Nicole Bosky Portfolio


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Nicole Bosky Portfolio

  1. 1. Nicole Bosky PortfolioA creative entrepreneurial spirited, digital savvy idea generator, with 3 years experience inbranding start-up’s from scratch, digital strategy & media strategy for FCMG brand UnileverSeeking a creative strategy position in an agency with its heart engrossed by digital and/orsocial. Willing & able to use Photoshop, Illustrator & Indesign ENHANCE. Student The Suits ActionAid Events ENHANCE. Marketing, PR & First Kiss Campaign Campaigning & PR LED Watch Content made for Jay Jays work for Product & Management of clothing/Branding Reading/Freeze Catalog Shots the Website of The Suits Festival, Millione Wine & Website Page 3 Page 3 Page 4 Page 6
  2. 2. PHD Worldwide – Team Exec. Unilever Food January 2013 – PresentI work in the Global Strategy Unit for Unilever here at PHD Worldwide. Wemainly configure media planning & brand strategy with brands such as(but not limited to) Knorr, Hellmann’s, Calve & Flora (Becel). I also work onDove. PHD is part of the Omnicom Group & Adweeks & Marketing: 2012Global Media Agency of the Year ENHANCE. - Start-up Watch Company April 2012 – September 2012I recently worked with ENHANCE. a watch start up company as theBranding & Marketing Officer. My responsibilities lay in creating the brand.The main selling point we focused on, was colour. Each colour wouldENHANCE. different aspects of our consumers’ lives. I established,managed and art directed the website content, in particular product andonline catalogue shots. I was also in charge of collaborating withfreelancers to design our website, logo & business cards. The Suits Communications – Advertising November 2011 – April 2012– MarchI worked as the Media & Digital Strategist for a start-up advertising company basedin Cape Town, South Africa. I established, managed & monitored all onlineplatforms and interactivity. I also established and wrote the company I partook in pitches and brainstorms foraccounts such as Lipton Ice Tea, Jay Jays and Die Burger. I was also a PA on shootssuch as Jay Jays’ First Kiss Campain 2012. I also managed online platforms forclients such as Arrowwood International and NB Publishers. Student Events – Online Start-up March 2011 – August 2011I worked as the Marketing, PR & Content Manager for an online student start up inRotterdam that organized competitions, conferences and courses to facilitatecompanies in attracting new talent in an interactive way. As the contentmanager, I managed seven people and delegated weekly goals, and writing ofsearch engine optimization (SEO) articles. My responsibilities as the Marketing & PRManager were to establish and maintain all online platforms, develop an on-ground PR & guerilla-marketing scheme with my team, and phone Universities inthe USA and UK to use our new online application we called a ‘Widget’ for theircareer page websites 2
  3. 3. A ENHANCE. Branding & Marketing Officer The Concept – ‘ENHANCE….’Blue – …your identity Orange - …your perceptionYellow - ….the workplace Brown - … the musicWhile …the love Light Blue/Pink …your youthBlack …any occasion Green - ...the naturePurple/Pink …your style B B. Curabitur. C. Praesent ante. C 3
  4. 4. StudentEvents Marketing, PR & Content Manager Studentevents .com acts as a database of available competitions, conferences and courses worldwide. We aimed to create an innovative way for companies to attract new talent. A B Website C Public Speaking Guerilla Marketing A. Vestibulum quam. Guerilla Marketing Career Website Widget 4
  5. 5. Vivamus Tristique Logo Online Avatar Jay Jay’s Window Posters Jay Jay’s Till Posters C CondimentumEnim Id Twitter Background D (Created/Managed) E (I Designed) 5
  6. 6. PRESS RELEASE: JAY JAYS FIRST KISSThis Valentines season Jay Jays is bringing back the kiss, but not any old smooch. They’rebringing you your FIRST KISS, but with a salacious twist.The Jay Jays FIRST KISS campaign is a racy in-store rollout that will let your average mallclientele stop in their tracks and pull out their cellphones, to either take a photo, or interact byscanning the QR codes.The QR codes will take you directly to your FIRST VIRTUAL ONLINE KISS, where you canvirtually kiss one of the smouldering hot Jay Jays models. Yes, you can actually “kiss”Chelsea or Jovan!Check out the link for your first virtual kiss: that’s not all. Jay Jays also created a first of its kind Facebook app where you canTAG YOUR FIRST KISS.Click on the link to check out the FIRST KISS app: back the FIRST KISS in-store campaign, The Suits Communications, is running anintegrated, multi-layered communications strategy with everything from print ads and variousstudent initiatives, to a massive online drive; ensuring that everyone gets their FIRST KISSthis Feb.Are you ready for this FIRST KISS?THESUITS COMMUNICATIONS Press Release I wrote for Jay Jay’s 6
  7. 7. ActionAid PR Assistant ActionAid is an International NGO. I worked to promote, and organise Reading & Freeze Festival, the Millione wine launch & Celebrity website playlists. PR Public Enemy & I at Freeze Festival Millione Rose Wine campaign raising a Million Pounds for Sierre Lione EducationLorem Ipsum Dolor[Street Address][City], [State][Postal Code] [Recipient] [Address Line 1] [Address Line 2] [Address Line 3] Playlists donated to ActionAid 7
  8. 8. ECT. Personal HobbiesIn my free time, I mainly focus on writing my advertising blog.On my travels, I actively pursue photography. My Personal Blog “The type of advertisements you remember today, because the original message, feeling and experience somehow evolved into a culture that you followed, and now look back upon as art.” Travel Photography
  9. 9. **All links arehyperlinked