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De beste en slechtste interactieve marketingcases van 2007

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    De beste en slechtste interactieve marketingcases van 2007 - Presentation Transcript

    1. FUSION 2007| 1 Fusion 2007 | De beste en slechtste interactieve marketingcases van 2007 Amsterdam, 15 november 2007 ACHTUNG! – These Days © 2007
    2. FUSION 2007| 2 ACHTUNG! – These Days © 2007
    3. FUSION 2007| 3 ACHTUNG! – These Days © 2007
    4. FUSION 2007| 4 Today… ACHTUNG! – These Days © 2007
    5. FUSION 2007| 5 Interaction? ACHTUNG! – These Days © 2007
    6. FUSION 2007| 6 Tell me, I forget Show me, I remember Involve me, I understand . ACHTUNG! – These Days © 2007
    7. FUSION 2007| 7 Remember? ACHTUNG! – These Days © 2007
    8. FUSION 2007| 8 Understood? ;-) ACHTUNG! – These Days © 2007
    9. FUSION 2007| 9 # 01 | Push TV-commercials on TV… ACHTUNG! – These Days © 2007
    10. FUSION 2007| 10 # 02 | Power to the Internet commercials: the public decides ACHTUNG! – These Days © 2007
    11. FUSION 2007| 11 ACHTUNG! – These Days © 2007
    12. FUSION 2007| 12 ACHTUNG! – These Days © 2007
    13. FUSION 2007| 13 # 03 | Consumer & co-created content truly rules ACHTUNG! – These Days © 2007
    14. FUSION 2007| 14 ACHTUNG! – These Days © 2007
    15. FUSION 2007| 15 ACHTUNG! – These Days © 2007
    16. FUSION 2007| 16 ACHTUNG! – These Days © 2007
    17. FUSION 2007| 17 # 04 | The public rewards originality, authenticity, and creativity ACHTUNG! – These Days © 2007
    18. FUSION 2007| 18 ACHTUNG! – These Days © 2007
    19. FUSION 2007| 19 #5 | But if you play with virals, you can get infected… ACHTUNG! – These Days © 2007
    20. FUSION 2007| 20 ACHTUNG! – These Days © 2007
    21. ACHTUNG! – These Days © 2007
    22. # 06 | Loading is losing ACHTUNG! – These Days © 2007
    23. # 07 | Loading is losing, unless it‘s worth waiting ACHTUNG! – These Days © 2007
    24. FUSION 2007| 24 ACHTUNG! – These Days © 2007
    25. FUSION 2007| 25 ACHTUNG! – These Days © 2007
    26. FUSION 2007| 26 # 08 | Let the Fusion begin: experiment ACHTUNG! – These Days © 2007
    27. FUSION 2007| 27 ACHTUNG! – These Days © 2007
    28. FUSION 2007| 28 ACHTUNG! – These Days © 2007
    29. FUSION 2007| 29 ACHTUNG! – These Days © 2007
    30. FUSION 2007| 30 ACHTUNG! – These Days © 2007
    31. ACHTUNG! – These Days © 2007
    32. FUSION 2007| 32 Watch ACHTUNG! – These Days © 2007
    33. FUSION 2007| 33 ACHTUNG! – These Days © 2007
    34. FUSION 2007| 34 # 09 | Fusion: TV meets the web ACHTUNG! – These Days © 2007
    35. FUSION 2007| 35 ACHTUNG! – These Days © 2007
    36. Watch ACHTUNG! – These Days © 2007
    37. # 10 | Fusion: campaigns cross channels ACHTUNG! – These Days © 2007
    38. FUSION 2007| 38 ACHTUNG! – These Days © 2007
    39. FUSION 2007| 39 ACHTUNG! – These Days © 2007
    40. FUSION 2007| 40 ACHTUNG! – These Days © 2007
    41. FUSION 2007| 41 ACHTUNG! – These Days © 2007
    42. FUSION 2007| 42 ACHTUNG! – These Days © 2007
    43. # 11 | The internet is out there ACHTUNG! – These Days © 2007
    44. FUSION 2007| 44 Watch ACHTUNG! – These Days © 2007
    45. # 12 | It‘s really out there... ACHTUNG! – These Days © 2007
    46. ACHTUNG! – These Days © 2007
    47. Watch ACHTUNG! – These Days © 2007
    48. FUSION 2007| 48 Watch ACHTUNG! – These Days © 2007
    49. FUSION 2007| 49 Watch ACHTUNG! – These Days © 2007
    50. FUSION 2007| 50 # 13 | Online advertising 2.0 ACHTUNG! – These Days © 2007
    51. FUSION 2007| 51 ACHTUNG! – These Days © 2007
    52. FUSION 2007| 52 ACHTUNG! – These Days © 2007
    53. FUSION 2007| 53 ACHTUNG! – These Days © 2007
    54. FUSION 2007| 54 ACHTUNG! – These Days © 2007
    55. FUSION 2007| 55 ACHTUNG! – These Days © 2007
    56. FUSION 2007| 56 ACHTUNG! – These Days © 2007
    57. # 14 | Reward the audience ACHTUNG! – These Days © 2007
    58. FUSION 2007| 58 SATAN’s LITTLE HELPERS Watch ACHTUNG! – These Days © 2007
    59. FUSION 2007| 59 ACHTUNG! – These Days © 2007
    60. # 15 | Reward the audience: be kickass ACHTUNG! – These Days © 2007
    61. FUSION 2007| 61 ACHTUNG! – These Days © 2007
    62. FUSION 2007| 62 Watch ACHTUNG! – These Days © 2007
    63. FUSION 2007| 63 ACHTUNG! – These Days © 2007
    64. # 16 | Reward the audience: be useful! ACHTUNG! – These Days © 2007
    65. FUSION 2007| 65 ACHTUNG! – These Days © 2007
    66. # 17 | Reward & be engaging ACHTUNG! – These Days © 2007
    67. FUSION 2007| 67 ACHTUNG! – These Days © 2007
    68. FUSION 2007| 68 ACHTUNG! – These Days © 2007
    69. FUSION 2007| 69 ACHTUNG! – These Days © 2007
    70. FUSION 2007| 70 ACHTUNG! – These Days © 2007
    71. # 18 | So bad, it‘s good... ACHTUNG! – These Days © 2007
    72. FUSION 2007| 72 Visit ACHTUNG! – These Days © 2007
    73. FUSION 2007| 73 Hear our famous jingle! ACHTUNG! – These Days © 2007
    74. FUSION 2007| 74 Fusion 2007 | Sam Devolder [samuel.devolder@thesedays.com] Dick Buschman [dick@achtung.nl] ACHTUNG! – These Days © 2007

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