007| 26 # 08 | Let the Fusion begin: experiment ACHTUNG! – These Days © 2007
  27. 27. FUSION 2007| 27 ACHTUNG! – These Days © 2007
  28. 28. FUSION 2007| 28 ACHTUNG! – These Days © 2007
  29. 29. FUSION 2007| 29 ACHTUNG! – These Days © 2007
  30. 30. FUSION 2007| 30 ACHTUNG! – These Days © 2007
  31. 31. ACHTUNG! – These Days © 2007
  32. 32. FUSION 2007| 32 Watch ACHTUNG! – These Days © 2007
  33. 33. FUSION 2007| 33 ACHTUNG! – These Days © 2007
  34. 34. FUSION 2007| 34 # 09 | Fusion: TV meets the web ACHTUNG! – These Days © 2007
  35. 35. FUSION 2007| 35 ACHTUNG! – These Days © 2007
  36. 36. Watch ACHTUNG! – These Days © 2007
  37. 37. # 10 | Fusion: campaigns cross channels ACHTUNG! – These Days © 2007
  38. 38. FUSION 2007| 38 ACHTUNG! – These Days © 2007
  39. 39. FUSION 2007| 39 ACHTUNG! – These Days © 2007
  40. 40. FUSION 2007| 40 ACHTUNG! – These Days © 2007
  41. 41. FUSION 2007| 41 ACHTUNG! – These Days © 2007
  42. 42. FUSION 2007| 42 ACHTUNG! – These Days © 2007
  43. 43. # 11 | The internet is out there ACHTUNG! – These Days © 2007
  44. 44. FUSION 2007| 44 Watch ACHTUNG! – These Days © 2007
  45. 45. # 12 | It‘s really out there... ACHTUNG! – These Days © 2007
  46. 46. ACHTUNG! – These Days © 2007
  47. 47. Watch ACHTUNG! – These Days © 2007
  48. 48. FUSION 2007| 48 Watch ACHTUNG! – These Days © 2007
  49. 49. FUSION 2007| 49 Watch ACHTUNG! – These Days © 2007
  50. 50. FUSION 2007| 50 # 13 | Online advertising 2.0 ACHTUNG! – These Days © 2007
  51. 51. FUSION 2007| 51 ACHTUNG! – These Days © 2007
  52. 52. FUSION 2007| 52 ACHTUNG! – These Days © 2007
  53. 53. FUSION 2007| 53 ACHTUNG! – These Days © 2007
  54. 54. FUSION 2007| 54 ACHTUNG! – These Days © 2007
  55. 55. FUSION 2007| 55 ACHTUNG! – These Days © 2007
  56. 56. FUSION 2007| 56 ACHTUNG! – These Days © 2007
  57. 57. # 14 | Reward the audience ACHTUNG! – These Days © 2007
  58. 58. FUSION 2007| 58 SATAN’s LITTLE HELPERS Watch ACHTUNG! – These Days © 2007
  59. 59. FUSION 2007| 59 ACHTUNG! – These Days © 2007
  60. 60. # 15 | Reward the audience: be kickass ACHTUNG! – These Days © 2007
  61. 61. FUSION 2007| 61 ACHTUNG! – These Days © 2007
  62. 62. FUSION 2007| 62 Watch ACHTUNG! – These Days © 2007
  63. 63. FUSION 2007| 63 ACHTUNG! – These Days © 2007
  64. 64. # 16 | Reward the audience: be useful! ACHTUNG! – These Days © 2007
  65. 65. FUSION 2007| 65 ACHTUNG! – These Days © 2007
  66. 66. # 17 | Reward & be engaging ACHTUNG! – These Days © 2007
  67. 67. FUSION 2007| 67 ACHTUNG! – These Days © 2007
  68. 68. FUSION 2007| 68 ACHTUNG! – These Days © 2007
  69. 69. FUSION 2007| 69 ACHTUNG! – These Days © 2007
  70. 70. FUSION 2007| 70 ACHTUNG! – These Days © 2007
  71. 71. # 18 | So bad, it‘s good... ACHTUNG! – These Days © 2007
  72. 72. FUSION 2007| 72 Visit ACHTUNG! – These Days © 2007
  73. 73. FUSION 2007| 73 Hear our famous jingle! ACHTUNG! – These Days © 2007
  74. 74. FUSION 2007| 74 Fusion 2007 | Sam Devolder [samuel.devolder@thesedays.com] Dick Buschman [dick@achtung.nl] ACHTUNG! – These Days © 2007

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