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Gaining and presenting a new perspective tableau
Gaining and presenting a new perspective tableau
Gaining and presenting a new perspective tableau
Gaining and presenting a new perspective tableau
Gaining and presenting a new perspective tableau
Gaining and presenting a new perspective tableau
Gaining and presenting a new perspective tableau
Gaining and presenting a new perspective tableau
Gaining and presenting a new perspective tableau
Gaining and presenting a new perspective tableau
Gaining and presenting a new perspective tableau
Gaining and presenting a new perspective tableau
Gaining and presenting a new perspective tableau
Gaining and presenting a new perspective tableau
Gaining and presenting a new perspective tableau
Gaining and presenting a new perspective tableau
Gaining and presenting a new perspective tableau
Gaining and presenting a new perspective tableau
Gaining and presenting a new perspective tableau
Gaining and presenting a new perspective tableau
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Gaining and presenting a new perspective tableau

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Utilize Tableau and other data extraction tools to gain broader insights into your website's user behavior.

Utilize Tableau and other data extraction tools to gain broader insights into your website's user behavior.

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  • 1. WebAnalyticsWednesday
  • 2. Gaining and presenting a new perspective Thomas Bosilevac
  • 3. Where have I fit in…• Utilizing Analytics: 5 years – Agency world (VML) – E-Commerce (WhatsHotNow) – Business Process Apps – Virtumundo – SPAMMERS (but learned a TON)• Managing Analytics: 5+ years – Web Analytics Manager Caterpillar – Program Manager (Intranet Analysis): Microsoft• Implementing Analytics: 5+ years – WebTrends: (Principal Consultant,Speaker, CYA’r) – Independent (Holland America, LuxuryLink, Stanford Hospital, Blurb Books) – (Co-founder) MashableMetrics – (co-founder) PurchLive
  • 4. These guysreally want data …
  • 5. These guys really want datamore than they ask
  • 6. Delivery of data is a crap-shoot
  • 7. Not froma lack of aOr a lack “ANALYTICS” GOOGLE SEARCH VOLUME INDEXof … (though still an issue)
  • 8. But becausethe process toget here
  • 9. Now looks like this…
  • 10. Challenges within “Web” Analytics• Disparate datasets: – Google Analytics Webtrends Omniture – Twitter Facebook YouTube – AdWords, DART ads, CPM runs – eMail and CRM data• “big data” - High cardinality - (Date, Location, Sources, Landing Page, Campaign…)- Current analytics tools act as data acquisition not true reporting
  • 11. The Problem…Full day… Few days … Last Minute
  • 12. The Solution…Partial Day… Several Days… Iterative
  • 13. Excel is good attelling factsNot at exploring thereason
  • 14. COMPARE – CONTRASTQuickly utilize multi dimension graphing. (scatter + size + color) Non- Branded Over 49K unique phrases
  • 15. ENGAGEUse Quick Filters- Range, Interactive Selection,Dropdown(s)
  • 16. ACCESSIBILITYA low learning curve isESSENTIAL for enterpriseadoption
  • 17. Twitter: @bosilyticsthomas@mashablemetrics.com

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